What is digital marketing? Is it just another fancy word used in high-class places and meetings or is it a real deal? To answer this question you first have to know what digital marketing actually means. Digital marketing is the marketing of products or services delivered through different digital channels like social media, mobile applications, emails, web applications, search engines, websites or any other digital platform. In simple words, and marketing of products and services that involves an electronic platform that provides online proctoring services is known as Digital Marketing. According to Wikipedia, Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.
Artificial Intelligence (AI) has been successful tremendously for many years. It has been used all over the world for many other services such as banking, finance, education, healthcare, and many more. During the 1990s and 2000s, the development of digital marketing changed the way brands and businesses use technology for marketing.
Digital marketing was first started in 2007, when the concept of marketing automation was raised, which helped segment customers, launch multichannel marketing campaigns and provide personalized information for the customers. However, the speed of adaptability was not fast at that time. Artificial Intelligence and digital marketing trend go hand in hand. With the development of social media like Facebook, LinkedIn, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives.
AI is now more accessible than ever, allowing brands both big and small to benefit from the insights and automation options it provides. Here are applications of AI in digital marketing.
1. Creating content: You might be shocked to hear that AI can actually develop some of its own content from the data and information provided. Although it still cannot write about a political opinion or a post on practical advice for a specific industry. Intelligence tools like Wordsmith, Atricoolo, and Quill are already being used by the Associated Press and Forbes to create news.
2. Content assistance: AI can also curate its content that makes it possible to connect better with visitors on certain websites and show them more relevant content. For instance, why you search for a product on Amazon, suggests similar products in the end with better discount options that attract people’s attention. Another example of content assistance is Netflix what shows your options related to what you like to watch more often and of what you prefer more.
3. Marketing through emails: brands use the advantages of AI to personally connect to their users by sending them emails and hoping to connect much better in the future. AI is well trained to find out personal information about the customer like, when would be the best time to contact them and what do they prefer including the price range the most visit. AI analyses the searches and mail you the best complimenting product.
4. Digital advertising: What is marketing without advertising? Digital advertising is the most important application of AI in digital marketing. Applications like Facebook and Google ad uses the personal information of the user and review their interest and demographics and other aspects to determine the best possible outcome for their product.
5. Search engine: Over the past decade the search engine optimizations and internet searches have developed a lot. at first, people used to search and they were provided with some amount of information, but now the way the searches are done has changed and information available is limitless. Voice search applications like Apple Siri, Amazon Echo, Alexa, Google Home, and Microsoft Cortana are used worldwide which makes it easy for people to perform searches just by pressing one button. Sometimes when people don’t use proper keywords while commanding, the search automatically brings up the closest keyword applicable to that command. Marketers need to adapt to this feature and try to take advantage by creating the keywords to be the most expected words.
6. Web designing: At some time, people had to sit in front of their computers and create long websites that took a lot of efforts, but nowadays applications like, grid, that uses AI, can design a website that is based on user provide3d information, which completely looks like a website created by a professional in much less time and much less price.
7. Predictive Future Analysis: according to the searches done by the user and opening of certain web pages, further analysis is made by the AI to predict what should be shown to them the next time they visit the site. This application helps the marketers to be more proactive planners than being reactive.
8. Automated image recognition: if you have recently searched Google, you might have noticed how fast it recognizes the person or the object. Many applications like Facebook, Pinterest and Amazon use AI-powered image recognition to identify people and objects from the images and videos. You might think of how this is useful in marketing, right? well, when AI recognizes the image it tries to bring forward all the related images and videos regarding that particular post, which helps the user browse more options.
9. Experience of the user: the feedback given by the user is one way to connect to your customers. after analyzing hundreds of information on a single user, AI can display offers and content that are appropriate for each user.
10. The Chatbots: this is like a chatroom where the brands can connect to the customer on a personal level. One of the most effective in which the brand can help the users by providing them the information they specifically ask for.many brands also communicate with their use on messengers like WhatsApp, Facebook, and slack. What chatbots basically do is answer the most frequently asked questions by giving automated responses. Chatbots also have some advantages like, they can answer there users 24/7 and are always friendly and never lose their patience. It can also respond to several users at the same time.
As you can see, the applications that use artificial intelligence will help you by providing several benefits on the platform of digital marketing. It saves time by doing almost everything by itself, increases the consumer level, advertises even to the least visited parts of the world and creates a productive environment which is much more effective and profitable.
