March 30, 2021

When looking through a medical website, people want to find what they need quickly. They also need a way to verify that they are the right products and that they offer the benefits they are looking for. Conveying all this information in a way that makes a customer add a product to their cart and complete the checkout process can be challenging. This is why proper product descriptions are so important. Even though great product descriptions hold so much power, they can be difficult to write, especially when you have a lot of products on the website. However, by following a few guidelines, you will be able to create product descriptions that make it easier for customers to find what they need, know that it is the right product, and add it to their cart. Be as Specific as Possible Broad requirements cannot be verified easily and they often leave a customer confused. For example, saying that a medication “treats different types of pain” is less effective than listing the types of pain the medication helps with. Removing all vagueness ensures the product description can stand on its own without the customer having to look for supplementary information before deciding if that is the right product for them. Stick with Consistent, Standardized Terminology A majority of website visitors will use the search button to find the products they need if they cannot immediately find what they are looking for on the home page. Using standard and consistent terminology throughout the website makes it easier for people to search for products using the terminology they are used to and to find the right products. Follow a Formula Writing copy for a medical website is different from writing for other websites because people do not spend a lot of time on these websites. They need information about the products on the website quickly. To achieve this, start with a descriptive heading so customers know what the product is. Then, add a few lines of descriptive copy and the product’s benefits as well as the challenges it meets. On the product’s page, you can add additional copy that highlights any additional benefits or any other product information customers should know about. Medical websites like medical-supermarket.com do this really well because they use headings and short descriptive lines to help customers know what the product is, what it does, as well as its benefits as soon as they land on a product page. For dense information that would span many lines, use a set of bullet points to get the information across quickly. Optimize for Search Engines The product descriptions can also be used as part of your SEO strategy and so they should be optimised for search engines. Using standardized terminology that people search for as discussed above helps, but so does using the right keywords in your headings and copy. Remember to avoid keyword stuffing and let the use of keywords and other descriptive terminology come off as natural. Product descriptions for a medical website should be concise, brief and formatted in a way that makes it easy for customers to find the information they are looking for quickly.

Selling SEO to local businesses is not easy.  You may encounter many challenges, which can include the following: Lack of sales training Lack o SEO marketing tools No defined sales process Lack of preparation before a meeting. Luckily, you do not have to be a genius in SEO to be successful.  In this post, we have gathered some actionable steps that you need to take to drive more leads to your agency and boost your sales.  Prepare Before Selling Dedicating some time to prepare allows you to look for information about your client. This includes knowing their challenges and how your business can help them. Preparation is an essential aspect of the sales process. It sets you in the right direction, making sure that every move you make will get a prospect onboard. Here are some things that you might need in your journey: CRM: A tool that allows you to be mindful of every single lead. It lets you scale your ability to scale, follow-through, and dedicate a part of your time to cultivating meaningful relationships. A professional email: Going with a generic @gmail or @yahoo email makes you look a bit amateur. A website: Keep in mind that your pitch is only limited. Thus, you must have your value proposition placed on your website, which your prospect can access with ease. Shortlist of people from your network: These might be people you have met at a conference or someone from your industry. Chances are, these are the low-lying fruit or the people that you can easily reach out to when you are selling SEO.  Thoughtful questions to break the ice: Preparing ice breaker questions can help ease tension. This can make your client feel comfortable about you. And this is the first step in cultivating meaningful relationships. Be Transparent And Honest It is imperative that you can share your SEO strategy with your client or prospect. Otherwise, a potential client may think that you are a fly-by-night company. Most of your would-be clients would want to know what you are doing. Some clients will want to know every link built on their site, or the changes are being done.  Meanwhile, some clients will also be some clients that, as long as you present them the details of the work done, they will scan it and be okay with that.  No matter what, SEO agencies and consultants should be transparent and honest with their clients should they ask for details.  Understand Core SEO Principles You do not need to learn everything about SEO. But if you are offering them services, you need to understand the core principles.  It would be ideal to know how it works so that you can explain it better to your clients. Your job is not to become an SEO expert. It is translating SEO into results- a focused description that your client will understand.  Doing so allows you to focus on creating a picture of how results through SEO will help their business, and it is also easier on your part to close a deal.  Understand The Niche Because we now live in a highly digital world, SEO reseller services have now been in demand in all industries. Similarly, your strategy can also work for any business in any field. If you are offering SEO services for quite some time, you probably know what your niche is. Where do most of your clients come from? Are they coming from the same industry? If most of your clients belong to the same industry or niche, you need to focus more on that industry. But if you are starting your business, conduct your research on the specific industries that need SEO services. This might include legal, home, or medical services.  Emphasize Your Value Proposition The thing is, no one wants to read 20+ fluff pages that detail how amazing you are as an SEO agency. Thus, your communication with your customers should focus on highlighting your value proposition. Why is your service out of the box, and why should the client pick you in the first place? This should explain how your service could address a prospective client’s ranking challenges. It would also help if you can provide them with customized solutions and what benefits it can provide to their business.  Provide A Solution If you want to sell your SEO services to others, you need to provide them with solutions.  You will lose a lot of clients over time if you offer them the same solution as others. Thus, the right approach you can take is to let your clients define their SEO problems.  Before you engage in a discussion with them, visit their website or social media pages. Identify critical issues that affect their competitiveness and how you can address that. Now, bring these issues up, and explain to the client how you intend to address them.  Never Make False Promises If you want to sell SEO professionally, you must never make promises that you can’t keep.  Whether they are open to making a considerable investment or are jaded about SEO, they expect value for money. For your clients they want to know whether you can provide them with the boost in revenue that they need. But still, it is essential that you stay grounded and do not guarantee them with SEO results to win them over.  What you can do instead is to convince them that you want to provide them with realistic and achievable results.  Key Takeaways The key to selling SEO Services to your clients is to focus on what value you can provide them. Hence, we have highlighted in this post the top tactics that you can do if you are an SEO reseller. But at the end of the day, every strategy will depend on your niche and your situation. So, it is vital to test each one of these strategies to determine which one should work best for you. It can even bring you success in the