July 5, 2021

AMP website
SEO, Uncategorized

To AMP or Not to AMP: What is Best for Your Website?

Accelerated Mobile Pages aka AMP has brought a crucial confusion in the technical field. I found many people blindly showing their trust in making the websites mobile-friendly; however, no sooner the term AMP enters they fell into a hesitation zone. So, today I woke up with a thought to make this scene a little clearer in front of my readers. Let’s begin with, 1. What Is AMP: Accelerated mobile pages are the ghost website specially created for the mobile devices. You can even consider this as your website’s stripped down version. It got the name accelerated mobile pages as here the leaner website loads pretty faster. When Google announced an AMP for the first time webmasters showed that it will do these things and will show respective results: It will speed up the website on mobiles which are great for usability. It will ultimately improve mobile ranking as it will make your website load faster. When we started considering these factors it found out that the AMP pages are cached by Google. Which means AMP does not send page loading request to the server instead it will use its own cached. Now did you get what did I meant by the word hesitation! To make the scenario more clearly I have got pros and cons for you guys. 2. Pros And Cons of having AMP: yes, there are certain pros and cons of letting Google pull your website from its own server. However, some of the obvious pros are: Enhanced website speed. If it true that Google gives higher priority to the AMP pages then it will eventually provide you with better ranking. Fewer servers drain if you get most of the mobile traffic. Now, let’s have a look at the cons of letting Google pull your website from its own server. So the obvious cons are: No ad revenue as the advertisement would be stripped. As your server would be trapped so there would be no analytics. There would be a variation of content between mobile and desktop. Now, these make the scene very much clear in front of me that either AMP ghost site will come up just the perfect for you or you have to try and make your site mobile responsive. I have seen many of the SEO plans getting stuck with the responsive option. As said by Doc Sheldon: “If you are interested in going AMP on your website’s pages then, you have to go mobile first as responsive will not be your way. Personally, I would say no thanks to the AMP and will stick to responsive.” Agreed by Micah Fisher-Kirshner: “The basic point of responsive is not to have two code basis and hence AMP and responsive doesn’t go together.” However, not all the experts are in opposition to AMP. Stuart McHenry was just cautious on trying AMP and now he has made a decision of doing the same with his clients: “We waited some long see how it will work. As a website user, I liked it.” Jeff Hansen teaches mobile marketing and his thinking is towards the adoption of AMP: “This makes the website faster and gives users great experience by keeping the bounce rate low. So here one can get higher customer satisfaction, better ranking and obviously more sale. A win-win situation.” Ok, now I am going to show you some statistics that will let you analyze the importance of AMP. Here you can see a tenth of a second increased in page loading time can affect the sale by $1.3B/year. This proves a page speed can have direct speed on the revenue and the revenue is our ultimate demand. I have one more thing to show you and that is what users say about AMP. 9to5Google.com ask users “what you prefer an AMP link or the regular one?” where 51.14 percent of the users said that they will prefer the AMP link. Here you can see the compelling reasons to perform AMP for SEO not just to have a good ranking but to get more clicks. And more clicks means more on-site time and ultimately more conversions. How the implementation of AMP can improve your results: It is always a good idea to have knowledge of anything new before its implementation. If your website has an AMP version of your website has an AMP version then that will be Google’s primary evaluation. Google evaluates your website on mobile. AMP have less content and sometimes less SEO value The major advantage of AMP is it loads faster as compared to the other sites. AMP can itself create a ranking signal. The second index of Google pulls data from the mobile’s primary index. You will have to perform SEO on the lighter version of your website as well. For an AMP you can go to Mind Mingles a mobile SEO services provider. Mind Mingles provides their client with the best SEO Services in affordable mobile SEO packages. 3. Wrapping up: AMP comes with some really effective benefits and that are enhanced site speed, improved user experience, and more revenue. However, all of these benefits are just for those users that can gift their website with the time for AMP version implementation of the AMP site with dedication. They can also address the tracking tools to keep an eye on the true results. I have realized AMP comes with a lot of pros and even some cons. However, I have also understood the importance of having AMP website. Speed is the demand of time and an AMP can bring it to you. For the implementation of AMP, you can take the help of mind mingles mobile SEO Services. I am surely going to implement AMP, let me know what you think in the comment section below.

SEO agency

Choosing The Right SEO Agency For Enterprise SEO

The selection of a reliable SEO agency is a challenging task for an enterprise, as one has to consider the complexity related to the requirements from an enterprise-level SEO agency. With the availability of multiple SEO agencies, you have to know the right ways to optimize a business website based on the latest updates in Google algorithms. Stay Aware Of The Aspects Of An Enterprise SEO Agency Before you should start your search work, you have to know the aspects, which make any enterprise SEO agency different from other common SEO providers. 1. Enterprise SEO Companies Skip The Past Website Issues  When you look for agencies or companies with enterprise-level experience, you will find that their professionals skip a few of your website issues in the past. These experts understand business reasons related to it. Instead, they focus on- Continuing with the understanding related to a business reason Collect follow up based on the analysis of influence Vs efforts to resolve the issue Always stay open to collect feedback with explanation or pushback from the SEO team at the time of doing a review 2. Enterprise Agencies Understand The Engagement Level Enterprise agencies or companies understand that the engagement level is high for both big companies as compared to small clients. Simultaneously, professionals of such agencies have to be proactive, as the SEO experts often distract by the work to accomplish. 3. Enterprise Agencies Make In-person Visits Frequently Open communication and regular check-ins are critical for the success of any relationship. Accordingly, good enterprise agencies work with the best agencies, which make in-person visits frequently and have local offices. In other words, professionals of a reliable enterprise agency attend meetings with different professionals or check different verticals of your organization regularly. Considerations To Finalize The Deal 1. Collect Relevant Information Of An Enterprise SEO Agency You have to collect unbiased opinions of an enterprise SEO agency. For this, you have to check tons of details. These include case studies, online reviews, and testimonials from previous customers. Especially, you have to focus on the latest reviews and testimonials. This indicator is relevant to inform you of the position of a company according to the latest SEO trends. One of the best ways to start searching is to find on Google and as each industry has separate modules and diverse customer expectations, you have to conduct thorough research. Reputed SEO agencies always stay prepared to provide you the valuable pieces of information according to your requirements. 2. Check The Relevant SEO Metrics Or Techniques  You may ask your potential enterprise SEO agency to provide proof of their effectiveness in delivering services. For this, you have to check the SEO performance indicators carefully. A few of the SEO metrics, which you have to track are sales and leads, organic traffic, rankings, backlinks, keyword rankings, pages in a single session, bounce rate, average loading time of a page, and organic click-through rate. You have to keep in mind that professional SEO companies maintain a track and measure the required campaign results to refine strategies to deliver the optimal results. 3. Visit the Office of A Potential Agency  Whether you own a big company or a small business enterprise, you have to focus on setting up a relationship with your SEO agency. Hence, you have to know the involved people will and dedicate your time to schedule a face-to-face meeting with the company. This step lets you connect with the complete SEO team. You and your potential agency staff must understand and relate right from the beginning, as it helps in saving time and valuable resources. Besides, the agency will discuss a few of the tactics with you to bring creativity and passion both. Simultaneously, direct communication shows a positive attitude of an agency towards your company/business. 4. Check the Experience of An Agency Instead Of Its Service Guarantee You have to remember that displaying positive results is different from guaranteeing the guaranteed outcomes. This is because; no one can predict the SERP of a website precisely. SEO agencies have the expertise to deliver the optimum results, Google algorithms change constantly. In this situation, you have to check the number of years and experience of an SEO agency to determine its ability to adopt effective strategies. 5. Stay Clear On Your Budget Before you should invest in an SEO company or agency, you have to focus on the available budget. An aggressive competitive service provider costs you thousands while a non-competitive local service-based SEO campaign involves only a hundred dollars cost in one month. Here, you have to make sure of the availability of enough funds to back up your SEO campaign for a long time. Indeed, you have to focus on the outcome and work quality but simultaneously, you should never overlook the budget before selecting an SEO agency. 6. Look For Additional SEO Services  The owner of a business enterprise must take SEO seriously. However, simultaneously, one should think of additional services to stay ahead of the intense competition online. You have to focus on driving a huge online revenue with conversions and the number of sales. Reputed SEO agencies deliver advanced SEO campaigns. You have to select the one, which has enough knowledge and years of experience to take your brand to new heights. For this, you have to check AB testing and conversion rate optimization. 7. Your Enterprise Must Focus Diverse SEO Subsets You have to keep in mind that SEO is a complicated process and involves nuances and details with a few common goals. These include making the website easily understandable by Google and other search engines, increasing online visibility, and designing a user-friendly website. For this, good companies offer different types or subsets of SEO, like on-page SEO, technical SEO, off-page SEO, content SEO, mobile SEO, and local SEO to make the task of search engine optimization easily manageable. To conclude, reputed and reliable enterprise SEO agencies help in attracting, converting, and nurturing leads to bring drastic improvements

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