February 9, 2022

We live in a digital era where global presence matters a lot. It’s not just necessary, but also compulsorily adaptive to stand out in the market. And, what it demands is- “digital SEO.” So in this article, we’ll cover every essential detail for you which can help you strengthen your business’s digital presence. Google is the most used search engine globally. More than 90% of the users search their queries on Google. This platform has not just saved a name in the list of ‘top 10 search engines’ but is also the most sought platform for business listings. The platform’s Artificial Intelligence (A.I.) system makes use of complex algorithms to analyze and index results for users. It is important to deduce the functioning of the search engine so as to know what you’re dealing with. This article has covered major algorithms of Google and its possible consequences that have an impact on your website’s ranking. Give this article a read to not miss out on the technicalities of digital SEO. SEO Digital Marketing Search Engine Optimization (SEO) is a technique to get your website or webpage indexed and rank higher on the Search Engine Results Page (SERPs) and make it more visible because your business will grow only if people get to know about it. Search engines like Google, Yahoo, Bing, Baidu, Ask.com, etc., use complex algorithms in order to provide the most relevant results to a user’s query. These algorithms keep on updating so quickly that if you miss out on upgrading your techniques, you lose the game. It makes it essential to grasp the search engine’s working system to utilize it to its full potential. The Working Of Search Engine Optimization (SEO)- Decoded Getting your website rank successfully on a search engine isn’t a walk of roses. It is a complicated task that requires you to get your foot right on the parameters of the search engine’s algorithms. This is why you need to be aware of the way these dynamic algorithms of search engines operate. When we talk about the functioning of search engines, there are three basic tasks that it performs to put together everything to deliver the best results to the user’s query: crawling, indexing, and ranking. Crawling: This is the first and foremost step that a search engine takes towards your website. The search engine sends its robots, also known as bots or crawlers or spiders, to your website, which checks the quality and relevance of the content and its linking. There is a reason they are called spiders. This is so because these bots act as a spider does. The only difference is an actual spider catches its prey, whereas the search engine’s spider catches the relevance of the links and content of a website. Indexing: In this process, the search engine stores the crawled data in its database. Think of how you store notes of a particular topic in one place so that it would be easy to pick out from them as and when needed. Indexing is just like that. If the search engine has not found the data useful and relevant while crawling or if a page couldn’t get crawled at all due to any reason, it won’t be indexed by any chance, which means your webpage or website is totally out of the race. Ranking: Now, this is the final step where a search engine analyzes and positions the data on the Search Engine Results Page (SERPs) per the user’s query. The ranking goes from the most relevant results (placed or positioned on the top) to the least relevant results. Major Techniques Of Search Engine Optimization (SEO) There are certain sets of practices under the new age digital SEO that can be broadly categorized into three groups: On-Page SEO, Off-Page SEO, and Technical SEO. All these techniques are highly differentiated in several aspects yet interdependent. It won’t be wrong to say that all three techniques go hand-in-hand to make an SEO strategy effective. Continue reading to understand the most integral part of the SEO digital marketing approach. ON-PAGE SEO: On-Page SEO techniques work on the content of your webpage or website. It considers the quality and distinctiveness of the website content, which makes the content unique together with the efficient placement of keywords, not just in the visible content, but also in the meta-tags, titles, URLs, and anchor text. This is done to make it easy for search engines to crawl the website or webpage. It is worth mentioning that ‘image alt tags’ also play a crucial role in optimizing the content. This is so because search engines do not read images; they crawl relevant content. Understand it this way, what if you come across something written in a language that is alien to you? Obviously, you need to get it translated into a language you are familiar with. Similarly, search engine algorithms understand the content by considering a number of factors and translating it so that search engines can analyze it to pick out the most relevant answers to the user’s query. Google Panda Algorithm And Its Effect On Your SEO Digital Marketing Technique Google Panda is one such major update in the history of theGoogle Algorithm, which contracts the presence of the least relevant, duplicate, and non-authoritative websites or web pages. This was done to deliver the most relevant, qualitative, and authentic results to the user’s query. The ranking of websites that do not stand up to Panda’s set criteria is negatively affected. It’ll not only result in a lower website ranking, but your website will also pass away from the sight of potential customers. OFF-PAGE SEO: Any activity done on any other website rather than yours to achieve a higher rank for your website on a SERP is an off-page activity. Link building is a major area that gets worked upon in this particular technique, but it is not limited to it. Off-page SEO digital marketing technique comprises other activities such as forum submission, blog