15 Healthcare SEO Tips For Medical Practitioners To Follow
When doctors or healthcare centers are just an online appointment away, people waste no time and turn to the Internet. So whether you are involved in a medical practice or have an ecommerce healthcare store, you must go for Healthcare SEO. There is no rocket science in the fact that online marketing is tough in the present times, especially when it comes to a sensitive service area like healthcare. It’s not a walk of roses to build a trusted name in the healthcare industry. That’s why where some medical centers are busier, some are not even heard of. While quality healthcare services are the core factor that can fetch you a credible name in this industry, a little push of SEO will make your work less painstaking. Today we’ll discuss 15 Healthcare SEO Tips that every medical practitioner and online healthcare store owner must be considerate of. What Is Healthcare SEO? SEO for the healthcare industry means formulating and implementing such techniques that will make your medical services a recognizable and established name in the industry. Digital marketing gave rise to tough competition, and search engine optimization helps in gliding through it smoothly. Whether you’ve an online healthcare product site or a brick-and-mortar clinic, Healthcare SEO can take its name a level up. SEO is like a health potion that keeps your business’ online presence intact. Benefits Of Healthcare SEO Builds Brand Credibility SEO techniques can drive a massive upgrade to your medical practice site’s or medical ecommerce site’s ranking factors. It fosters your online presence and reputation so that you can build a trustworthy identity in the healthcare industry. Attracts More Web Traffic One of the key benefits of healthcare SEO is that it makes your prospects aware of your medical services/products to help you rake in quality traffic for your business. Such web traffic will have higher chances of converting into leads. Boosts Organic Results SEO generates over-the-top organic results for businesses. While heavy amounts have to be invested in top-class medical equipments and services, SEO will assist you in managing your budget with organic results. Healthcare SEO Tips For Medical Practitioners & Online Healthcare Store Owners Whether you’re just starting with medical SEO or looking for tactics to upturn your healthcare SEO journey, these 15 tips will surely assist you. So ready for SEO diagnostics of your site? Let’s start. 1. Get A Mobile Friendly Website Yes, it’s not just about getting a functional website but a mobile-friendly website. A mobile-friendly website is the first requirement of any medical practitioner or healthcare product seller who wants to get online prospects. It is imperative because as per Statista, 50% of website traffic accounts for mobile users over a few past consecutive years. So here is your prescription for a mobile-friendly website SEO: Optimized Page Loading Speed- Remember your patients won’t like to wait for more than 2 seconds to see your website. That’s why you need to make it fast. The overall user experience of your practice site must be hindrance-free with easy navigation. Functional Call To Action (CTA) Tabs- As soon as your prospective patients are confident about your services, they would like to reach out to you directly from your site. Whether for making a call or messaging, you must have functional CTAs that are displayed best to your target audience while on site. Optimize Page View For Mobile Devices & Desktop- One of the potential reasons that can make you lose your prospects is not optimizing page views for different devices. Your website’s page view must be adaptable to any device be it a desktop, smartphone, tablet, iPad or iPhone. 2. Maintain A Healthy GBP Over 92% of people turn to Google for searching anything over the internet. That’s why maintaining a Google Business Profile (GBP) Listing becomes a key to driving potential prospects to your clinic. In fact, GBP Listings have increased the probability of generating leads by 50 percent for businesses even without a website. Now that’s intriguing, isn’t it? Your Google Business Profile is a one-stop place to inform people about- GBP Listing will give information about what medical practice you serve or which products you sell, where is your medical clinic/shop and when can people avail them. This tip will enhance Local SEO for doctors and will attract over-the-top organic results for them. 3. Search For Healthcare SEO Keywords Targeting the right keywords is quite important for healthcare SEO. This is so because your audience is not much aware of the technical terms of your professional line. Moreover, search engines favor results that have fostered their content for the actual search intent of users. This makes it important to research the keywords that your audience is using and understands well. For instance, if you’re an Orthodontics Surgeon, then, you can also include the following keywords in your content- Maxillofacial Surgeon Facial Lacerations Intra-oral Lacerations Facial Injuries Fractured Facial Bones, etc. Now the question is how you’ll discover such keywords that speak about your audience semantics. Well, there are a plethora of keyword research tools available online. Plus to that, Google Related Searches and People Also Search For Queries can help you a lot for this purpose. The main objective of optimum keyword targeting is to answer what users actually want to know about. 4. Maintain A Health Blog Section on Your Website A blog section is as essential for a website as Vitamin D for bones. Yes, it makes your healthcare SEO Strategy strong. It gives you the most discoverability and fosters your SEO Strategy quite well. How? Firstly, every prospect of yours can face one or more syndromes of a similar disease. Secondly, the age factor too can result in different health conditions. Then, if you’re a medical clinic that offers multi-specialty medical services, your prospects’ health problems will be as distinct as day and night. So, you must maintain a blog section on your website to expand your reach to different audiences. If you