December 26, 2023

Digital Marketing

A Guide to Your First Website Accessibility Audit

Whether you run an online-only business or maintain a website to support your brick and mortar operations, your website is often your first point of contact with customers. However, if your website is not accessible to users with disabilities, you risk missing out on a potential customer base that makes up 16% of the world’s population. Performing a website accessibility audit will help you identify potential accessibility issues and resolve them before they affect your users and business. We will discuss the concept of accessibility, what an accessibility audit is, and common issues that appear in an accessibility audit. We will also give you ideas for resolving these issues without spending too much time or resources. What is an accessibility audit? Digital accessibility consists of a set of practices that help individuals with disabilities use websites and other online resources such as multimedia content and apps. These practices are codified in the Web Content Accessibility Guidelines (WCAG), which is the most widely used set of accessibility standards worldwide. Many countries and regions with accessibility laws, such as the United States with the Americans with Disabilities Act (ADA) and the European Union with the European Accessibility Act, refer to the WCAG to determine whether a website is accessible. An accessibility audit uses the WCAG as a yardstick for assessing the accessibility of your website. The WCAG contains a list of success criteria that will determine whether or not your website can be used by individuals with disabilities effectively. These success criteria are divided into different WCAG conformance levels (A, AA, and AAA) with increasingly stringent requirements for compliance. The end product of an accessibility audit is an accessibility report that contains the audit’s findings and suggestions to make your website more accessible. Common accessibility audit findings and how to resolve them If this is your first time conducting an accessibility audit, chances are your website does not yet meet the minimum standards set by the WCAG. That’s why you’re reading this article – you need to know what to watch out for and how to make things right. Here are some common accessibility audit findings and recommendations for resolving them. 1.   Low color contrast For a user to understand your website, it needs to be readable first. However, many websites have an unacceptable level of readability because of low color contrast ratios. The contrast ratio tells you how much text stands out against its background. For instance, black text on a white background has a very high contrast ratio (21:1). The WCAG recommends a minimum color contrast ratio of 3:1 for text 16pt or larger and 4.5:1 for 12pt text. You also need to avoid color combinations that are difficult to read for users with color blindness, such as green text on a red background. 2.   Missing alt text Images add context and variety to text content. However, users with visual impairments cannot see them, which makes it difficult for them to identify products on a sales website. Adding alt text to your images will allow these users to identify images and make informed purchasing decisions. Your image alt text should be descriptive enough to allow sight-impaired users to tell between two products that appear slightly different. For example, instead of using the alt text “diver’s watch” to describe two similar products, you may instead use “diver’s watch with blue sunburst dial and blue bezel” and “diver’s watch with red sunburst dial and red bezel”. 3.   Lack of screen reader support Many users with motor impairments cannot use a mouse, trackpad, or touchscreen to navigate websites. These users depend on screen readers to get to specific spots on web pages, such as text content sections, forms, links, or buttons. To help screen readers with navigating your website, you need to add heading and subheading tags to your content. You also need to ensure that links and other interactive website elements have labels that describe the desired action, such as “Go to payment page” or “Return to previous menu”. Website accessibility audit: Useful insights for greater inclusivity Your website needs to be accessible if you want your business to maximize its reach. A website accessibility audit will check your website for potential accessibility issues, such as missing alt text, insufficient color contrast, or improper text formatting. Identifying and resolving these issues will benefit not only users with disabilities, but all other users too. When your business embraces accessibility and inclusivity, the user experience also improves significantly, leading to increased traffic, improved customer satisfaction, and higher levels of brand loyalty.

Content Marketing

Exploring Remote and Freelance Opportunities in Digital Marketing

Digital Marketing is a vast domain that continues to thrive, owing to the unstoppable growth of the online world. As more businesses shift towards digital platforms to mark their presence and engage their audiences, opportunities in digital marketing seem to be on an unwavering rise. Especially during the current times, remote and freelance opportunities have become a boon, allowing professionals to work with flexibility and convenience. Embracing the Digital Renaissance Digital Marketing encapsulates various elements like Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, and more. Each of these elements serves unique purposes and requires specialized skills and knowledge. In this digital age, proficiency in these areas can open doors to a multitude of remote and freelance opportunities. Remote Opportunities: Breaking Geographical Boundaries The advent of technology has enabled digital marketing professionals to break geographical boundaries and collaborate with organizations and clients from different parts of the world. Remote working not only offers flexibility but also the opportunity to work with diverse industries, exposing professionals to varied experiences and learnings. Digital Marketing Freelancing: A Journey of Independence Freelancing in digital marketing is akin to embarking on a journey of independence. Freelancers have the liberty to choose their projects, define their working hours, and set their rates. This autonomy allows them to align their work with their personal goals, creating a harmonious balance between professional aspirations and personal well-being. Getting Started: Honing the Right Skills To begin a journey in remote or freelance digital marketing, one must acquire the necessary skills and knowledge. Platforms like Great Learning offer some of the Best Digital Marketing Courses to help aspirants gain a competitive edge. These courses provide comprehensive learning, covering various aspects of digital marketing, and are instrumental in building a strong foundation. Crafting Effective Digital Marketing Strategies Digital marketing is not about merely establishing an online presence; it is about leveraging digital platforms to create impactful engagements. Crafting Digital Marketing strategies that are effective necessitates a deep understanding of the market, consumer behavior, and the latest trends. Learning platforms equip aspirants with the necessary tools and insights to devise strategies that can drive tangible results. Prospective Areas in Digital Marketing 1. SEO Specialist Search Engine Optimization is crucial for enhancing online visibility. An SEO specialist’s role involves optimizing websites to rank higher on search engine results, thereby driving organic traffic. 2. Content Creator Content is king in the digital world. Content creators are responsible for producing engaging and relevant content, be it blogs, articles, videos, or social media posts, to attract and retain the audience. 3. Social Media Manager The role of a social media manager is to manage and grow a brand’s presence across social media platforms through strategic planning, content creation, and community management. 4. Email Marketing Manager Email marketing is a powerful tool for nurturing leads and driving conversions. An email marketing manager designs and implements email campaigns to engage subscribers and achieve business goals. Scaling Up: Beyond The Basics Once the foundation is laid, it is essential to continually update and upscale one’s skills. Advanced knowledge in areas like data analytics, machine learning, and artificial intelligence can significantly enhance one’s capability to formulate and implement innovative digital marketing strategies. Diving deeper into these advanced concepts can aid in identifying untapped opportunities and optimizing campaigns for better results. The Challenges of Remote and Freelance Digital Marketing While remote and freelance opportunities offer numerous benefits, they also come with a set of challenges. Managing time effectively, staying motivated, and maintaining a healthy work-life balance can be daunting. Continuous learning and staying abreast with the latest trends and technologies are paramount to overcoming these challenges and staying relevant in this ever-evolving field. Building a Freelance Portfolio: A Showcase of Your Skills A well-curated freelance portfolio can be your greatest ally in winning clients. It’s essential to display your experience, skills, and accomplishments in a professional and attractive manner. Include case studies, testimonials, and detailed descriptions of your previous projects. This will help potential clients understand your work’s impact and how you can bring value to their business. A compelling portfolio is a reflection of your professional identity and can significantly influence your freelancing opportunities. Identifying and Targeting the Right Market Identifying the right market is crucial to successful freelance digital marketing. Understanding the needs and interests of your target audience allows you to better tailor your services and marketing strategy. Conducting market research and competitive analysis can provide valuable insight into market trends, gaps, and opportunities. By aligning your skills and services with the market demand, you can optimize your reach and impact in the freelance digital marketing space. Branding Yourself: A Personal Brand Story Creating a strong personal brand is pivotal for freelancers. It’s about how you present yourself to your audience and potential clients. Your brand should reflect your values, skills, and expertise. Consistency in your messaging, visuals, and overall online presence can build a recognizable and trustworthy brand. Regularly sharing insightful content, engaging with your audience, and showcasing your knowledge can position you as an expert in your field, attracting more clients and opportunities your way. Leveraging Networking: A Catalyst for Growth Networking is one of the most powerful tools for freelancers. Building relationships with other professionals, clients, and industry experts can open doors to new opportunities, collaborations, and learning. Attend industry events, webinars, and conferences to connect with like-minded individuals. Participating in online forums, discussion groups, and social media communities can also help in establishing your presence in the digital marketing community. Networking can not only expand your professional circle but also enhance your knowledge and skills through shared experiences and insights. Optimizing Productivity: Mastering Time Management Efficient time management is essential for balancing multiple projects and meeting deadlines. Developing a structured daily routine, setting clear goals, and prioritizing tasks can help in optimizing productivity. Utilizing productivity tools and apps can assist in organizing your schedule, tracking your progress, and managing your tasks effectively. It’s also crucial to allocate time for learning, relaxation,

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