There are some SEO tips and techniques that hold true always, but some change on a dime. The hacks that were implemented by SEO services in Mumbai you hired to help you achieve high front-page rankings in 2019 may suddenly not work in 2020. To stay on top of the game, the SEO Services need to be on their toes and keep a tab on what’s working and what’s not by implementing proper tools in place and analyzing their data. If they don’t do that, your competitors could zoom past in no time.
Here are some hacks that will work in 2020 besides the all-time favorites of using the right keywords, improving the site speed and following the best practices for on-page SEO.
Post-Long Blog Posts
If you post short articles that are unique and engaging, of say 300-350 odd words, the user will go through it in a few seconds and move. This will work against you despite posting engaging stuff because the search engine will think that the user is not spending enough time on your page and is abandoning it within seconds. So, post long articles that can keep the user engaged on your page for a longer duration of time, thus making the search engine algorithm believe that the user is finding value on your page. The SEO company in India you have hired also knows that using the right keywords appropriately and naturally is easy in long posts.
Improve User Experience
Google search algorithms emphasize a lot on user experience. The search engine giant believes in providing nothing but the best to its users. To achieve that, its search algorithms scan the websites thoroughly and any website that provides irrelevant or low-quality results and hence lies low in user experience gets discarded by the algorithm.
The search algorithms work on the principle that if a user is spending more time on a website or a webpage, it means they are finding it useful and thus having a good experience there. Thus, websites having low bounce rates get rewarded by high rankings in SERPs. So, to improve user experience and lower the bounce rate, post engaging content, have user-friendly navigation, install some engaging and unique stuff probably making use of animation, graphics etc.
Monitor the Changes Regularly
The various available tools help in monitoring all the happenings closely and perfectly. The SEO services in Mumbai that you have hired for the job should have access to all the latest tools and should implement them to monitor all that’s happening on your website right from using them for advanced keyword research and monitoring the traffic coming to your website to spying on your competitor’s backlinks and seeing which of your marketing strategy is yielding better traffic.
Consider the Potential of Video
Video marketing is the best source to drive high traffic to the website. Video content has more potential which is the best for SEO and helps to target more audiences. You need to update the title or description of your old videos to keep them relevant for search engines. Videos are easy to access on the internet and share on multiple social media channels. You need to keep your video mobile-friendly to ensure the best engagement.
More than 10% of search results have featured snippets. These are the results that appear on the top of search results alongside an image or video. Your website content should be optimized for featured snippets to rank on the top position of search engine results pages. If you research core and related keywords for your business, you can also check if the search results have featured snippets. You should always keep one thing in your mind that content needs to rank on the first page of search results to become the featured snippet.
Create Comprehensive Optimized Content
Content is more effective in SEO that satisfies the requirements of users. Make sure to create comprehensive content that addresses the entire conversation about the keywords for a web page. You should be aware of your audience and what they are searching for. The search engines have become more adapted for the optimized content will win.
Optimize for Voice Search
Voice search has become the most important SEO ranking factor every SEO Company India should consider in 2020. More than 70% of users are using voice search to make their searches on mobile devices. It is a speech recognition technology that allows users to search by speaking terms rather than typing into the search field. Voice searches are local and make sense for your brand using geo-targeting keywords. This is absolutely useful for local businesses to target audiences in a specific location.
Target Long-Tail Keywords
The keyword is a very important part of search engine optimization to search for anything. If you are looking to find people on your website, you need to research relevant keywords and put them into your meta tags and web page content. You should focus on finding long-tail keywords to improve your website SEO. These keywords have low competition and help to improve your website ranking.
Maximize User Engagement
It has become important to focus on user engagement. Every marketer needs to update existing content posts, create new ones to maximize user engagement. You can include images, videos in your content to capture users’ attention and keep them engaged in the content. Relevant internal links will also decrease the bounce rate, target customers to your website.
Google has announced that it will only consider the mobile version of the website for ranking. If your website is not mobile-friendly then your ranking may drop in search results. Your website should be responsive to both mobile and desktop devices to improve user experience.
The SEO basics are known to everyone who is active in the digital world. To stay ahead of others, what you need is tips and tricks that are dynamic in nature and adapt to them quickly and efficiently. The right knowledge, right analysis, and implementation of the SEO tips, tricks, and tools will help in making the difference.