These days, it is easier to create and publish a video for everyone around the globe. People no longer have to film or spend so much delivering their media on television or in a movie theater.
Yet, publishing a social media video comes with its own set of challenges. It has turned people into a picky audience, especially when it comes to online content.
You will need something that can catch your audience’s attention, as well as engage them. This is where video marketing comes in.
But despite it being cost-effective and engaging, you can get lost in the crowd when you publish it on a competitive landscape. Social media is a great example.
Regardless, there are a lot of practical ways that can help your videos get social media views.
How can Social Media Videos Help Businesses?
There is no denying that posting videos on social media can help entrepreneurs promote their business.
As one of the most popular online activities now, social media is expected to have 3.43 billion users by 2023.
That said, here are four ways on how social media can help your business grow:
Brand Awareness
Almost half of the world’s population is now using various social media platforms. That’s why it is practical to use these networks to reach out to your target audience.
It is pretty much like generating website traffic through a guest post by including your website’s URL in the author box section of a post. Doing so is how you claim your brand authority.
Now, if you think that people only want to connect with brands they already know, think again.
Approximately 60 percent of Instagram users say that they came across new brands and products on the said platform.
Inbound Traffic
One of the best ways to generate targeted traffic to your site is via inbound marketing. And social media can help you with your inbound marketing strategy.
For one, it allows you to connect with people you are less likely to meet in person. And when you can cultivate a relationship with them, they can help spread the word about your brand. This can result in driving inbound traffic to your website.
Ignoring your social media presence can limit your market reach.
Opportunities For Conversion
Social media helps your business gain more visibility. As a result, you can use this to convert your audience into customers.
Keep in mind that social media content humanizes your business. This allows your brand to make a positive impression.
For every social media video that you publish, you attract more audiences, which you can redirect to your website. In turn, this website traffic becomes a business lead.
When you interact with your audience by sharing more content or posting a status on social media, this personifies your brand more.
The best part? There are tools that you can use to automate your social media marketing campaign.
You do not have to do it alone either. That’s because you can hire a social media marketing company in India to help you with your campaign.
Sales And Revenue
Social media allows you to make sales. At the same time, it will enable you to reach your target market.
It provides you an opportunity to establish meaningful relationships with your customers. This includes creating an excellent rapport and turning them into advocates.
When you maintain a strong and active presence on social media, your brand stays on top of your customers’ minds. So, if they are ready to buy again, they will immediately think of you first.
6 Budget-Friendly Social Media Videos You Can Publish
A social media video is any video that you create and publish across various platforms. It can also come in different formats like a regular post, Facebook My Day or IG Story, social media ad, etc.
This explains why creating a social media video is a cost-effective marketing tactic. You can create one and then repurpose them in various ways.
Now, let’s look at the six low-cost social media video ideas that you can use to meet your business goals:
1. Live Videos
Most social media platforms now provide live-streaming features, which people love.
When it comes to social media marketing pricing for small businesses, live videos are a great way to make your brand appear more transparent. Not to mention that you get to drive real-time engagement. It also lets you create meaningful connections with your social media fans and followers.
Live video is an ideal format for Q&A, behind-the-scenes, and event content. Here are some tips on how to create live a successful live video:
- Test your live video setup to ensure these technologies are working.
- Sound and lighting are also important. Make sure that you invest in the right tools and technology.
- Use your social media accounts to promote your live stream to your followers ahead of time.
- Use scheduling tools, such as Facebook’s Premiere, to make sure your video is more visible.
- Schedule a live stream at the same time every week for your audience.
2. Behind The Scenes
Like live videos, behind the scenes will give your audience a more in-depth look at your brand. Plus, it helps establish transparency between you and your audience.
Because these videos tend to be raw and unpolished, it provides them with an idea of how your business works and who you are as a brand.
Because many users interact with a brand online, they won’t have a firm grasp of your brand identity yet. Over time, behind-the-scene videos can help build trust and establish your brand identity.
Unlike a status update or image post, videos help you stand out by highlighting what makes your brand unique.
Creating a behind-the-scenes video will help grows the company-consumer relationship. So, as much as you can, make these videos high-quality, engaging, and exciting.
Here are some helpful tips on how you can incorporate behind-the-scenes video in your social media marketing strategy:
- Don’t hesitate to show your personality when making behind-the-scenes
- Think of the things that your prospective customers will find interesting.
- Use it to tell your brand story.
- Feature your customers or employees in this kind of video.
3. Feature A Customer
You might be wondering if social media videos are so impactful, then why is everyone using them?
Well, for one, creating these videos can be time-consuming. It is not enough for you to film them. You also need to edit them before uploading. And the whole video editing process can take days.
So, rather than uploading original videos every time, why not roll out user-generated videos instead? This will get your most loyal fans and followers involved by featuring some of their videos.
If you’re already an established brand, then chances are, there are already tons of people creating high-quality content for you.
Besides providing your followers with regular and fresh content, UGC videos also provide you with an opportunity to show how much you appreciate your customers’ loyalty.
In turn, this entices other customers also to create content for your brand.
Here are some tips on how to create user-generated videos:
- Encourage users to create content for your brand.
- Make sure that you appropriately attribute your content to the creators.
- Encourage these featured users to share your content in their network.
- Ask your fans and followers to vote for the content that they love most.
- Consider giveaways and contests.
4. Low-Cost Videos
There are a lot of high-quality videos that populate the internet. This makes it challenging to produce social media videos of the same caliber.
Luckily, some tools allow you to create high-quality videos without breaking the bank. This includes free apps like ImgPlay and Adobe Spark.
These apps can help you turn boring video content into something engaging and fun. The best part? You can create them it a matter of minutes. And you can even do fun videos on your mobile!
Taking advantage of these tools will allow you to create low-cost yet sharable social media videos.
5. Unboxing Videos
In the e-commerce landscape, you do not have the opportunity to sell your products face to face. Thus, you need to think about how you can make an excellent customer experience.
This is where unboxing videos could come in handy. And this is precisely what it sounds like: A video about opening your product for the first time.
For one, it is a great way to help your prospects understand the kind of experience that they will be getting from you.
Unboxing videos focus on the experience a customer will have when they choose to buy from you. And the best part about it is that you do not need to have expensive equipment.
The more authentic they are, the better.
6. Contest Announcements
Running a contest is another great way to boost social media engagement for your business. Hence, it allows you to achieve two things:
- You can let your audience spread the word about your brand.
- You get to expand your audience reach.
Meanwhile, you can publish social media to promote your video. You can also use live video when announcing the winners.
Over To You
Social media videos allow you to come up with fresh and brilliant content that you can share with your fans and followers online.
Use the tips we have mentioned above to make the most of your social media marketing efforts. You’d be surprised as to how engaging it is to publish a video on social media.
