Before we get to talk about the benefits of being an SEO reseller, we first have to know what it means to be one.
Ideally, an SEO reseller is one party that’s between an SEO reseller program. Meaning, the other party is the SEO agency that provides SEO services.
Just what the name suggests, an SEO reseller will buy SEO services from an SEO agency. They will then offer it to their own clients who are interested in availing of their services.
White Label SEO And Becoming An SEO Reseller
Usually, the SEO reseller will appear as if it’s the SEO service provider to its clients. In many cases, clients wouldn’t even get to come in contact or know about the SEO agency.
However, this still depends on the relationship between the SEO reseller and the agency. The reseller will purchase the SEO services, mark up the costs, and gain profits from them.
The business in which they do that is called white label SEO.
If you’re not familiar with the concept, white labeling is usually when a company will offer its services with another company and then subsequently rebranding it as its own.
With white label SEO, the reseller will rebrand the services they have bought from an SEO company. The SEO reseller will be the one who will provide the reseller with materials such as keyword research and SEO audits. The reseller will then label and send this to their clients as their own work.
Now becoming an SEO reseller does come with its own benefits. What’s great about it is that both new and established marketing agencies can take advantage of it.
Here are the important benefits of being an SEO reseller:
1. Working with experts
As an SEO reseller, you’ll get to work with SEO experts. This provides a massive advantage on your part, especially if you’re just starting out with no one expert at SEO or if you’re at the amateur level.
Creating a professional working relationship with an SEO company can also be a massive help, even if you’re highly experienced.
By working with a team of professionals, there’s no doubt that you’ll get to provide your clients with more efficient SEO services.
2. Reliable Services
In the same way, being an SEO reseller also allows you to gain access to reliable services.
Let’s say you’re planning to launch an SEO campaign for your clients. Usually, you’ll be starting from scratch, and you’re mostly dependent on your own to provide them with results.
By working with a reliable SEO agency, you can depend on the provisions of another team. As long as you’re working with a trustworthy agency, you can rely on them to give your clients the results they need.
3. Mutual Growth
Most SEO agencies want to attract more clients to help them grow, and SEO resellers provide them with some extended sales network.
They also offer a foundation of expertise and reliability that many SEO resellers use to create better relationships with clients.
In the same way, you can also offer seo reseller services of your own. But if you want to scale, but have a limited number of employees, then there’s just a limited amount of clients that you can take on or how efficiently you can provide these services.
Also, if you take on too many clients, then you run the risk of being overwhelmed.
But if you’re an SEO reseller, your ability to scale is almost infinite- you can take on as little or as many clients you want. Similarly, you can also take on a few or as many services as you wish.
4. You Can Offer More Options To Customers
If you want to provide your customers with more options, you should definitely consider becoming an SEO reseller.
Because of the specific products and programs that they offer, they can easily expand through an SEO program at a low cost.
Even with very little investment, it’s easy for a reseller to upgrade their agency and provide their clients with better services.
5. Learning Opportunities
Your relationship with an SEO agency isn’t about closing in sales or making more profits. This can also serve as an essential learning opportunity on your part.
As you speak with a team of SEO experts and work with high-end clients, gradually, you’ll get to learn more about the most vital SEO strategies, troubleshooting, and so much more.
Over time, you can use these experiences to your advantage to become an SEO expert in your own right.
As much as you can, you must work with the right people, resources, and tools to get your business from the ground.
You can start building these from scratch, but this will take you a lot of time. Not to mention, you’ll also be investing your money on operational costs.
Think about the costs of creating your own tools, working with an in-house SEO team, and building your own pool of resources. Now, try to balance that with the revenues you’re getting from clients and the amount of work you have right now.
If you want to scale quickly, then one of our best bets is to take the route of white label SEO. Doing so lets you get rid of worries that might come from developing your own strategies, as well as training your own in-house SEO team.
This lets you allocate your budget to your marketing efforts and the other parts that need any improvements.
7. More Time To Focus On Your Business
Chances are, clients will be looking for people who will give them the solutions they need. If you don’t have enough expertise, then you’ll likely lose your prospects to your competition.
However, you might find yourself in a position wherein you’re barely knowledgeable about SEO’s technical aspects, and you’re just focused on selling services online.
Gaining technical knowledge takes time- time that you barely have in your hands, between trying to juggle deliverables and clients.
This is where being an SEO reseller comes in. By working with a provider, you have a team of SEO experts handling those things.
As a result, you’ll get focus more on other aspects of your business that aren’t otherwise available if your juggling projects are on your own.
8. Effectively Enhancing Your Brand
Developing and an effective and strong brand is definitely a must. That’s because your brand is vital- strengthening it takes time, and you need to utilize various strategies to do it successfully.
It’s one of the most powerful ways to strengthen your brand and build more word of mouth around your business by offering more value to your services.
Chances are, customers wouldn’t be able to tell that it comes from another SEO agency, as you’ll rebrand it the way it suits you.
Partnering with an SEO agency not only gives you immediate success and more clients, but it will also get to strengthen your brand in the long run.
Over To You
So there you have it. Being an SEO reseller and partnering with SEO agencies is a surefire way to gain immediate success with your business, gain more clients, as well as strengthening your brand over time.