An app doesn’t end after you have developed it. It goes beyond the actual publishing of the app.
You’ve created a masterpiece, that’s great! But what’s the use of it if you don’t correctly let the market know that you have this app that works wonders for a specific type of need.
App marketing is just as important as the development process. After the tedious process of conceptualizing, executing, and beta testing your app, it’s time you find the energy to start working on how you can encourage people to download your app. But no need to worry; there are app marketing packages available for you to consider when you feel like marketing isn’t your jam.
But just because you don’t have any idea on how to run these things doesn’t mean you won’t give it much effort. The marketing plan will only work if you have carefully planned how your app will look once it’s on the app store, or how the users will perceive it.
Take note of these eight mobile app marketing mistakes that we often overlook from the time of the app’s conception to its arrival on the app store. Try to avoid any of these for a higher download rate.
No Research-Backed Plan
An app is a business, and for that to work, you need to do plenty of research before you develop it. You have to understand the market behavior and whether mobile users are willing to take what you have to offer.
Please don’t waste your energy on creating something that won’t be appreciated by the market or even a small sector of it.
Think big, and think ahead.
Making False Promises
Right marketing only emerges if you’re honest about your offerings. There’s no other way to put it, but don’t exaggerate your services. You don’t want the users to expect something from you that you cannot give. It will only cause you and the other party disappointment.
However, you should also not sell yourself short. Put your app’s best qualities out there and let them decide whether they want it for themselves or not.
Making false promises isn’t going to help any way you look at it.
The Retention Problem
Take a look back at the vision for your app. What are your goals? If you don’t have any of these, you might want to return to the first item on the list and redo your research.
Any app developer would feel joy and fulfillment once they discover the eagerness of the users to use the app on a regular basis. On the other hand, if those who downloaded your app forget about it after a couple of usages, then it’s time to address the retention problem.
If people often leave your app unused for months, or worse, uninstall it, you might want to rethink your features. It has to answer their daily needs so that you can retain your customers.
Too Many Notifications
As a user, it isn’t delightful to be bothered by the app notifications from time to time. We get that you want your customers to be reminded of the app, especially when they aren’t using it often. But ask yourself, do you think this is the right strategy? The answer may vary depending on what type of app you have developed.
If it’s a social app, then go for the notifications. But if you’re a lifestyle app that doesn’t need much attention, limit it.
Please do not wait for your customers to uninstall your app because you’ve irritated them enough to do so.
Neglecting ASO
If there’s an SEO for websites, there’s ASO for apps. It is short for App Store Optimization. Simply put, you want your app to be on top of the store for better visibility. Users tend to check out the apps on the front door because they only mean that they are the most downloaded ones.
You want that reputation for your app, so instead of focusing on other things, invest in an ASO service to help you achieve that status.
It will be fruitful in the long run, especially if you also do your part in being consistent about your app’s performance and continually improving it according to people’s reviews, which brings us to the next point.
Not Encouraging App Reviews
You must accept the fact that your users’ opinions matter. Besides, the app is made for the users to consume, so it’s only right to hear the valid points about your app from the users’ point of view.
Moreover, when you encourage your users to drop reviews for your app, you get a tiny bump in the app store because then other users will see that your app is worthy of being downloaded.
Having enough good reviews on your app store page will be your edge against your competitors.
Assuming Mobile Like A Desktop
When you think about creating an app, don’t treat it as if it’s the same with a desktop setup. It’s an entirely different experience, so the process must also be different. You must also consider the creation of widgets, a burger menu, and other features that come with the app.
First of all, a desktop is larger than a phone screen. So if you’re planning to change the size and the orientation, you’re committing a huge mistake.
No Website And Landing Page
It would be best if you maximize the potential of your app. Don’t limit your marketing range just within the app.
Creating a website and a landing page is another opportunity to market your app to a broader audience. Aside from ASO, you can also use SEO to help you promote your app and eventually encourage more downloads.
Listen to the demands of the market, and continually improve your strategies to increase your download rate.
These are just some of the most common mistakes in mobile app marketing. There are plenty more out there, you only need to understand how your app works, and you’ll know what else you need to improve on.
The good thing is that you don’t have to do this on your own. There’s a market sector that understands the behavior of consumers. Therefore, they can be a pretty reliable partner for the promotion and marketing of your app.
