Anyone who has a business or website knows how important it is to be found on top of search engines, thus the need for search engine optimization (SEO.)
In the highly digital world that we live in, there’s literally no excuse anymore why you should have a website.
The key to increased traffic on your site is enhancing your visibility on search engines. But the thing is, turning your content for virtually invisible to on top of Google’s search results can be daunting.
Without the right tactics and knowledge, that will be virtually impossible.
In this post, we’ll walk you through the nine affordable SEO tips that you can apply to boost your business.
1. Keyword Research
A sound SEO strategy requires keyword research to:
- Know the phrases and words users search on search engines.
- Know what types of keywords to target.
- Guage the demand for your products.
You should never assume what your customers want from the get-go. It’s still vital for you to do your research.
You can use great keyword tools out there such as Google Keyword Planner.
Note though that this requires an active Google Ads campaign to be able to access most of these useful data.
2. Generate XML Site Map
Another great SEO action that you can do to improve your site is the XML sitemap.
This allows the bots of search engines to access a “map” of your website, allowing them to understand what your content is before crawling it.
The good news is, you can pick what are the things that will show up on your sitemap, or assign which pages or posts in your site do you think are the most important.
Doing so allows Google to skip other unimportant/irrelevant content on your site.
Your website likely has the tools that will equip you to make a sitemap, or you can use third-party software too. If you’re on WordPress, the Yoast SEO plug-in allows you to easily create a sitemap.
Once you have a sitemap set up, the next thing that you need to do is to submit it on search engines.
However, search engine bots may also stumble across your XML sitemap after it’s created.
3. Improve Title And Meta Tags
A title tag is what your page is called. For instance, this blog post is called ‘9 Affordable SEO Services Tips To Boost Your Business.’ To optimize it for SEO, the title should be at least 50-60 characters, with your primary keyword at the beginning.
Meanwhile, the meta description is the text the shows up right under the page. Usually, it is the first few pages of the text of the page. You can optimize it as well to make it compelling for users who are scanning for search results. Think of it like an ad wherein you write a copy that will compel people to click through your page.
Apart from that, it also helps that you have one or two primary keywords found in the meta description.
If you’re using WordPress, you can install SEO by Yoast so that you’ll have an idea of how your meta tags and title will look like.
4. Display Contact Details
You should include contact details on your site. This includes your contact number, contact form, email address, and so on. If you have a blog, these contact details should be displayed on every page of your blog.
Ideally, these should be readily available to your existing customers and prospects.
Apart from that, you should also be specific about who are as a brand, and what do you stand for.
Your business name should be placed on every landing page on your site and incorporated into blog posts the same way you would with your keywords.
5. Start Using Social Media
Another effective tactic that you can also use for your site is social media.
Growing social media presence will show to Google that your business is active online. Since social media platforms like Facebook, Twitter, Instagram, Pinterest, and other channels have high-authority domains, Google will notice how you’ve maintained an active presence on these sites.
But with the number of social media sites out there, it can be a little bit overwhelming at first. But it doesn’t have to be. You can pick at least one or two social media channels to get started.
If you want to publish some content in your blog, then you can also use social media scheduling tools that allow you to automatically publish your posts on different social media channels at the same time. Great examples of these tools are Buffer or Hootsuite.
6. Fix Broken Links
In the long run, broken links can hurt your site. Not only it will annoy web visitors, but it will also give you a negative reputation on search engines.
But the problem with broken links is that sometimes, they’re difficult to find. Fortunately, there are tools that you can use like Google Webmaster Tool, W3C Link Checker that will search your site for broken links.
7. Business Listings
76% of users who do a local search contact a business in search results?
So, no matter what field or niche you’re in, you need to claim your business listing on Google My Business, Yahoo, and Bing.
Note that when claiming your listing, your business name, phone number, and address should be similar to your website to avoid any confusion.
8. Encourage Customers To Leave Reviews
Reviews have an impact on search rankings. It’s because positive reviews about your business will give search engines like Google social proof, therefore, ranking you higher on search results.
So, encourage your customers to leave reviews on your site, email campaigns, and social media.
Whether you have positive or negative reviews, do your best to reply to all of them as it shows that you’re transparent and your care about your business and customers.
9. Consider Outsourcing The Work
If you don’t have all the time in the world to write content for your site, boost your rankings on SEO, and promote your content on social media, then you can always outsource your work.
All you need to do is to search for a service that you’re looking for- search for quality, yet low cost SEO services, and experts and professionals who can do the job for you.
SEO is vastly complex and might seem out of reach to other people. But by following these tips and implementing them in your own strategy, you can surely improve your rankings over time.