SEO, or Search Engine Optimization, optimizes your site so that it appears higher in search results. The higher your site will rank, the more relevant it will be to your prospects.
But the question is ‒ does it have to be multilingual?
What Is A Multilingual SEO?
This process usually involves optimizing your content for various languages and locations. Let’s say that you own an online store, and you’re selling multiple WordPress plug-ins to different countries.
To boost your sales in a specific country (Spain, for instance), you should translate your content, and make a Spanish site.
Now, here are nine good reasons why you should invest in a multilingual SEO:
1. It Grows Your Customer Or Client Base
A multilingual site allows you to showcase your website in thousands of people worldwide and expand your current customer base.
For non-English speakers who are searching for your products and service, this will immediately capture their attention.
2. It Is Cost-Effective And Reliable
A multilingual site is one of the most affordable and reliable options while growing your business. Although an international marketing strategy may seem like a good idea, it can be costly.
Moreover, there’s no guarantee that it will succeed. Meanwhile, translating your website is a tactic used by thousands of businesses, with positive results.
Although in the past, it may be hard to quantify how much it will cost to build a multilingual site, now it’s possible. Professional developers that create multilingual websites will allow you to create the site that you exactly want. One that’s secure and doesn’t crash.
Moreover, creating a multilingual marketing strategy is more cost-effective than establishing a physical business internationally, where you need to invest in new premises, employees, offices, and retail outlets.
With a multilingual site, all you need is a reliable digital marketing team that will implement and develop a multilingual marketing strategy.
3. It Provides A Good User Experience
When you cater to a user’s language preferences, you’ll provide a more personalized customer experience.
For instance, a lot of companies can now automate the tagging process. This ensures that they aren’t just consistent but comprehensive, too.
You can also personalize the experience even more by using an image recognition API with multilingual support. Let’s say that some of your customers speak more than one European language as their first language.
Through this feature, you can attach product descriptions and relevant metadata in both languages. Users can choose a language they prefer, creating a more personal and customized shopping experience.
4. It Puts You In An Advantageous Position
As one of the first companies that have developed a multilingual website, by applying these multilingual digital marketing services strategies, you’ll gain the upper hand over your competitors.
It will also be easier for you to get a bigger share market away from home.
5. It Can Increase Your Online Sales
A company’s sales are an essential factor company considers when making decisions. Creating a multilingual site is the best method that you can accomplish it.
Every new language added to your site can also enhance your sales. You can achieve this massive increase with very little investment.
Developing a multilingual site can help you increase your sales and essential for various business experiences. Customers are more likely to purchase from a website if it’s in their language.
6. It Builds Consumer Trust
People are more comfortable purchasing from a site that’s in their own language. They’ll gain more trust in your website, and they’ll feel better with the products and services that you offer them. They’ll also more comfortable going through the check-out if there is one.
Creating a multilingual site will let your customers know that you went the extra mile in providing them a website that provides them with the best experience possible. Over time, their trust and confidence will grow because your site is credible, offers reliability, and excellent customer service.
7. It Gives A Customer-Centric Impression
A multilingual site will give your prospects the impression that you’re thinking about them. Making that little effort goes a long way because it means that you cared and thought about them enough to develop a site in their own language.
If your customers feel that you care about them in the world of business, they would likely want to buy from you.
8. It Improves Your Site Traffic
An excellent site with multilingual SEO will allow different users from all around the world to visit your website.
A multilingual site will help increase your traffic. To support this, Neil Patelenhanced his site’s traffic to 47% when he translated its content into 82 different languages.
Moreover, he said that the impression of these search queries was enhanced for more substantial growth. If you get more people to visit your site, this leads to more prospective sales in the long run.
9. It Establishes Brand Awareness
A multilingual site would mean more people coming into your website, and therefore, increasing brand awareness.
Doing so will help attract your prospects, who will then associate your brand with particular products and services. Over time, this will help you stand out from the rest of the pack. Many people love familiarity, and knowing your brand better will help bring in more repeat customers.
A site that features multiple languages will also make your brand more credible. If you localize your website, your prospects will surely appreciate the gesture and earn their trust.
Final Thoughts
A multilingual site will put you in an advantageous position in the long run. Over time, you’ll be able to reap these rewards as your business scales in the future.
More and more internet users will prefer to speak in their native tongue rather than English as the years go by. Ensuring that you provide users with a great experience in your site places you ahead of the pack, and even positions you to be a leader in your niche.
