Did you know that 72% of digital marketers say that high-quality content is the most efficient part of an SEO strategy? SEO is important because it increases your ranking when someone searches specific keywords on Google.
If you’re a small business and new to digital marketing, we have the solution for you. Keep reading and we will guide you through where to start with digital marketing, Chicago.
1. Establish A Digital Strategy
Before you implement anything or outsource your digital marketing, you need to develop a strategy. Even if it’s as simple as that you want to work on your website’s content quality and improve SEO, it’s a great place to start.
Once you establish a strategy, you can start planning how you will move it forward, whether it’s hiring an outside company or a new team. Small business SEO may not require a full marketing team, and there are other options you can look at.
Next, you need to create a budget. You can estimate how much it will cost to outsource vs. hiring a team. Then you can figure out how much money you have to spend on your digital marketing strategy.
You can use this free budget calculator to put in some information about your goals and they’ll break down a plan and pricing for you.
3. Research Your Options
You should thoroughly research the different ways you can improve your online presence and pick the ones that are most important to your company. Then you can research the companies that can help you.
For example, if you want to raise your spot when people search “beauty, skincare, wellness, natural makeup” on Google, you need to focus on your website content and blogs.
If you want to improve creating interactions with potential customers, you need to work on being responsive on social media and create a forum where people can have a conversation or answer questions about your product.
Another part of your research should be what companies can help you meet your needs. Is there a one-stop-shop or do you want to hire experts in the specific part of marketing where you need the most help?
4. Digital Marketing, Chicago
If you’re looking for quality content for your new website, we have a great place to go. You can turn to our recommended SEO services Chicago.
The HOTH is the #1 rated Chicago SEO company that works to help local businesses grow. We are here to help grow your business and sales using quality content with our expert SEO services.
Start Your Digital Strategy
Now that you know where to start with your strategy in digital marketing, Chicago you can start planning your budget and doing your research.
Pick out what parts of marketing you want your company to focus on and then do your research on who can help you achieve the goals your company wants to meet.
Start writing out your digital strategy or read all about a full-service digital marketing agency and consult them with questions.