Author name: Gurleen Kaur

Amazon Listing Optimization
Amazon SEO, SEO

Amazon Listing Optimization 2024: A Complete Beginner’s Guide

Amazon product listing optimization can assist in garnering the limelight for your products which eventually increases sales. Furthermore, it amps up the chances that your products are seen everywhere on search engines to buyers when they search. It is also important to know that Amazon algorithms are different from that of search engines. This means Amazon listing optimization and ranking parameters differ from those of Google. But what exactly are they? This article unveils all the crucial aspects that you must consider while optimizing your product listings for Amazon. So make sure to read it until the end. What Is Amazon Listing Optimization? Amazon listing optimization refers to the process to upgrade product pages to bring improvements in the click-through rate, search visibility, and conversion rate. Each of these activities thus generates higher numbers of sales. How Exactly To Do Amazon Listing Optimization? Making your products rank higher on Amazon isn’t a walk in the park. The below-listed 11 practices can help you boost your product listing rank on the world’s #1 E-commerce platform: 1. Keyword Is The Key Keywords have a crucial role to play, whether we talk of general search engine optimization or Amazon product listing optimization. Picking the right keywords becomes the very first thing to do, as Amazon’s Algorithms won’t get your product listing rank if it doesn’t come across the imperative keywords. It’s worth mentioning here that long tail keywords tend to have higher chances of attracting an interested buyer and thus increase conversion rate. While going for keyword integration in your product copy for Amazon, only pick those keywords that buyers think of while searching for a particular product. Incorporate such keywords into the overall product page content, including (page title, product title, and product description) diligently so as to make your audience come across it naturally. We’ll talk about it in more detail further in this article. There are certain keyword research tools that specifically focus on collecting and providing insights on e-commerce-related or Amazon-Specific Keywords, such as Sonar. To pick out the relevant keywords keep the buyers’ intent in mind; for instance, a prospective buyer might want a product with some specifications and use such terms or keywords to locate a good suggestion. Also, take cues from the Amazon Autofill, which shows related keywords when you type in a search term in the search bar. Or else, invest in Amazon SEO services with a credible agency that could work out this for you. 2. Don’t Forget Backend Search Terms Overlooking backend search terms would be such a frightful mistake. In general, when a buyer enters a product’s name/search term in Amazon’s Search Box, oftentimes, they don’t enter the proper keyword or might enter misspelled words. Now since it won’t be very professional of a seller to integrate such terms with their product title or description, including them as backend search terms is the optimum choice as they would be invisibly placed on the product page. Also, this is an effective way to add related keywords to your product listing since you can’t stuff them into the listing. 3. An Appealing Product Description When buyers click on a product page, they must get all the relevant information. For instance, if it’s a laptop cooling pad that a buyer is looking for, the number of fans, height/angle adjustability, warranty, instructions, dimensions, color, and weight must be mentioned in the product description.     If it seems like a painstaking task to come up with an exquisite copy for your products, you can go for Amazon listing optimization services from a digital marketing agency wherein you’ll get professional handling of everything from account set-up to copywriting to SEO for Amazon. 4. Well-Optimized Product Title You must have searched for one or another product on Amazon or any other e-commerce platform. What did you use to type in the search box? You need to answer this question to assess a perfect title for your customers, and you’ll be able to create a product title that is optimized enough to catch the prospective buyer’s attention. A well-optimized product title is one that has a primary keyword integrated into it, with product specification (brand name, color, material) with a tint of creative insight. Not too long or too short, just precise and, of course, catchy. One noteworthy thing here is that while incorporating keywords in a search term or product title, maintain a well-thought-out structure. For instance, a prospective buyer will more likely search for ‘Designer Study Table For Adults’ rather than ‘Office Study Table Designer.’ Such small details can highly affect your product’s ranking. While creating a crisp title for your listing, it must be noted that it must get a wrap within around 60 characters. 5. Assign Adequate Product Category The Amazon Ranking of a product is directly correlated to its categorization. And not just the Primary Category but Sub-Category is also of utmost significance. Product categorization helps in distinguishing the products based on preferences. That’s why optimum categories and sub-categories must be allotted to them.  Any experienced Amazon seller will tell you that Amazon actually allots ranking (also regarded as Best Sellers Rank/BSR or Amazon Sales Rank) based on sub-categories. For instance, ‘Shoes’ is the Primary Category, whereas ‘Sports & Outdoor Shoes’ is the Sub-Category. Amazon also provides products with Search Filters so that buyers and sellers can categorize the search and product listing, respectively.  Carrying on with the example mentioned earlier of laptop cooling pads, a buyer might be looking for a particular brand, for instance, Zebronics, Cosmic Byte; or they might want it in a particular price bracket (low to high and vice-versa); or they need the one with 2 fans or 5 fans. 6. Convey Through Images It’s not at all a matter of argument that images are a crucial part of Amazon Product Listing. After all, the only way that a buyer will come across a product before actually buying it from an e-commerce platform is via looking at its

How Long Should A Blog Post Be
Blogging, Content, SEO

How Long Should A Blog Post Be For SEO (2024): Complete Guide

Blog posts are one of the most effective ways to attract and engage audiences including prospects. Apart from keyword research and creativity, it demands one more thing- “word length.” Talking of word length, one of the most asked questions while preparing blog posts is- “how long should a blog post be?”. If you too are grappling with this question, this post will clear all your doubts. The ideal length of a blog post is not something that can be answered with a digit just like that. Although long-form blogs have a higher chance to rank, there isn’t any thumb rule for this. In short, how long a blog post should be for SEO depends on several factors including your target audience, search intent, and content relevancy. In this post, we’ll decode what exactly should be the length of your blog post, what factors impact it and how. How Long Should A Blog Post Be: Decoded As per HubSpot’s recent publication, the average ideal length of a blog content that ranks on the first page of Google is 2100 words.  However, it depends. On what? On a lot of things that we’re about to discuss in this blog. In general, writing long-form blogs can fetch higher rankings and traffic. So one must curate around 1500-2000 words of blog content for search engines and readers. However, this figure is not for all the blog topics, keywords, and niches. A plethora of factors are there that are crucial to determining how long a blog post should be. While writing online content, especially blogs, and articles, people usually follow the “short span attention” myth, according to which, people don’t prefer reading long-form content, and are interested in only short and crisp information pieces. However, this is not always the case. Readers not only spend time reading but also engage with posts that provide them with the information they are looking for. What Should Be The Length Of An Effective Blog Post? The workarounds of digital marketing and insights from data collected from past years can help you a lot in determining the exact length of a blog. But wait…..cutting the chase for you, this blog provides you the summary of key findings: 300-400 words: Blogs of this length are usually seen on online conversation or discussion platforms. However, this word count is not considered appropriate from the SEO point of view. 600-800 words: This is an average standard length for optimized blog posts for sharing information, product descriptions, tips, etc. Rather than being educational or in-depth, these posts are curated to share pintsized content to engage with the audience. 1300-2500: This window of word count is primarily used for “what is…..” or “how to…..” blogs. These blog posts allow enough room to target multiple keywords, cover in-depth details on a topic, provide interlinking, engage readers to spend more time on the site and boost other SEO parameters. 2700 and above: Such a word count suits blogs with listicles, tables, or data insights on a particular topic. This allows making the content worth the value for readers and interested audiences. In addition, such a length can also improve the rankings of your blog if optimized with the right keywords. Key Elements Search Engines Look For In A Blog Search engines like Google have always been keen to deliver users the content pieces that answers to their search queries and is of value to them. In other words, more than the word count, Google is concerned about the following key aspects of content:     Does your content meet the search intent? What value does the content provide to the readers? Does your content provide original information, research, or insights? Is your content free from any spelling or stylistic issues? Does your audience feel like they need to search again for the information after reading your content? Apart from these, many other questions and aspects are there, but as far as the length of the content is concerned, content relevancy and accuracy are the key factors. Let’s discuss the factors connected with the length of a blog post. How To Analyze The Ideal Blog Post Length For SEO? Some blogs are as long as 1000 words, 2000 words, 3000 words, or 4000 words; but how to analyze the exact ideal length? To answer this, you need to know the return you’re getting. This is to say, what are you expecting from your lengthy blog, or for what purpose do you want to use long-form blog content. There can be many possible answers to this: Improved Traffic More Social Shares Increase in user time Leads via CTAs Organic Rankings Analyzing your goals can help you a lot in deciding how long should a blog post be for SEO. Moreover, you can also pick top-ranking competitors, calculate the average blog post length they are using, and decide your blog’s word count accordingly. This will give you an idea about what should be the minimum length of your blog post should be. For instance, here is the word count of top-ranking blogs on the keyword: “how much instagram pay for 1000 followers in india.”     The screenshot above clearly highlights that if you want to rank on the first page of Google, your blog post should at least be (—–) words. Again, content relevancy and quality are a lot more important facets in this regard. This all comes down to 2 key factors that are influence how long should a blog post be: 1) Target Audience Defining the target audience is a key factor that determines a blog’s word count. For instance, if you’re writing for researchers or experts who already have the idea and understanding of the basic topic but need detailed knowledge of a particular language. In such a case any detailed mention of the introductory topics should be avoided.  But in case your blog is directed towards beginners who need to know everything from details, mentioning baseline topics becomes inevitable. This is how assessing

Amazon Advertising Cost
Branding, Digital Marketing, Online Business, Paid Search Marketing, PPC

Amazon Advertising Cost 2024: Know How Much You Should Spend

In the realm of e-commerce platforms, Amazon has helped a large number of companies and businesses to approach millions of customers easily. Amazon advertising creates awareness of the launch of a product and drives conversions. In this context, we will dive deep into Amazon advertising cost, its types, and benefits. Advertisers willing to achieve higher visibility for their Amazon products will pay for the respective positions by placing bids on keywords, which leads to high visibility in the SERPs of Amazon. Furthermore, the advertiser has to pay whenever a shopper views or clicks on his/her advertisement. What Is Amazon Advertising? Amazon advertisements work in the same way as the functions performed by Google search. This means, whenever you type a keyword in the search box of Amazon, it shows a few of the results related to sponsored posts, which are Amazon ads. This is how Amazon ads assist businesses reach out to their potential clients and highlight their products. Why Go For Amazon Advertising? Over 60% of the sellers rake in profits within a year of bringing their business on Amazon. Till date, the platform has over 2 Million Seller Accounts, wherein the majority are small and medium business enterprises, and over 290 Million Active User Accounts. Over 65% of the purchasers explore products from new brands on Amazon. In 2021, Amazon Launchpad disbursed $240,000 as grants for Small and Medium Businesses. The platform helps garner a wider audience base for your brand or niche on a global level as it liberates the sellers to sell in over 150 countries. More than 15% of businesses seek Amazon SEO Services to upturn their business growth. What Is The Average CPC That Amazon Advertisers Spend In 2024? The average CPC that an Amazon seller spends on advertising is $0.91, at present. However, this amount is highly variable due to various factors that impact CPC. One such key factor is the type of Amazon ads, so let’s begin with that. Types of Amazon Ads Amazon advertisements can be divided into 3 categories that are as follows: 1. Sponsored Product Ads  Sponsored Product ads let you approach shoppers with relevant searched terms while they research the products they want to buy. You’ll see a tag of “Sponsored” against such ads while searching for a product on this platform.     These ads work on the PPC (pay-per-click) model, which generates costs when a person clicks on your product ad. Sponsored ads thus allow businesses to control their campaign budget more systematically. Where Do Sponsored Ads Get Placed? Amazon displays its sponsored product ads on both desktop and mobile devices in different locations- On the top of search results or alongside them In between the organic search results/product pages Based on the positions of Sponsored Product Ads in Amazon search results, businesses can improve their product conversion rate. These results also encourage shoppers during the later phases of the buying funnel to purchase the products. 2. Sponsored Brands Ads With the help of Sponsored Brands Ads, sellers get a chance to drive both sales and brand awareness. These ads are only open to sellers who have registered themselves under the Amazon Brand Registry programme. These ads feature many new products from a brand at the same time. Your ad will display above the search results to enhance your exposure in front of the shoppers. These ads target keywords that imply a buyer is searching for different products in a category or a specific brand.     In addition, sponsored brand ads let you create custom landing pages to display your products and their respective features and benefits. These include the display of products with image galleries and videos and are segregated with a tag of “Sponsored.” Where Do Sponsored Ads Get Placed? Amazon displays its sponsored brands on both desktop and mobile devices in the following locations- On the top of the search results In search results 3. Sponsored Display Ads Sponsored Display Ads focus on targeting audiences based on their search interests. These ads are displayed to the audience based on their Amazon browsing history. Such ads improve the chances of conversions and provide valuable exposure.     In addition, these ads also target audiences outside the Amazon app and make you reach potential buyers through third-party platforms. Where Do Sponsored Ads Get Placed? Amazon places Sponsored Display Ads in the mentioned locations- Pages of Amazon customer reviews Pages related to product details  Merchandise based emails Amazon Demand Side Platform (DSP) Third-party platforms supported by Amazon What Should Be Ideal Daily Amazon Advertising Budget? To begin with, you can start targeting the audience with Sponsored Products Ads since they are open to all the sellers. You can start by investing $0.5 per click at the time of bidding. This implies if you receive 10 clicks on an ad, you’ll be charged $5 for 10 clicks. However, if you want to invest more, your ad placement can improve. It all depends on how competitive the niche and keyword are, who is your target audience and what ad objective you need to attain. Two metrics that are highly used for assessing Amazon Advertising budget are: Advertising Cost of Sales (ACOS): It is a key metric used to measure the CPC for an ad campaign. A seller must try to bring down its ACOS so that his profits can be increased. For this, one can evaluate the shortcomings in a failed campaign and work on them. If you’re just beginning with Amazon ads, you can evaluate case studies of such instances. Return on Ad Spend (RAOS): It helps in determining the return on the amount invested in an ad campaign. RAOS is represented in an index number, whereas ACOS is represented in percentage form.      There isn’t any definite value that can be declared as an ideal ROAS or ACOS. It is dependable on the industry competition, campaign frequency, target audience, duration of campaign, organization size, etc. This is to say that the bidding amount

Google Most Searched Terms
Blogging, Content, content writing services, Google Rank, Keyword, Search Marketing

300+ Google Most Searched Terms 2024 Complete List

Selecting the right keywords is imperative to drive traffic and conversions. However, this isn’t a cakewalk. Nevertheless, with the list of Google most searched terms, you can formulate content ideas and topics for your target audience. Over 90 percent of the global population uses Google, and a major proportion of users comes from the United States. In addition, Google processes 99,000 searches in a single second, which means 8.5 billion searches in a day. This is enough to highlight why it is the most loved platform for search engine marketing. So ready to explore the list of top searched terms on Google? Let’s begin….. 100+ Top Google Most Searched Terms Here are 103 trending searches on Google: S. No. Search Terms Search Volume: India Search Volume: US Global Search Volume 1 amazon 37200000 124000000 414000000 2 amazon prime 2240000 24900000 45500000 3 calculator 6120000 16600000 45500000 4 costco 60500 20400000 30400000 5 ebay 301000 24900000 68000000 6 facebook 68000000 124000000 755000000 7 fox news 40500 30400000 37200000 8 gmail 24900000 55600000 338000000 9 google 45500000 68000000 414000000 10 google docs 1000000 13600000 30400000 11 google maps 5000000 24900000 151000000 12 google translate 37200000 37200000 338000000 13 home depot 40500 37200000 45500000 14 instagram 124000000 24900000 414000000 15 nba 1500000 24900000 83100000 16 news 6120000 20400000 55600000 17 nfl 165000 30400000 45500000 18 traductor 27100 37200000 277000000 19 translate 45500000 37200000 506000000 20 usps tracking 90500 16600000 16600000 21 walmart 201000 55600000 68000000 22 weather 124000000 101000000 414000000 23 wordle 2740000 55600000 124000000 24 yahoo 1500000 37200000 124000000 25 yahoo mail 7480000 37200000 101000000 26 youtube 124000000 151000000 1120000000 27 airbnb 823000 9140000 45500000 28 aol 22200 4090000 7480000 29 best bay 110000 16600000 20400000 30 canva 6120000 9140000 101000000 31 cnn 450000 24900000 37200000 32 craigslist 27100 11100000 13600000 33 discord 1500000 6120000 30400000 34 dominos 1220000 11100000 20400000 35 english to spanish 368000 11100000 16600000 36 espn 165000 24900000 30400000 37 etsy 450000 11100000 20400000 38 google classroom 823000 6120000 20400000 39 google flights 1000000 16600000 37200000 40 hotmail 550000 9140000 151000000 41 indeed 1220000 16600000 45500000 42 linkedin 7480000 11100000 55600000 43 lowes 27100 16600000 16600000 44 msn 246000 11100000 24900000 45 netflix 6120000 13600000 101000000 46 nfl scores 18100 20400000 24900000 47 omegle 16600000 7480000 55600000 48 onlyfans 550000 16600000 45500000 49 pinterest 9140000 9140000 83100000 50 restaurant near me 9140000 55600000 101000000 51 roblox 1000000 9140000 101000000 52 shein 135000 13600000 55600000 53 spotify 1830000 7480000 45500000 54 target 110000 37200000 37200000 55 twitch 301000 5000000 37200000 56 walgreens 14800 16600000 16600000 57 weather today 20400000 5000000 37200000 58 wells fargo 110000 13600000 13600000 59 worldcup 13600000 823000 16600000 60 zillow 40500 16600000 20400000 61 10th results 2024 246000 50 246000 62 aol mail 22200 9140000 13600000 63 bank of america 74000 11100000 11100000 64 bbc news 368000 2240000 68000000 65 bing 1830000 6120000 16600000 66 chatgpt 45500000 24900000 226000000 67 e devlet 880 33100 45500000 68 facebook marketplace 49500 11100000 16600000 69 gg dich 320 33100 4090000 70 hava durumu 74000 40500 55600000 71 hotels 9140000 45500000 124000000 72 hulu 74000 6120000 7480000 73 ibomma 101000000 550000 101000000 74 ikea 823000 6120000 45500000 75 kahoot 301000 4090000 30400000 76 kelly blue book 140 450000 450000 77 kohls 18100 11100000 11100000 78 livescore 165000 450000 55600000 79 mlb 60500 9140000 20400000 80 nifty 3350000 74000 4090000 81 onet 4400 135000 30400000 82 online games 2240000 368000 4090000 83 paypal 450000 6120000 24900000 84 pogoda 6600 49500 30400000 85 premier league 5000000 7480000 83100000 86 radio shack 2900 135000 450000 87 seznam 3600 60500 30400000 88 shreyas iyer 1220000 22200 1500000 89 spanish to english 550000 9140000 90 staples 33100 4090000 6120000 91 starbucks 823000 20400000 37200000 92 sunil narine 301000 5400 368000 93 taco bell 110000 9140000 11100000 94 uol 4400 246000 30400000 95 weather tomorrow 30400000 30400000 124000000 96 west indies vs south africa 49500 590 74000 97 what is the temperature 14800 110000 165000 98 whatsapp 24900000 2240000 151000000 99 xo so mien nam 30 4400 1500000 100 zoom 823000 3350000 16600000 101 переводчик 49500 1000000 101000000 102 погода 27100 246000 124000000 103 الطقس 135000 135000 45500000 Most Searched News On Google S. No. Search Terms Global Search Volume 1 titanic submarine 1830000 2 hurricane hilary 1220000 3 hurricane lee 1000000 4 hurricane idalia 1000000 5 manipur news 450000 6 share market today 368000 7 prashant kishor 201000 8 israel vs gaza 22200 9 cyclone remal 210 Top Searched Artists/Person On Google S. No. Search Terms Global Search Volume 1 taylor swift 24900000 2 messi 13600000 3 matthew perry 11100000 4 travis kelece 7480000 5 sydney sweeney 7480000 6 ronaldo 7480000 7 selena gomez 6120000 8 jennifer lawrence 6120000 9 elon musk 6120000 10 lebron james 5000000 11 jenne ortega 5000000 12 djokovic 5000000 13 bruce willis 5000000 14 ariana grande 5000000 15 rihanna 4090000 16 jennifer aniston 4090000 17 ice spice 4090000 18 britnney spears 4090000 19 beyonce 4090000 20 jamie foxx 3350000 21 drake 3350000 22 andrew tate 3350000 23 pedro pascal 2740000 24 napoleon 2740000 25 matt rife 2740000 26 gypsy rose 2740000 27 dolly parton 2240000 28 cher 2240000 29 usher 1830000 30 narendra modi 1830000 31 aaron rodgers 1830000 32 kiara advani 1220000 33 satish kaushik 135000 Top Searched Games On Google S. No. Search Terms Global Search Volume 1 roblox 101000000 2 connections 16600000 3 subway surfers 4090000 4 tetris 4090000 5 among us 3350000 6 starfield 3350000 7 the last of us 3350000 8 hogwarts legacy 1830000 9 battlegrounds mobile india 823000 10 suika game 823000 11 diablo iv 673000 12 atomic hearts 368000 13 candy crush saga 368000 14 sons of the forest 368000 15 royal match 165000 16 township 165000 17 wordscapes 165000 18 dice dreams 33100 19 my perfect hotel 27100 20 last war survival game 12100 21 we are warriors 9900 22 wood nuts & bolts puzzle 720 Most Searched Movies/TV Shows On Google S. No. Search Terms Global Search Volume 1

How To Start A Broadcast Channel On Instagram 2024 : Know Here
Branding, Content Marketing, Instagram, SMO, Social Media Marketing

How To Start A Broadcast Channel On Instagram 2024:Know Here

Meta has been quite expeditious in providing enhanced ways for creators to engage with their audience. One such feature is the broadcast channel on Instagram which has been exquisitely fostering the bond between creators and their audiences. If you also want to leverage this feature, read this article as we uncover how to start a broadcast channel on Instagram. Besides streamlining the interaction, IG broadcast channels are also great for strengthening relations with collaborators. In addition, it saves you from shifting between masses of DMs that seem like clutter. So learning how to create a broadcast channel on Instagram becomes inevitable. Furthermore, you’ll get to know a handful of tips for maximizing your reach and exposure with this feature. What Is A Broadcast Channel On Instagram? Have you joined any broadcast channel on WhatsApp? If yes, then understanding what an IG broadcast channel is easier than you think.  Broadcast Channel On Instagram Launched On: 16th February 2023 Available In: Rollout started to (since June 2023) Purpose: Creators can send messages and share updates in their broadcast channel that can be seen by anyone despite the creator account being private. Interaction Medium/Format: Creators can send texts, images, gifs, polls, videos and voice notes. The audience can only react to the message by choosing an emoji or voting in polls. Eligibility: Only Creators with more than 10,000 followers are eligible to start a broadcast channel on Instagram. Broadcast channels on Instagram are a unique sort of messaging feature that enables creators to interact with their audience. Creators can send texts, videos, gifs, polls, voice notes, and images to which their audience can react (only react). This makes it easier to avoid chaos as with DMs. The best part is, that you are free to invite other creators to your channel to foster collaborations and engage your audience. How To Start A Broadcast Channel On Instagram? To begin with, you must have an Instagram creator account because this feature is only for them. So if you’ve a personal or professional Instagram Account, first convert it into a Creator account. Convert Personal Account to Creator Account: Menu > Settings and Privacy > Switch To Professional > Creator. Convert Professional Account to Creator Account: Menu > Settings and Privacy > Professional Tools & Controls > Change Account Type > Creator. Once done, you can proceed to create a broadcast channel following the below-stated steps: On your Instagram homepage, tap on the DMs icon or Messenger icon.  Then, you’ll find a pen and paper icon on the top-right corner, tap on it. Now hit the Create Broadcast Channel option. Then you need to provide a name for your channel. In addition, you can: select the audience for your channel,  choose in what way to display your channel on your profile, select a date to end your channel. Once done, tap on the Create Broadcast Channel option displayed at the bottom. That’s how you can create an IG broadcast channel of your own and start engaging with your community. As soon as you share the very first message on your IG broadcast channel, your followers will get a notification about the same. Alternatively, you can self-promote your channel by sharing an invite link or uploading a Story of the message by simply tapping and holding it. Benefits Of Using An Instagram Broadcast Channel IG Broadcast Channel has led to a revolutionary change in the way creators engage with their community.     Here are some reasons how it can elevate a Creator’s presence on the platform: (a) Better Interaction: Broadcast channels are amusing to hold direct conversations. The best part about managing them is that creators can segregate their audience based on different purposes. Moreover, managing notifications becomes quite easy with features like mute. (b) Monetize Your Channel: Instagram confirms that creators with subscriptions can make their exclusive content available to limited audiences (subscribers). This gives creators an added advantage to foster their relationship with their loyal community and engage in a more engrossing manner. (c) Boost Engagement: Sharing live updates and other information becomes more convenient with IG broadcast channels. It not only saves the creator’s time by garnering and analyzing the audience’s reactions at a single spot but also boosts engagement. With multiple broadcast channels, you can manage segregate interaction as per the likability of different audience segments. (d) Share Branded Content: IG broadcast channels are a splendid way to share branded content and see how your audience engages with them. In addition, creators must not forget to use paid partnership tools and label the message for the same. Policy adherence is another factor that must be taken care of for branded content. (e) Form Collaborations: IG provides ample opportunities for creators to collaborate with influencers. With a broadcast channel on Instagram, creators can extend their reach by inviting a collaborator to their channel. It allows leveraging a new audience base and expanding the reach.  Simply tap on your channel name > People and tap on Add next to Collaborators and choose who you want to add. Finally, tap on Invite to share the link. Meta also states that new control features are being explored, for instance, collaborators can send messages, and manage members and content in a broadcast channel. So stay posted as they roll out new features and harness them to their full potential. Tips To Utilize Instagram Broadcast Channel To Increase Reach  Here are some tips that can help you boost your reach with Instagram Broadcast Channel: Be consistent in sharing updates and making announcements. Leverage different content formats including texts, images, videos, and polls. Provide engaging content that keeps your audience engaged with your channel. Promote your broadcast channel in Instagram Story and Profile to drive increased traffic. Ensure using relevant and suitable hashtags to make your channel discoverable. Frequently Asked Questions (FAQs) 1. How To Make An Instagram Broadcast Channel On Desktop? Instagram broadcast channel is only available to operate on Android and iPhone users, not on desktop versions.

Google Local Guide Program: Everything You Need To Know
Google My Business, Google Rank, Local Seo, Online, Online Reputation Management

Google Local Guide Program: Everything You Need To Know

We all have been using Google Maps but not everyone is aware of the Google Local Guides Program. It is a one-of-a-kind opportunity for people who wish to share their experiences and insights about the places they’ve been to. No matter whether you’re a travel enthusiast or a food blogger, the Local Guides program is a pretty cool way to earn incentives against reviews, photos, and updates on places. This program works like a game wherein you can provide feedback about a place, earn points, and get promoted to a higher level. It helps established businesses/outlets get a chance to come across as a worth trying/visiting place. If you also want to join this program, this article is for you as it covers all the necessary whats and hows. As a local guide for one of the most powerful global search engines, you get various chances to earn redeemable points for your reviews and feedback. So without any further ado, let’s talk about it in detail. What Is Google Local Guide Program? Google launched its Local Guides program to encourage people to provide feedback about the places they have visited. It is a community-driven program that crowdsources local data with the help of technology to improve location insights. The program allows people to contribute by submitting opinions, reviews, photos, and places anywhere in the world. Yes, you read that right! Since it is called the Local Guides program, it doesn’t mean you can only provide feedback for local or nearby places. You are free to submit reviews on national and international places as well. Who Is Eligible For the Google Local Guide Program? Like every other Google program, you’ll also need to follow the eligibility criteria for the Local Guides program as well: ELIGIBILITY CRITERIA FOR LOCAL GUIDES PROGRAM 1. Anyone who has a Google Account. 2. If you fulfill minimum age requirements of your home country. 3. Lastly, you must sign up for Google Local Guides program. That’s it. If you fulfill these three conditions, you’re good to go for the Google Local Guides Program. However, you’re not allowed to participate in this program if: You use a Google Workspace Account. You use a Google Workspace for Education account and are under 18 years of age. NOTE: Refer to this link for age requirement conditions. For countries not listed in the list, the minimum age requirement of 13 years has to be met. Google also states, “If you offer services for hire (such as marketing yourself as a Street View trusted provider), you are not allowed to bundle such services with your Local Guide membership.” So ensure you don’t violate any Google Guide conditions. Google Local Guide Benefits Here are a few reasons why you must consider becoming a Local Guide for Google: Establish Yourself As A Trusted Reviewer: The Local Guides program is a great way to establish yourself as a trusted review provider or guide on Google. You can provide reviews, add photos, and missing information about any place you’ve visited. Earn Perks and Badges: One of the key benefits of signing up for the Local Guides program is that you’ll receive redeemable points that can be redeemed against gamification benefits and perks. These perks might include NY Times online game subscriptions. Furthermore, you get to add badges to your profile for every contribution that boosts your reputation as a local guide. Get Early Access To Google Products & Features: Another key feature of becoming a local guide for Google’s community lies in early access to Google products and features offered by the world’s #1 search engine.  Receive Google Goodies:  You can also receive goodies like a Local Guides t-shirt and much more when you sign up for this program. Attend & Host Meetups: As a part of the Google Guide community, you’ll get the chance to attend and host meetups. To receive notifications regarding meetups, you must enable your email preferences for the same in Local Guides Settings and save the changes. How To Sign Up For Google Local Guides Program? Step-by-step procedure: 1. Sign into your Google account. 2. Go to Google local guide program signup page or visit this link- https://www.google.com/localguides/signup.     3. Enter and select the name of your city based on your region. 4. Agree to program rules and check the box right next to it. Furthermore, you can decide whether or not you want to receive updates on your review impact (which you should definitely opt for).     5. Proceed by hitting the ‘Become a Local Guide’ option.   Now you can begin contributing to the Local Guides Connect community with your place insights. Google Local Guides Points System Add Review Ensure reviews are descriptive and highlight the necessary information. Points: 1-10 points per review [additional 10 points for every review that is more than 200 characters].  Rating     Rate places based on your experience and the services/facilities provided there. Points: 1 point per rating Update Photo Add quality images that clearly depict a place’ ambiance and nearby that place. Points: 5 points per photo upload Respond To Q&As Earn points for answering questions from the people around. Points: 3 points per answer Reported Incorrect     Remember that you can’t report an incorrect review simply because you don’t like it. Google runs fact checks to verify the information based on other users’ reviews and company’s GBP. Points: 1 point per reported incorrect The below table shows points that one can earn by performing different tasks on Google Maps. S. NO. ACTIVITY POINTS 1. Photo Tag 3 points per photo 2. Video 7 points per video 3. Caption (in photo update) 10 points per caption 4. Answer 1 point per answer 5. Edit 5 points per edit 6. Place Added 15 points per place added 7. Road Added 15 points per place added 8. Fact Checked 1 point per fact checked Google Local Guide Levels & Badges The Local Guides program has 10 levels in total and the badge

20 Best Wayback Machine Alternatives To Use (2024)
Digital Marketing, News, Online, Online Business

20 Best Wayback Machine Alternatives To Use (2024)

With time, websites upgrade. This creates a need for such a place where one can store previous versions of their website or web pages. Fortunately, Wayback Machine has been there to assist users in submitting websites and accessing 800+ billion archived web pages. But that’s not the only go-to option available, there are several Wayback Machine alternatives you can try for this purpose. In this article, you’ll discover 20 alternatives to Wayback Machine that you can use to: Find lost content and information on your old website, and Compare your competitor’s website development strategy over time.   Not only do these internet archive sites help users save and revisit the previous web pages in the future, but most of these can also treasure the past and important pages of social media sites. So ready to explore the best internet archive tools other than Wayback Machine? Then continue reading. Wayback Machine v/s Internet Archive Today, the Internet Archive is considered one of the best Wayback Machine alternatives. However, Wayback Machine was itself founded by the Internet Archive in the early 2000s. Moreover, the platform began saving archived copies of the World Wide Web after the launch of Wayback Machine, and was launched to provide “universal access to all knowledge.” That’s the only reason you’ll see an option of Wayback Machine on the top when you visit the Internet Archive site. Best Wayback Machine Alternatives No doubt Wayback Machine is the most popular and trusted tool when it comes to keeping a tab on previously hosted web pages or websites. However, it has certain limitations that make people willing to switch to other alternatives. Here are 20 tools that serve the same purpose as Wayback Machine: 1. Archive.today (aka Archive.is) This is one of the best alternatives to Wayback Machine and allows saving web pages and retrieving them later. In addition, it keeps the archived pages unalterable and safe from malware attacks. You can also download its Chrome extension or use it with an Android device.     Features: Free to use. Facilitates snapshots of a website for future needs. Easy-to-use interface. Works with Google and Yandex. Saves both screenshots and snapshots from the host website. 2. iTools This is a programmable search engine that allows users to do more than just capture snapshots. It allows searching for various website SEO metrics including Alexa Rank, traffic, related sites, etc. It also allows performing internet searches with several search platforms.     Features: Free to use. Works as a website analyzer. Acts as a digital repository for websites. Facilitates web searches on different search engines (including media search engines), dictionary searches, financial trends, etc. 3. Visualping Visualping is another cool alternative if you are in search of a digital archive library other than Wayback Machine. This not only provides an archive facility but also keeps track of changes in a web page. All you need to do is enter the website URL, select the type of content you want to monitor, and how frequently you want to evaluate for changes. Then you’ll get notified on the provided email address every time there will be a change in the selected area or part of the website.     Features: Free to check 5 pages per day. Monitors changes in website visuals (design, layout, images), text (content, keywords, inventory updates), and elements (CTA widgets, codes, interactive features). Allows monitoring of password-protected pages. Customized page monitoring solutions are available. 4. PageFreezer PageFreezer is another archive alternative to ensure you don’t lose the grasp on your defunct web pages. It also allows the archiving of social media content and conversations with a proper automated collection and review system in place. Serving a wide range of industries, this tool makes web page comparison free of hefts and is optimum for online reputation management. Besides, it also facilitates digital signature, live browsing, recordkeeping for litigation purposes, and much more.     Features: This is a paid tool. Supports eDiscovery for recordkeeping and review purposes. Facilitates Automated website archiving. Customized quotes are available. Facilitates collection, review, and presentation of data from web and social platforms for litigation purposes. 5. Time Travel- The Memento Project Memento is one of the key Wayback Machine alternatives that provides search results from several online archives including Wayback Machine. This implies that it offers a wide range of databases for locating a web page from the past. You can simply select the Time Travel option from the drop-down box on the home page (or simply visit the link) and look in the repository for the web page. It also comes with a Chrome extension that allows you to check the previous version of a web page by simply entering the date.     Features: Free to utilize. Draws data from various web archives using the Wayback Machine. Allows taking snapshots and generating links to snapshots. Chrome extension available. 6. ChangeTower This one is an equally trusted and well-known alternative to Wayback Machine that provides archive snapshot storage. In addition, no software is required to use. Furthermore, it works on automated technical support for data collection.     Features: Free plan available with limited uses. Monitor real-time website changes. Automated archive data collection system. Tracks hidden URL changes. Customized solutions can be availed. 7. Perma.cc Perma.cc is the optimum solution for researchers who need to maintain detailed citations for scholarly or legal content. The platform is developed and managed by Harvard Law School Library and offers free and paid plans. You can use it to generate a link for an existing URL and utilize it for citations forever. Even if the original source is modified, you’ll have access to the saved version with the Perma-generated link.     Features: Organizations need to invest in plans based on link numbers. Paid plans start from $10 a month. Perma-generated links are free to be integrated into your content. Powerful assistance tool for journalists, scholars, legal attorneys, and others. Access to the website screenshot version is available. 8.

How To Use Google Advanced Image Search Tool 2024
Content Marketing, Digital Marketing, Google Rank, Online, Reverse image search

How To Use Google Advanced Image Search Tool 2024

The world’s most used search engine, Google, has a vast library of image results whatever anyone searches for. It’s also quite easy to use this search engine for image searches. However, the Alphabet Inc. subsidiary company always strives to provide its users with the best. This resulted in the creation of the Google Advanced Image Search tool. You can not only run more advanced image searches using this tool but also use it for competitor analysis. It comes with latest features that allow filtering search results per your specifications so that you can find the exact match of your requirement. Google image search when turned advanced made penetrating image search results easier. In this article, we’ll discuss how to use advanced image search by Google and how it can help uplift your graphic marketing strategy. What Is Google Advanced Image Search? Google Advanced Image Search is a specialized tool that facilitates next-level image search and analysis without having to scroll through hundreds and thousands of images. It comes with several distinct filters that provide image results suiting your needs. How To Use Google Advanced Image Search? Using Google Advanced Image Search is not a biting a bullet kind of task. Just follow the below-listed steps: (i) Open a new tab in Google. (ii) Then enter any search term of your choice for which you want to discover images. Let’s say, “handbags.” Press enter to run the search query and click on the Images tab. (iii) Once you see the image results window, click on Tools on the right-hand side after More.     (iv) Then select Advanced Search. You’ll see the new dashboard for advanced image search. Now you can utilize the features of this tool to find the image with the specifications you’re looking for. Let’s see how: 1) Find Images With  This is the very first feature of the advanced Google image search tool which allows running image searches based on: All These Words: You’ll see the search query you entered while performing the Google search initially. You can change it and use other relevant search terms here. This Exact Word Or Phrase: Enter the description of the image you’re looking for. For example: “handbags for college students.”     Any Of These Words: This is ideal to use when you want to search images using a broad search term. It is mandatory to use “OR” between all the search terms in this box. For example: “handbags OR for OR college OR students.”  None Of These Words: This field requires you to specify what you don’t want in your search results. You must use a “minus sign -” before the word, for instance, “-backpack” 2) Then Narrow Your Results In the next section, you’ll be allowed to narrow down your search results for: Image Size: From the drop-down box, select the image pixel size that you need. You have the option to select a medium, large, or icon-sized image. In addition, if you have a specific size in mind, you can find that here.     Aspect Ratio: You can select the image aspect ratio (which is the ratio of image width to its height) as: Tall, Square, Wide, or Panoramic.      Colors In The Image: From here, select the color you want the images in. The options Google Advanced Image Search provides are: (i) any color (ii) full color (iii) black & white (iv) transparent and (v) this color [select from any of the given 12 color choices in the box].     Type Of Image: This lets you decide whether you want the image results in: (i) face (ii) photo (iii) clip art (iv) line drawing and (v) animated.      Region: If you want to target a specific country in your search results, select that country from the drop-down box.     Site Or Domain: Here you can enter the URL of a competitor website (or any website) to see their image search results. File Type: You have 8 different image formats to select from including: (i) PNG (ii) JPG (iii) SVG, etc.     Usage Rights: This filter can help separate image search results that are free to use from the ones that are licensed and chargeable. You can select All, Creative Commons Licenses, or Commercial and other licenses.     After punching in the image requirements, click on Advanced Search to run the search. This was all about the Google Advanced Image Search tool and its features. But how exactly can this help you in competitor analysis? Read further to discover. Google Advanced Image Search Android To use this advanced search tool on your Android device, follow the below-stated simple procedure: On a new tab in Google Chrome, run a search query by typing- “google advanced image search.” Now tap on the link at the top. Or, you can tap on Images, swipe right on the top menu bar, and tap on Search Tools. Now tap on Advanced Search. Either of the ways you follow, will redirect you to the search dashboard with advanced search filters. You can also add its shortcut to your home screen. Simply tap on the three vertical dots on the top-right corner and select Add To Home Screen. Then follow the on-screen instructions.  Use advanced search filters for images as discussed in the aforementioned section above. You can also perform an advanced video search and book search . Using Google Advanced Image Search For Competitor Analysis Using this advanced Google tool for image search for competitor analysis will improve your graphic marketing strategy beyond your imagination. Whether you’re a newbie in online marketing or an established digital marketing agency, this tool will benefit you in competitor research: You can use this tool from Google to understand your competitor’s graphic marketing techniques. For example, by using the site or domain filter altogether with the region filter you can see how your competitor has promoted their products/services within a specific country. If you run an e-commerce store, you can

Blogging, Content Marketing, VIdeo Marketing

Difference Between Blog And Vlog: All You Need To Know

The idea of disparity between blogging and vlogging leaves people quite perplexed. That’s why discussing the difference between blog and vlog is the point of today’s discussion. With so many terms developing with time, anyone can be perplexed. Something similar happens when it comes to the difference between blog and vlog. If you’ve come across the terms- blog and vlog recently, you can understand the former as a written form of online communication with readers and the latter as a verbal form of communication with viewers. These two things have been a trending buzz of this era and have their own ins and outs. Blogging and Vlogging are both as different as day and night. Also, these two are the most optimum and practical ways to earn online money. So if you’re considering generating revenue from a website and/or platforms like YouTube, reading further will surely benefit you. Before we dive into the difference between blog and vlog, it is important to understand these two thoroughly. You must be aware of the disparities in detail. So let’s start with blogs first….. What Is Blog? A typical definition of a blog summarizes in two words- ‘online journal.’ But that was the case in the past as earlier people used blogs to describe their personal beliefs and experiences. Nowadays, blogs are also used as a medium to generate revenue through online published content on a website or a web page. As a matter of fact, blogs are one of the top-most used forms of content marketing. For one thing, what you’re reading right now is nothing but a blog. To get indulged in blogging means you’re repeatedly publishing text-based content (regarded as blog posts) on a website. And, so, you become a blogger. By the way, how many blogs have you read by now? Exactly, it can’t be recalled, but as of now, over 650 million blogs have been published online. Astounding, isn’t it? Blogging emerged simultaneously with the invention of the World Wide Web (WWW). Otherwise, the Search Engine Results Page (SERP) would be nothing but a blank board. With time, the evolution of blog writing made it a way to earn money. Blogging is primarily done to attract web traffic to the website. Here, web traffic refers to the readers who can turn into potential leads in the case of business and subscribers for a personal blogger. Before we discuss the difference between blog and vlog, let’s look at how blogging can be advantageous. Importance Of Blogging Today over 95% of marketers use blogs to reach their audience. This percentage itself suffices for how blogs can potentially generate profits for businesses. Moreover, here are the key benefits of blogging: Benefits Of Blogging     1. Sell Without Actually Advertising Blogs are a great way of promoting your brand name among your target audience. It is an effective way to generate leads without officially bothering your target audience with unwanted ads every single time. They come to your website for information, and if they like it, they get hooked to it. 2. Drives In Traffic Today people look for various kinds of information online. Be it for home remedies, celebrity life, lifestyle, beauty, search engine optimization, or anything that comes to mind. That’s why the internet is filled with blogs on various topics.  3. Increases ROI Blogging is an earning source for most businesses and individuals these days. You must have seen most websites with a separate blog section. That way, businesses upturn their ROI. Also, when you need to make your website more discoverable among your audience, there is no other better way than blogging. A number of different queries can be covered in blogs. That’s why blogging is an indispensable part of SEO Strategy. Despite the difference between blog and vlog, both generate optimum revenue. 4. Builds Brand Authority Blogging is an imperative medium to boost online presence. It helps in spreading the word about your business and builds thought leadership. Thus, builds a credible reputation among the audience. 5. Improves SEO Strategy To understand it, think about how often you’ve come across the ‘Blog’ section on a website. Ever thought why businesses do so? Firstly, a business website can’t put on everything on its Homepage. Blogs help them in targeting vivid audiences via informational posts. Secondly, blogging increases a site’s Click-Through Rate (CTR). Thus, it plays a crucial role in improving seo strategy. In fact, there is a big difference between blog and vlog here. Blogs can prove beneficial in seo for vlogs. Downsides Of Blogging (i) Takes A Lot Of Time A blog post needs to be curated carefully. It demands R&D and detailed knowledge about the topic being discussed. This does not happen just in a blink of an eye. Moreover, building a loyal audience that is interested in your content and looks forward to it is not as easy as ABC. (ii) Consistency Is The Key When it comes to blogging, sitting back is just out of sorts. You have to be up and above with topics relevant to your niche and serve your audience timely. This requires a whole strategy to manage your blogs from the very beginning till the end. If you publish blogs like once-in-a-blue-moon, then expecting revenues is just not in line. Though there are a plethora of differences between blog and vlog, one has to be consistent in running both. (iii) Tough Competition The competition in blogging is cut-throat. After all, there are over 650 million blogs already out there. Thus, getting the desired rank is not that easy. For that, skillfully optimized content has to be designed. This requires adequate knowledge of SEO and content. Even then, you can’t be certain that your blog will get ranked on the first page of Google or other search engines. Why? Because others are doing that too. So you need to be consistent and keep trying to stand out from the competition, which requires an abundance of patience. Irrespective of the

How To Make Reels On Instagram: Earn Money With Trending Reels
Social Media Marketing

How To Make Reels On Instagram: Earn Money With Trending Reels

Instagram reels videos are swaying netizens’ hearts. No wonder every other person today wants to know how to make reels on Instagram. In fact, reels are the latest trends on this one of the most popular social media apps. Instagram has surpassed the limits of anything with over 2.2 billion community base, and more than half of it is crazy after reels. Instagram reels are a way to earn revenues and engage audiences for many social media influencers and businesses. You can be the next person or entity to own a share in this community provided that you know how to make instagram reels. Short-form video content like Instagram reels is most thrilling for netizens. But before jumping onto the procedure and learning how to make trending reels on Instagram, let’s see what Instagram Reels are and why a person or a business entity should use IG reels. What Are Instagram Reels Videos? Of course, you already know that Instagram reels are short-form videos. They’re quite attention-catchers with music, transitions, and other augmented reality effects. But you might not realize that instagram reels are a win-win opportunity to make your brand name discoverable. You’ve already seen a plethora of reels on Instagram. But now you must learn how to make reels on instagram whether you’re a social media influencer or a business firm. Why? Okay, let’s see that now. Why Must Businesses Use Instagram Reels Videos? Digitalization is encapsulating the marketing industry more than ever. This hit has resulted in expanding the horizons of social media sites from just being connectors to promotional platforms. And since we’re talking about Instagram, it perfectly fits the benchmarks of a promotional platform. Wondering how? Well, read further to explore. More than 90% of the total Instagram user base follows at least one brand on the platform. The engagement rate on Instagram shows that reels capture 22% more attention than other forms of content on the platform. Over half of the platform’s community actively connects with brands to make a purchase. Around 90% of the Instagram community loves to binge-watch video-based content on weekends. Unlike Stories that usually do disappear after 24 hours, Instagram Reels videos stay posted as a post until manually removed. All-in-all, there a 4 Key Benefits Of Instagram Reels For Business Expanded Reach Increased Engagement More Discoverability Increased ROI Though the procedure of making instagram reels might seem a little puzzling initially, you will gradually be a pro at it once you come to know how to create instagram reels.  How To Make Reels On Instagram You can make reels on Instagram, whether you have a private account or a public account. Follow the below stated steps to get started with instagram reels: 1. Think About It Even before you get into all the steps regarding how to make a reel on Instagram, think of the concept that your reel will revolve around. Plan the storyline that you wish to show in it. For instance, festival greetings, what I ate in a day, behind the scenes, about your company, launch of a new product or feature, are a few ideas that can be covered in a reel. The choice of reel video content foremostly depends on your niche. Then, you’ve to come up with a creative concept to deliver your message. Launch the Instagram App and tap on the Reels icon. It appears right in the middle of your screen at the bottom. Or else, go to your Instagram Account, tap the plus icon   and select the ‘Reels’ option. Now press and hold the video icon  on the screen and record the video.   While shooting by yourself, you can set the timer. To do so, tap on the timer icon  to set the countdown. In case you wish to add a video from your phone gallery, tap on the camera roll icon at the bottom towards the left. How To Make Reels On Instagram From Gallery Reels are a really fun visual treat. But just recording one every time isn’t necessary. You might feel like compiling a bunch of small photos or videos in a reel. Thankfully it can be done if you know how to make reels on instagram from gallery. So continue reading and discover how to make a reel with photos and how to make a reel with multiple videos. How To Make A Reel With Photos On Instagram Launch the Instagram App and tap on the Reels icon. It appears right in the middle of your screen at the bottom. Or else, go to your Instagram Account, tap the plus icon  and select the ‘Reels’ option.     Tap on the camera icon at the bottom-left corner of the screen. In the drop-down section, select a specific folder from which you want to add the photo. Pick and add a photo to the reel. Then you will come across audio options (we’ll discuss that shortly). Now drag the slider bar and set the time span for the photo. Once done, tap on ‘Add’ to adjoin another photo from the gallery. Repeat the same process and add multiple photos to your reel. There is also an alternate way too if you want to learn how to make a reel with photos, even videos. Let’s walk you through that now. How To Make A Reel With Multiple Videos And Photos On Instagram Launch the Instagram App and tap on the Reels icon. It appears right in the middle of your screen at the bottom. Or else, go to your Instagram Account, tap the plus icon and select the ‘Reels’ option. Tap on the camera icon at the bottom-left corner of the screen. In the drop-down section, select a specific folder from which you want to pull multiple videos or photos for reels. Then locate two overlapping boxes on the right side and tap on them. You can find them next to the Green Screen option. Now select the videos or photos from the gallery. Remember to

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