Mobile users are in millions and the number is growing each second. Smart phone has replaced normal phones and thus everything other than just calling and texting people are using on their mobile phone only. In fact what people earlier did on desktop and laptop, they are now doing all those activities on their mobile phone. This includes online shopping, chatting, ticket booking, hotel booking, selling products and everything else. Well, this has happened and websites with call to action features have been replaced by or so to say complimented by mobile apps. Now all ecommerce websites have mobile app version of the same. When this is the situation like any website App Store Optimization Service is also essential because ultimately you want people to search for your app in app store and then download it and then of course use it followed by referring it to their friends. This is why app store marketingis crucial. What do you get by doing mobile app marketing?Well, you get following:
More app store searches:
Any user can search and download any app from authenticated app stores like Google play store. So, it is important that when user has the choice of seeing hundreds of apps then your app comes right there as per the keyword that is trending. This you can achieve through app store SEO activities which works on to achieve the goal of making your app rank higher in app stores against the keyword searches from users.
After people search for your apps directly or your app starts ranking higher against popular keyword searches next step is that they actually download it also. So, for this the reviews and ratings from existing users has to be very good and high else people will not be interested in downloading and using your apps. This is why your app marketing becomes very crucial, so that people know about your app and they get excited about it which leads them to app store download of your app. This is what App Store Marketing offers you.
Positive reviews and ratings:
Yes, this is very much required and offered by app store optimization services. For this actually once who uses your app should feel good about the app, products and services on your app, easy navigation, booking, buying, networking etc. whatever you are offering to the customers or users.
Beating the competition:
No matter how good your app is, there is every possibility that someone from some part of the world may come up with better app with better solution and better Mobile App Marketing.This is why your job is to keep yourself ahead of competition through innovation in product, services, technology and marketing.
So, when you know that technical products soon get outdated by something new, you really need to work hard, smart and make investments also to keep your app relevant and user’s first choice especially when you know that it takes few seconds for a user to uninstall any app. So, along with every traditional method of marketing you need to really focus on app marketing as apps are reality and they will stay for long until something new comes up.