Best SEO Tools Of 2023: Free And Paid



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SEO is a complicated thing that changes all the time, so it can be a tough nut to crack for those running businesses. Luckily, there are plenty of SEO tools available that can make it a lot easier to manage.

However, before we get into which are the best SEO tools of 2023, let’s first answer why you should invest in SEO tools in the first place.

Why Invest in SEO Tools?

Whether you’re an SEO company India based or an SEO professional, you know that SEO tools are par for the course. However, even if you’re not in the SEO industry, you might want to consider investing in SEO tools anyway. That’s because SEO is a significant part of digital marketing efforts nowadays, and you would be missing out a lot if you didn’t incorporate it.




If you’re investing in SEO, know that this is a long-term thing. You can’t expect wins overnight unless you’re fortunate. However, if you have good foundational SEO practices in place, it will give you continuous and automated success in the future if you do it right.


When it comes to SEO, if you want to have digital marketing success, you don’t have to subscribe to paid SEO tools if you can’t afford it yet. There are plenty of SEO tools free to use but powerful and effective for your digital marketing efforts. To help you, here are a few of some excellent free SEO tools.

1. Answer The Public

Keyword research and content planning are a massive part of SEO, which is why Answer The Public is an excellent tool. Answer The Public helps create a single place where you can find what the public is talking about regarding a specific topic or keyword.

If you want to get related keywords on a specific topic, Answer The Public is a simple tool that can help you. Aside from that, Answer The Public consolidates questions that people ask about that topic from all over the Internet. That’s why it’s so good for SEO content creation.

2. Screaming Frog

Technical SEO is a significant part of the SEO strategy process for your website. You shouldn’t only focus on on-page SEO and make sure that you also keep in mind your site’s backend for SEO. With that said, a useful tool to help you identify and fix any technical SEO problems on your site is Screaming Frog.

Screaming Frog crawls your site just like a search engine crawler and reports possible errors you might want to fix. It’s fast and easy to do rather than manually crawling your site yourself.

3. Google Analytics

Google Analytics is an excellent way to get data on how your site is doing in many ways. As is in its name, Google Analytics provides insight and analytics on your site operations. If you’re going to run an SEO campaign, you must make sure that you’re running Google Analytics on your site.

Otherwise, you might not tell when your SEO efforts are getting you the results you want.

4. Moz Free Tools

Moz is an SEO authority that creates blogs and tools for SEO professionals and many people interested in SEO. Although Moz has powerful SEO tools that you have to pay to get, they also offer plenty of free tools that you can try now, but they’re going to be less potent than the paid version of their SEO tools.

Aside from these free-forever SEO tools, their complete SEO solutions also come with a free 30-day trial if you want.

5. Google Search Console

Another free tool that Google provides for its digital marketers would be the Google Search Console. The Google Search Console is another way for you to get critical insights about your website’s performance and so on. It also reports any potential issues on your site and how you can work with it.

Therefore, it would be in your best interest to keep the Google Search Console in your toolbox.

6. Yoast SEO

When it comes to creating SEO content, a popular and efficient tool in the industry is the Yoast SEO tool, a reasonably popular SEO tool or plugin in WordPress.

Yoast SEO helps you optimize your content, and do not forget to apply SEO standard practices throughout your content. It’s great about it because it’s a free tool, but it’s already beneficial, especially if you’re starting your website or business.


If you want to level up your SEO strategies, you shouldn’t forget to upgrade your SEO tools. Paid SEO tools usually have more features, are more efficient, and can do much more than their free-to-use version.

With that said, here are a few paid SEO tools that are worth your money that you should consider getting.

1. Ahrefs

When you think of paid SEO tools, Ahrefs is one that many marketing experts around the world would recommend. It’s especially great for backlink analysis, which can be challenging to keep track of once your site is a little bigger.

Of course, aside from the backlink analysis, Ahrefs also has a powerful all-in-one marketing toolkit that helps with all sorts of things. It can help you create better and search optimized engine content on your site.

2. Moz Pro

Since Moz already offers excellent SEO tools for free, it makes sense that they would have a robust set of SEO tools that you pay for, which is the Moz Pro.

It’s also an all-in-one SEO tool that is great for medium to large-scale businesses who want to optimize their SEO processes. You can use Moz Pro for all SEO stages for your website, which is why it’s handy and worth the money.

3. SEMRush

SEMRush is another marketing software that you might want to include in your repertoire of SEO tools. They have various tools for you to use, but a crowd favorite would be their competitive research tools.

These tools help you compare domains to find the best keywords as well as their rankings. It enables you to figure out which keywords rank high from your competitors’ content.

4. Raven Tools

A paid SEO tool that helps audit your site and report back on its findings would be the Raven Tools. It creates an SEO score for your website and enables you to identify gaps that you may have in your website that you might want to look into and change.

The site auditing goes by quite fast and is efficient. It runs your site through 17 different metrics to identify whether you’re practicing good website practices.

5. Majestic

When it comes to link building, Majestic is one of the best tools out there. It helps create a big picture for your placement on the Internet to adjust your website accordingly.

It also sifts through competitors’ domains and gives you data about their websites, which you can use to identify their strategies.

6. CognitiveSEO

If you’re looking for an excellent SEO tools suite, CognitiveSEO is something that you should consider. It might not be a reasonably popular SEO tool, but it is still quite effective and powerful. They have an SEO solution that helps with auditing your site, research keywords, and organizing backlinks.

The content optimization tool is its best feature, which is best for content marketers or SEO writers.

These SEO tools, both paid and free, have excellent benefits to those interested in using them. It shows that even if you have a limited budget, you can still practice the correct SEO techniques to give your website a leg-up in the continually churning Internet world.

Try these out for yourself and see if they’re an excellent fit for your SEO strategies.

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