You always want to increase or boost conversions on your website, isn’t it? It is said that your website design can make all the difference. This is true. What is equally true is that your marketing strategies harp on the importance of SEO, social media marketing, and creating lead magnets that leads to conversions and the likes. Despite all of this you need to have an excellent website design to start with which is quite often overlooked. There are agencies offering the best Conversion Rate Optimization Services. They understand that all of these marketing components do matter, however you should not take your website design for granted. Your web design cannot be just a good looking page. Your home page and other pages design can actually make or break your conversion ratesSo, you need to be fully aware of it so that when you are designing your home page you give it the importance and attention it requires.
Even data suggests that people find a website authentic if their home page makes them believe so. Home page design is the top criteria for deciding if a company is credible or not. So you need to know that you ensure your home page design looks professional.Aesthetic of your website pages also plays a big role in conversion rate optimization. Your home page along with other pages has to be aesthetically appealing. It is a fact that if people stay for 15 minutes or more on a website then majority of them would rather read something beautifully designed than something plain. So if you want people to read and stay on your website pages, they need to look attractive.If your website home page is unattractive, people will generally leave your website completely and may not come back again. This way you will lose a whole lot of lost leads. So whether the website designs is your forte or not, you can’t afford to overlook it. You need to sit with your SEO agency which is providing you conversion rate optimization services to focus on home page design and also other pages designs. If you want to learn it on your own you can do that provided you have enough time and a good tutor to teach you. You can learn online also if you want to.
So, the question is what is the best way to increase homepage design? Well, you can start with, following handful of important design principles that will give you anquick and sustainable boost in homepage conversions.
1. Apply Hick’s Law:
When it comes to website design many individuals talk about applying Hick’s Law. This law is a popular theory which is preferred for different purposes but is quite often referenced when it comes to web design. Home page design is the most important design for the entire website to get best conversion rates. Here, you can apply Hick’s law that states that the time it takes for an individual to make a decision is directly proportionate to the possible choices he or she has.This means that when you increase the number of choices, the decision time is also increased. So, you need to have few website design choices and not too many to confuse you more. Your conversion rate optimization services provider will tell you about this.
2. Leverage the rule of thirds:
Rule of third is a popular principle used in photography which can be applied to web design also. As per this law, you should visually divide an image or in this case your website home page into thirds (both vertically and horizontally).
3. Give importance to user’s patience:
You need to know that when it comes to surfing web people are generally quite impatient. So, you cannot play with their time and energy. You need to give them what they want in the best possible way bang on. Your home page should be able to engage them for what they have come to your website. If your home page disappoints them then they will leave your page quickly and may not come back at all.
4. Use negative space:
White space is known as negative space in website design. And positive space is the space which contains all the elements on your siteand all the empty space in between is your negative space. Though negative space sounds negative, but you need to know that negative space is actually a positive thing in web page design that is true for your home page design as well. This is because if there is no negative space or empty space then your home page and other pages on your website will be unreadable and unusable. So, you need to use negative space wisely.
Other than these points there are few other things also which your agency providing conversion rate optimization services need to tell you and you both need to work it together. Layout of your home page, color of the page and other things are equally important if you want to boost your home page conversion rate. Sit with your agency and get things right to get more conversions.