{"id":12361,"date":"2021-06-23T11:14:27","date_gmt":"2021-06-23T05:44:27","guid":{"rendered":"https:\/\/mindmingles.com\/?p=12361"},"modified":"2021-06-23T11:14:27","modified_gmt":"2021-06-23T05:44:27","slug":"top-tools-for-measuring-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/","title":{"rendered":"Top 8 Tools For Measuring Brand Awareness In 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a new metric in marketing town, and it\u2019s here to stay. Brand awareness isn\u2019t new, but there\u2019s increasingly more, well, awareness for it. That\u2019s because it\u2019s proving to be a great guide for setting up more effective marketing campaigns and winning the hearts of more customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s a great marketing strategy without measuring its effectiveness? <\/span><span style=\"font-weight: 400;\">Measuring brand awareness<\/span><span style=\"font-weight: 400;\"> is less abstract than you might think. Let\u2019s look at three key metrics that indicate how well you\u2019re performing on brand awareness and eight tools that help you measure them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#What_Is_Brand_Awareness\" >What Is Brand Awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#What_Are_Relevant_Brand_Awareness_Metrics\" >What Are Relevant Brand Awareness Metrics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Branded_Search\" >Branded Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Brand_Name_Mentions\" >Brand Name Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Share_Of_Voice\" >Share Of Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Brand_Awareness_Surveys\" >Brand Awareness Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Social_Media_Reach_And_Followers\" >Social Media Reach And Followers\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#These_Tools_Will_Help_You_Measure_Brand_Awareness\" >These Tools Will Help You Measure Brand Awareness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#1_Attest\" >1. Attest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_Attest_Cost\" >How Much Does Attest Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#2_Alexa\" >2. Alexa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#3_Google_Analytics\" >3. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_Google_Analytics_cost\" >How Much Does Google Analytics cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Absolutely_Nothing\" >Absolutely Nothing.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#4_Mention\" >4. Mention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_The_Mention_Cost\" >How Much Does The Mention Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#5_BrandMentions\" >5. BrandMentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#6_Hootsuite\" >6. Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_Hootsuite_Cost\" >How Much Does Hootsuite Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#7_Brandwatch\" >7. Brandwatch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_Brandwatch_Cost\" >How Much Does Brandwatch Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#8_SurveyMonkey\" >8. SurveyMonkey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#How_Much_Does_SurveyMonkey_Cost\" >How Much Does SurveyMonkey Cost?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/#Whens_The_Right_Time_To_Use_These_Brand_Awareness_Tools\" >When\u2019s The Right Time To Use These Brand Awareness Tools?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Brand_Awareness\"><\/span><strong>What Is Brand Awareness?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, let\u2019s make it clear what we\u2019re really talking about here. Brand awareness can be defined as how familiar people inside your target group are with your brand. That\u2019s the top level of it. Brand awareness is taken further when they also know what products or services you\u2019re offering, or even what your company values are.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Relevant_Brand_Awareness_Metrics\"><\/span><strong>What Are Relevant Brand Awareness Metrics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s right: brand awareness on its own is not really a metric. You can\u2019t actually find out or say that 40 percent of your target audience is \u2018\u2019familiar\u2019\u2019 with your brand. The layers to brand awareness and the dynamics in the market make this impossible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s an umbrella term that combines multiple metrics. Before we dive into the tools we recommend for tracking brand awareness, here are some metrics that indicate brand awareness, so you know what you\u2019ll actually be measuring.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Branded_Search\"><\/span><strong>Branded Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you looking for \u2018\u2019running shoes\u2019\u2019 or \u2018\u2019Nike running shoes\u2019\u2019? This is the difference between a generic, and a branded search. If people already use your brand\u2019s name in their search, it means they\u2019re not just aware of who you are, but also what you offer\u2014and they\u2019re ready to consider it.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Name_Mentions\"><\/span><strong>Brand Name Mentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A clear indicator that people know about your brand is when they\u2019re talking about it. No need to listen into their conversations, just look at where you are being mentioned online. From blog posts to comment sections and of course, on good old Twitter: there are countless platforms people can use to talk about you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of people talking about you isn\u2019t necessarily a good thing. You want to aim for high brand awareness, but only in combination with a good brand perception, meaning that people actually like you. There is such a thing as bad publicity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important thing to note is that these brand mentions shouldn\u2019t just be noted. You can (and should!) take them as an opportunity to interact with your target audience. Thank them for their kind review, answer the questions in the comments and solve complaints\u2014even if they\u2019re placed directly in your inbox.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Share_Of_Voice\"><\/span><strong>Share Of Voice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If we take branded mentions a step further, we land on share of voice. This metric basically shows how well you\u2019re performing when it comes to brand awareness compared to your competitors. Because let\u2019s face it: an increase of 10 percent in mentions isn\u2019t much if your competitor did 40 percent.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Awareness_Surveys\"><\/span><strong>Brand Awareness Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not a metric by itself, but it has to be mentioned. One of the best indicators of how well your target group knows who you are is that they tell you they do. It\u2019s hard to simply ask everyone if they\u2019ve seen you somewhere, but sit tight\u2014we have a great tool for this is coming up later on.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Reach_And_Followers\"><\/span><strong>Social Media Reach And Followers\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buying new followers on Instagram won\u2019t boost your brand awareness, so use this metric with care. Reach and followers aren\u2019t just vanity metrics, as long as you know how to use them and what other metrics to combine them with. They do give you an indication on who is aware of your brand, even if they\u2019ve never bought anything from you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"These_Tools_Will_Help_You_Measure_Brand_Awareness\"><\/span><strong>These Tools Will Help You Measure Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No need to read minds to find out if you\u2019re front-of-mind for your target audience. The tools below give you insights in the metrics we mentioned above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that measuring just one metric doesn\u2019t give you the full picture. It\u2019s recommended to combine tools and metrics to give more context to the data you\u2019re about to get.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Attest\"><\/span><strong>1. Attest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Attest is a survey tool on steroids. The best way to find out if your target audience knows them is to ask them that million-dollar question: how familiar are you with our brand? <\/span><span style=\"font-weight: 400;\">Granted, the question should be a bit more nuanced than that, but Attest will help you with that too. The solution lets you send out surveys to audiences that match your target group. You get access to 100 million people across 49 countries. With their filters, you can make the target group as niche as you\u2019d like.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_Attest_Cost\"><\/span><strong>How Much Does Attest Cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The professional plan that gives you access to their global markets starts at $1.6k a month, but there are <\/span><span style=\"font-weight: 400;\">custom plans<\/span><span style=\"font-weight: 400;\"> available too.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12363 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/how-it-works-2.png\" alt=\"how-it-works\" width=\"595\" height=\"396\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Alexa\"><\/span><strong>2. Alexa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u2018\u2018Alexa, how am I doing on brand awareness?\u2019\u2019. Ah, if only. It\u2019s getting there, though. Alexa, which is an Amazon company, is a nifty tool that lets you do extensive keyword research, competitive analyses and\u2026it shows your share of voice.\u00a0<\/span><\/p>\n<p><strong>How Much Does Alexa Cost?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For just <\/span><span style=\"font-weight: 400;\">$149<\/span><span style=\"font-weight: 400;\"> a month, Alexa is at your service with a full range of competitive analysis and SEO tools.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12366 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/alexa-1.png\" alt=\"alexa\" width=\"540\" height=\"336\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Google_Analytics\"><\/span><strong>3. Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics in the right hands is so much more than just a web traffic tool. When used correctly, you can use <a href=\"https:\/\/mindmingles.com\/tagging-social-media-followers-with-google-analytics-helps-increasing-traffic\/\"><strong>Google Analytics<\/strong><\/a>\u2014or any other dashboard you use to keep an eye on who\u2019s visiting your website, as a tool that measures brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking at some of the metrics Google Maps shows, brand awareness isn\u2019t found in how many people find your website. If they click a paid ad or link, it doesn\u2019t say much about how aware of your brand they were before they were presented with the ad. But if they type your name into the search bar, a branded search, and not just the products you\u2019re selling, you\u2019re winning at awareness.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_Google_Analytics_cost\"><\/span><b>How Much Does Google Analytics cost?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Absolutely_Nothing\"><\/span><strong>Absolutely Nothing.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12368 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/macbook-pro-on-brown-table-1.png\" alt=\"macbook-pro-on-brown-table\" width=\"606\" height=\"405\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Mention\"><\/span><strong>4. Mention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mention<\/span><span style=\"font-weight: 400;\"> is your fly on the wall of the whole internet. It\u2019s a tool for web listening that gives you a heads-up when people are talking about you anywhere on the web. You can enter the name of any brand you want to track, select what platforms and pages you want to keep an eye on and it starts searching for any mentions of your name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool shows you past mentions but also real-time comments. Use this tool to keep track of if your mentions are going up after you\u2019ve launched a big campaign, to test its effectiveness.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_The_Mention_Cost\"><\/span><b>How Much Does The Mention Cost?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plans start at only $25 a month for entrepreneurs and small companies who want to track up to 5000 mentions. Need more? Check out all the plans <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12370 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/mention-1.png\" alt=\"mention\" width=\"441\" height=\"472\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_BrandMentions\"><\/span><strong>5. BrandMentions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another great tool for social listening is <\/span><span style=\"font-weight: 400;\">BrandMention<\/span><span style=\"font-weight: 400;\">. It\u2019s different from Mention in that it doesn\u2019t just show you the mentions of your brand, but is able to detect the sentiment behind the tweets or comments that mention your name. This gives tracking the effectiveness of your latest campaign a whole new dimension.<\/span><\/p>\n<p><b>How much does BrandMentions cost?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">BrandMention plans start at $99 for growing businesses, going up to $ 499 for their Enterprise plan. Check the different features <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12372 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/brandmentions-1.png\" alt=\"brandmentions\" width=\"606\" height=\"372\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Hootsuite\"><\/span><strong>6. Hootsuite<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A tool that many marketers love is Hootsuite. It\u2019s handy for social media management, but it can do much more than that. It also allows you to monitor online conversations about your brand, content and your competitors.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_Hootsuite_Cost\"><\/span><strong>How Much Does Hootsuite Cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The social listening solution is only available as an add-on for Business or Enterprise plans, starting at \u20ac599 a month. Check all prices <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12374 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/hootsuite-1.png\" alt=\"hootsuite\" width=\"578\" height=\"448\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Brandwatch\"><\/span><strong>7. Brandwatch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another winner in the social listening game is Brandwatch. This tool dives deep into several brand awareness metrics and analyzes not only how many people know you, but also if they like you. This will guide you in creating better and more effective marketing campaigns, while also analyzing your performance on brand awareness and brand perception.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_Brandwatch_Cost\"><\/span><b>How Much Does Brandwatch Cost?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brandwatch adjusts its pricing to the size of your company and needs, based on how many mentions you want access to. <\/span><span style=\"font-weight: 400;\">Contact them<\/span><span style=\"font-weight: 400;\"> for a more specific price indication<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12376 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/brandwatch-1.png\" alt=\"brandwatch\" width=\"606\" height=\"543\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_SurveyMonkey\"><\/span><strong>8. SurveyMonkey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the SurveyMonkey brand tracker tool, you can create great-looking surveys and send them to relevant audiences all at once. The Brand Tracker tool gives you all kinds of insights into brand health metrics. Not just awareness, but also reputation and perception. Combining all that knowledge will really power up your marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the SurveyMonkey Brand Tracker tool you can send out your brand awareness surveys to tailored audiences, gathered from integrated panels accessing 144 million people in over 130 countries. That should do it, right?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_SurveyMonkey_Cost\"><\/span><b>How Much Does SurveyMonkey Cost?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no one-size-fits-all audience for tracking brand awareness, so SurveyMonkey doesn\u2019t indicate a fixed price for accessing their global audience. But, feel free to reach out to them to get an <\/span><span style=\"font-weight: 400;\">estimate<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12379 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-1.png\" alt=\"Untitled\" width=\"606\" height=\"513\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whens_The_Right_Time_To_Use_These_Brand_Awareness_Tools\"><\/span><strong>When\u2019s The Right Time To Use These Brand Awareness Tools?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anytime, really! Measuring brand awareness shouldn\u2019t be a one-time thing, but should be done periodically to see if your campaigns are effective. It can be especially interesting to measure awareness right before and right after a big online or offline campaign to see how your marketer\u2019s creative wit has contributed to brand awareness.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new metric in marketing town, and it\u2019s here to stay. Brand awareness isn\u2019t new, but there\u2019s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":12382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 8 Tools For Measuring Brand Awareness In 2021 - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/top-tools-for-measuring-brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 Tools For Measuring Brand Awareness In 2021 - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a new metric in marketing town, and it\u2019s here to stay. 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