{"id":14685,"date":"2021-10-12T11:36:10","date_gmt":"2021-10-12T06:06:10","guid":{"rendered":"https:\/\/mindmingles.com\/?p=14685"},"modified":"2021-10-12T11:36:10","modified_gmt":"2021-10-12T06:06:10","slug":"how-to-use-social-media-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/","title":{"rendered":"How To Use Social Media To Grow Your Small Business?"},"content":{"rendered":"<p>In today&#8217;s highly digital world, more and more people are discovering brands and making purchases online. Mind you, nine out of ten consumers buy from brands they follow on social media.<\/p>\n<p>Thus, your job as a business owner is to establish a social media presence for your brand.<\/p>\n<p>Luckily, there are a handful of social media marketing tactics that you can do. This includes building brand awareness, producing relevant content, and engaging with your network.<\/p>\n<p>Moreover, starting an SMM campaign does not have to cost a hefty sum. That&#8217;s because signing for a social media profile for your business is free.<\/p>\n<p>In this post, we will walk you through the ways how you can use <strong><a href=\"https:\/\/mindmingles.com\/social-media-marketing-smo\/\">social media for small businesses<\/a><\/strong>:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Increase_leads\" >Increase leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Work_With_Influencers\" >Work With Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Publish_Video_Content\" >Publish Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Build_A_Community\" >Build A Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Balance_Your_Sales_Pitches\" >Balance Your Sales Pitches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Highlight_Brand_Personality\" >Highlight Brand Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Organizing_Contests\" >Organizing Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Establish_Online_Presence\" >Establish Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Use_The_Right_Tools\" >Use The Right Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/#Choose_Quality_Over_Quantity\" >Choose Quality Over Quantity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Increase_leads\"><\/span><strong>Increase leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most significant advantage of using social media is to generate leads for your business. It is generating high-quality leads through advanced targeting.<\/p>\n<p>But how do you improve on the quality of leads for your small business?<\/p>\n<p>Well, you can start by promoting gated content on social media. Make sure that your content is compatible with the interest of your followers.<\/p>\n<p>Here are some helpful tips:<\/p>\n<ul>\n<li>Design graphics that are &#8220;on brand&#8221; and visually appealing.<\/li>\n<li>Write for the reader or your audience on social media.<\/li>\n<li>Write a CTA that generates a strong sense of urgency from your audience.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Work_With_Influencers\"><\/span><strong>Work With Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is definitely a social media influencer you can work with, regardless of your industry. These are people who resonate well with your target audience and help you get your marketing message across.<\/p>\n<p>The biggest challenge here is finding who these influencers are and establishing a relationship with them. You can begin by engaging with their content. This includes liking their posts and leaving a comment before sending them a DM for a brand collaboration.<\/p>\n<figure id=\"attachment_14688\" aria-describedby=\"caption-attachment-14688\" style=\"width: 691px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14688\" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2021\/10\/social-media-for-small-businesses-300x168.jpg\" alt=\"social media for small businesses\" width=\"691\" height=\"387\" \/><figcaption id=\"caption-attachment-14688\" class=\"wp-caption-text\">Image Source: benns.dk<\/figcaption><\/figure>\n<p>Engagement builds these relationships gradually. Therefore, working with influencers is vital in creating your brand and accounts on social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Publish_Video_Content\"><\/span><strong>Publish Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you open your favorite platform on social media, chances are, your feed is filled with video content instead of texts and images.<\/p>\n<p>In fact, the algorithms have switched, favoring videos over any content format. In fact, according to Vineyard statistics, a whopping 86% of businesses are using video, with 77% using them on social media.<\/p>\n<p>Fortunately, you can use video content in different ways to engage with your audience and grow your following. You might want to include a behind-the-scenes peek of your life.<\/p>\n<p>You might want to document the next product launch of your company. Similarly, you might want to share what it is like to work for your company or something.<\/p>\n<p>The bottom line: Video content can keep your audience engaged with your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_A_Community\"><\/span><strong>Build A Community<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instead of focusing on increasing your follower count, what you need to do is to look for people who are interested, loyal, and engaged to your brand.<\/p>\n<p>Once you build a community around your brand, people in that community will engage with one another or even help you promote your content.<\/p>\n<p>You may also want to reach out to influencers and ask them to review a product or mention your brand across various social media platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Balance_Your_Sales_Pitches\"><\/span><strong>Balance Your Sales Pitches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The very nature of social media is to win over sales. That&#8217;s why there is no wonder that social media networks have turned into full-blown marketing channels.<\/p>\n<p>Those that use the sales approach have no hesitations about the fact that they wanted to pitch you their products and services. It is direct and straightforward, in a way that they are letting people know what they are getting when they buy from you or hire your services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Highlight_Brand_Personality\"><\/span><strong>Highlight Brand Personality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another great social media tip is to be authentically you on social media.<\/p>\n<p>Try to think about the brands that follow you on social. What is so special about them? What is it in them that people wanted to follow them?<\/p>\n<p>Chances are, there is something special about the content they post or how they are posting it. They have a brand personality, which means they are not just robots that constantly push out content.<\/p>\n<p>A solid social media presence is not just about showcasing a product or service&#8217;s value to an audience.<\/p>\n<p>It is all about making connections and experiences. The best brands often share a common point of view with fans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organizing_Contests\"><\/span><strong>Organizing Contests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Running contests is probably one of the first things that come into mind when we talk about social media marketing.<\/p>\n<p>These are great tools that one can add to their marketing arsenal. Many brands are running contests to boost awareness and engagement from their followers.<\/p>\n<p>For instance, you can run a weekly contest that will get your followers involved. Another is to let them do fun activities from various social media platforms.<\/p>\n<p>This can include you sharing photos of them using a product or service somehow, using a trending hashtag, or seeing who gets the most likes on their pictures.<\/p>\n<p>The winners of these contests may win gift cards, product discounts, free items, and so much more.<\/p>\n<p>Although running these contests might not bring in sales, this helps make a name for your business. At the same time, build trust with your target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establish_Online_Presence\"><\/span><strong>Establish Online Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Establishing a solid online presence is not something that will happen overnight. Getting your desired results takes a lot of time and patience. It is also essential that you are consistent with your campaign.<\/p>\n<p>That&#8217;s why you should maintain a consistent online presence across relevant social media platforms.<\/p>\n<p>Moreover, your posting frequency also depends on the platform you are using and the kind of audience you are targeting.<\/p>\n<p>For instance:<\/p>\n<ul>\n<li>LinkedIn and Facebook: Post at least once a day, but never go beyond five posts per week.<\/li>\n<li>Pinterest: Pin around 11 pins per day<\/li>\n<li>Twitter: There is no limit. Tweet as much as you like<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Use_The_Right_Tools\"><\/span><strong>Use The Right Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Manually posting on social media takes a lot of time and dedication on your part. Fortunately, there is a lot of tools that you can use at your disposal to help automate the process.<\/p>\n<p>You can Buffer, Hootsuite, and Buzzsumo. Using these tools, you are saving valuable time and effort on your part by scheduling your posts in advance.<\/p>\n<p>It is also a lot easier on your part, monitoring posts and responding to comments and messages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_Quality_Over_Quantity\"><\/span><strong>Choose Quality Over Quantity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What are the best social media platforms that you can use? You must create quality content on relevant social media platforms instead of having an account on every social network.<\/p>\n<p>It would be best to create content that offers value and not flood your page with ads. After all, social media marketing is all about building lasting and meaningful relationships.<\/p>\n<p>You can start by focusing on at least one or two social media platforms before expanding your efforts. So, pick a social media platform where most of your target market hangs out, create your business profile, and start engaging.<\/p>\n<p>Hopefully, this post has provided you a better understanding of how social media can benefit your small business. However, you do not have to do everything for your business to grow. Instead, pick a tip or two, implement it, and see how it can help your small business thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s highly digital world, more and more people are discovering brands and making purchases online. Mind you,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":33056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Use Social Media To Grow Your Small Business? - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Social Media To Grow Your Small Business? - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s highly digital world, more and more people are discovering brands and making purchases online. Mind you,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindmingles.com\/blog\/how-to-use-social-media-to-grow-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindmingles\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T06:06:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2021\/10\/social-media-for-small-businesses-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"991\" \/>\n\t<meta property=\"og:image:height\" content=\"555\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/\"},\"author\":{\"name\":\"Ariyan\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/#\\\/schema\\\/person\\\/4d3460e987b4a51fab5b2611c1171440\"},\"headline\":\"How To Use Social Media To Grow Your Small Business?\",\"datePublished\":\"2021-10-12T06:06:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/\"},\"wordCount\":1232,\"image\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/download-1-1.jpg\",\"articleSection\":[\"Social Media Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/\",\"url\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-use-social-media-to-grow-your-business\\\/\",\"name\":\"How To Use Social Media To Grow Your Small Business? 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