{"id":20568,"date":"2022-11-26T19:24:38","date_gmt":"2022-11-26T13:54:38","guid":{"rendered":"https:\/\/mindmingles.com\/?p=20568"},"modified":"2022-11-26T19:24:38","modified_gmt":"2022-11-26T13:54:38","slug":"how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/","title":{"rendered":"How to Warm Up New Email Accounts for Better Cold Outreach Campaigns"},"content":{"rendered":"<p>When it comes to cold emails, deliverability is crucial. What\u2019s the point of spending hours creating email copies if they never land in the inbox?<\/p>\n<p>Many sales outreach people get too excited and start the outreach campaign right away with their new email accounts. And that\u2019s where the problem occurs; those new email accounts aren\u2019t warmed up. So the first few hundred emails get low open rates, or even worse\u2013 get marked as spam.<\/p>\n<p>This is where email account warm-up comes into play. By taking some time to \u201cwarm up\u201d your new email account before using it for outreach, you can increase the deliverability of your cold emails and decrease the chance of them being marked as spam.<\/p>\n<p>It\u2019s safe to say that warming up new email accounts is mandatory as Google spam updates are constantly changing. It ensures that your cold emails aren\u2019t marked as spam, so your prospects get your messages in their inbox.<\/p>\n<p>We\u2019ll break down more about email warm-up and some best practices.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#What_Is_Email_Warm-Up\" >What Is Email Warm-Up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#How_to_Warm_Up_A_New_Email_Account_Effectively\" >How to Warm Up A New Email Account Effectively?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#1_Monitor_the_Email_Sending_Limits\" >1. Monitor the Email Sending Limits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#2_Start_with_a_Low_Volume_of_Emails\" >2. Start with a Low Volume of Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#3_Increase_Email_Volume_Gradually\" >3. Increase Email Volume Gradually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#4_Maintain_a_Time_Gap_Between_Two_Consecutive_Emails\" >4. Maintain a Time Gap Between Two Consecutive Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#5_Keep_an_Eye_on_Engagement_Rates\" >5. Keep an Eye on Engagement Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#6_Add_New_Contacts_Gradually\" >6. Add New Contacts Gradually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#7_Use_a_Dedicated_IP_Address\" >7. Use a Dedicated IP Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#8_Avoid_Including_Too_Many_Links_And_Media\" >8. Avoid Including Too Many Links And Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#9_Subscribe_to_Newsletter\" >9. Subscribe to Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#10_Monitor_Your_Email_Deliverability\" >10. Monitor Your Email Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#11_Be_Patient\" >11.\u00a0 Be Patient<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/#Summing_Up\" >Summing Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Email_Warm-Up\"><\/span>What Is Email Warm-Up?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a new email account for an outreach campaign is different from using a new social media account\u2013 let\u2019s say, a TikTok account for TikTok marketing. You can create a new TikTok profile and start using them to post tons of content, spread likes, and comment on other users\u2019 posts right away just fine.<\/p>\n<p>But, when you use new email accounts, not even the email provider is familiar with you. You also have a smaller limit of emails that you can send using the new email. Blasting out tons of emails from day one is a quick way to be seen as spam.<\/p>\n<p>That\u2019s why you need to show that you\u2019re a legit user to establish a reputation and increase the email sending limit.<\/p>\n<p>Simply put, email warm-up is the process of sending emails from the new account\u2013 starting with small numbers of recipients and gradually increasing the number of recipients each day. It\u2019s basically a process to use the new email account to its full potential.<\/p>\n<p>It can take 8-12 weeks to warm up new email accounts before you can accomplish maximum deliverability. Engagement and email volume play a key role in getting the new email account completely ready for use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Warm_Up_A_New_Email_Account_Effectively\"><\/span>How to Warm Up A New Email Account Effectively?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we understand what email warm-up is all about. The burning question would be, \u201chow to do it?\u201d Let\u2019s find out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Monitor_the_Email_Sending_Limits\"><\/span>1. Monitor the Email Sending Limits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every email provider has its own limits on how many emails you can send per day. For instance, Gmail has a limit of 500 recipients per day, while Outlook only allows 100. That&#8217;s why the first few steps are to understand how many emails you are allowed to send each day and warm up your account accordingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Start_with_a_Low_Volume_of_Emails\"><\/span>2. Start with a Low Volume of Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you\u2019re starting to use a new email account, it\u2019s essential that you begin by sending a low volume of emails\u2013 maybe 10-20 per day. It allows the ISP to get familiar with your sending behavior without raising any red flags.<\/p>\n<p>You can send them to your colleagues, friends, or even yourself. Just make sure that the emails are sent to real people who will engage with your email (i.e., open, click, reply).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Increase_Email_Volume_Gradually\"><\/span>3. Increase Email Volume Gradually<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve sent a few low-volume emails without any issues, you can start to increase your email volume gradually. This will help build your reputation as a sender and improve your deliverability rate. Still, be careful not to send too many emails at once, as it can trigger the spam filter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_a_Time_Gap_Between_Two_Consecutive_Emails\"><\/span>4. Maintain a Time Gap Between Two Consecutive Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keeping a time interval of two emails while you&#8217;re warming up with your new email accounts can inform your email provider&#8217;s algorithms that you&#8217;re not a robot.<\/p>\n<p>So, if you want to send more than two emails, make sure there is at least a 10-minute time difference. This also helps with your click-through rates as you&#8217;re not spamming your contacts&#8217; inboxes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Keep_an_Eye_on_Engagement_Rates\"><\/span>5. Keep an Eye on Engagement Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Engagement rates are essential when you\u2019re trying to improve your deliverability. If people are engaging with your emails (i.e., opening, clicking, replying), it signals to the ISP that you\u2019re not a spammer. This engagement will help improve your sender reputation, which is key to a successful email warm-up.<\/p>\n<p>To boost engagement rates in the warm-up process, try sending emails with personalized subject lines and interesting content. Also, segment your list, so you\u2019re only sending emails to people who are interested in what you have to say.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_New_Contacts_Gradually\"><\/span>6. Add New Contacts Gradually<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you&#8217;re starting to use a new email account, don&#8217;t immediately add all the contacts from your previous email account. Instead, add them gradually over time. This will not only help create a more natural sending pattern and improve your deliverability but also help prevent your account from being suspended for suspicious activity.<\/p>\n<p>A good rule of thumb is to add no more than 10 new contacts per day. You can always increase this number as you build your reputation as a sender.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_a_Dedicated_IP_Address\"><\/span>7. Use a Dedicated IP Address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using a dedicated IP address is one of the best ways to improve your deliverability rate. When you use a shared IP address, you\u2019re sharing it with other users who could be sending spammy emails. This can hurt your sender&#8217;s reputation and make it harder for your emails to reach the inbox.<\/p>\n<p>However, you don\u2019t have to worry about other users impacting your deliverability when you use a dedicated IP address. It also allows you to build up your sender reputation faster, as you\u2019re the only one using the IP address.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Avoid_Including_Too_Many_Links_And_Media\"><\/span>8. Avoid Including Too Many Links And Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you&#8217;re starting to use a new email account, don&#8217;t add too many links or media (i.e., images and videos) in your emails. This can trigger the spam filter and hurt your deliverability. Instead, focus on sending short but engaging and personalized email copies. You can also opt for GIFs to add some personality to your emails without being too spammy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Subscribe_to_Newsletter\"><\/span>9. Subscribe to Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Subscribing to newsletters is a great way to keep your email account active and improve your deliverability. Not only will you be able to engage with the content but also show the ISP that you\u2019re using your email account regularly.<\/p>\n<p>To find relevant newsletters, try searching for terms like \u201cdaily digest\u201d or \u201cnewsletter\u201d in Google. You can also subscribe to the newsletter of a company you\u2019re interested in or follow on social media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Monitor_Your_Email_Deliverability\"><\/span>10. Monitor Your Email Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Throughout the warm-up process, it&#8217;s important to monitor your email deliverability. This will give you a good idea of how well your account is performing and whether or not you need to make any changes. There are a few different ways to do this, but one option is to use an email deliverability testing service.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Be_Patient\"><\/span>11.\u00a0 Be Patient<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The warm-up process can take some time, so be patient. Following the steps above is essential, and not trying to shortcut the process.<\/p>\n<p>If you do, it could result in deliverability issues down the road. Take your time, follow the steps, and you&#8217;ll be on your way to a successful email warm-up for a better email outreach campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span>Summing Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Warming up new email accounts should be an integral part of your cold email outreach itself. After all, good email deliverability starts with a clean and well-prepared email account.<\/p>\n<p>By following the steps above, you can be sure that your new email account is ready for outreach before you even start adding contacts. This will help you improve your deliverability rate and increase your chances of success with cold emailing\u2013 or even your overall online campaign, in general.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to cold emails, deliverability is crucial. What\u2019s the point of spending hours creating email copies&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-20568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Warm Up New Email Accounts for Better Cold Outreach Campaigns - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Warm Up New Email Accounts for Better Cold Outreach Campaigns - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"When it comes to cold emails, deliverability is crucial. What\u2019s the point of spending hours creating email copies&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mindmingles.com\/blog\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Mindmingles\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-26T13:54:38+00:00\" \/>\n<meta name=\"author\" content=\"mindmingles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mindmingles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/\"},\"author\":{\"name\":\"mindmingles\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/#\\\/schema\\\/person\\\/ae41073f801f3dae82c9d5587d949aaf\"},\"headline\":\"How to Warm Up New Email Accounts for Better Cold Outreach Campaigns\",\"datePublished\":\"2022-11-26T13:54:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/\"},\"wordCount\":1334,\"image\":{\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Cold-Outreach-Campaigns-1-1.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.mindmingles.com\\\/blog\\\/how-to-warm-up-new-email-accounts-for-better-cold-outreach-campaigns\\\/\",\"name\":\"How to Warm Up New Email Accounts for Better Cold Outreach Campaigns - 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