{"id":20854,"date":"2022-12-30T14:58:55","date_gmt":"2022-12-30T09:28:55","guid":{"rendered":"https:\/\/mindmingles.com\/?p=20854"},"modified":"2022-12-30T14:58:55","modified_gmt":"2022-12-30T09:28:55","slug":"effective-tips-to-improve-your-local-search-ranking","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/","title":{"rendered":"7 Effective Tips To Improve Your Local Search Ranking"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may think that digital marketing is only for enterprises or corporations. You do not know that search engine optimization is also vital even for a local boutique shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where local SEO comes in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#What_Is_Local_SEO\" >What Is Local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#How_to_Improve_Your_Local_Search_Ranking\" >How to Improve Your Local Search Ranking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#1_Optimize_Your_GMB_Listing\" >1. Optimize Your GMB Listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#2_Get_Listed_on_Online_Directories\" >2. Get Listed on Online Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#3_Ask_for_Customer_Reviews\" >3. Ask for Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#4_Target_Local_Keywords\" >4. Target Local Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#5_Build_a_Buzz_Around_Your_Business\" >5. Build a Buzz Around Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#6_Leverage_Social_Media\" >6. Leverage Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/#7_Have_Mobile-friendly_Content\" >7. Have Mobile-friendly Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO\"><\/span><strong>What Is Local SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to BrightLocal, local SEO is a marketing strategy designed for local businesses to improve their visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you own a flower shop in Central Square Mall in New York City. If an employee somewhere in Times Square needs to buy a bouquet of flowers quickly, he will opt to buy from a nearby store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He will fire up his PC or turn his phone on and search &#8220;flower shops near me&#8221; on Google. If you are implementing local SEO right, your store should be one of the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from appearing on relevant search results, local SEO allows you to reap the following benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase foot traffic to your store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain loyal customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boost website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate more leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build trust among customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moreover, local SEO allows you to have an even playing field against large businesses. All of these can lead to an increase in sales and revenue.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Local_Search_Ranking\"><\/span><strong>How to Improve Your Local Search Ranking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what local SEO is and how it can help your business, it is time to find out how you can implement it correctly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Optimize_Your_GMB_Listing\"><\/span><strong>1. Optimize Your GMB Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to know how you can leverage local SEO more, start by searching for your business on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you see that your business is all over the place, it could mean that your target customers find it challenging to search for your information, too. Thus, you must optimize your Google My Business listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes completing your profile, updating your contact information, and generating customer reviews.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Get_Listed_on_Online_Directories\"><\/span><strong>2. Get Listed on Online Directories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When done correctly, getting listed on online business directories can be a great way to build links for your local business. That&#8217;s because it allows you to create an identity for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is just a matter of being consistent. For instance, you spell your business&#8217;s name should be the same across all the local directories where you are listed. It is also imperative that you complete your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, do not just get listed anywhere. It would be best to create profiles on directories that are local to your country or has something to do with the nature of your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Ask_for_Customer_Reviews\"><\/span><strong>3. Ask for Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, asking for customer reviews is another great way to optimize your GMB profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your customer ordered via your website or social media, consider sharing a link to your GMB profile and ask for a customer review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what about those who buy from you in person? You can opt to add your social media channels on your receipt, reminding them to connect with you online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another idea is to give your customers a thank you card, encouraging them to leave a review on your GMB profile.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Target_Local_Keywords\"><\/span><strong>4. Target Local Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Besides getting listed on GMB and other business directories, it would help if you have your website. And what better way to optimize it than to target local keywords?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20857 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2022\/12\/Local-SEO1-1.jpg\" alt=\"7 Effective Tips To Improve Your Local Search Ranking\" width=\"475\" height=\"281\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, local keywords are more than just &#8220;flower shop in NYC&#8221; and &#8220;flower shop near me.&#8221; Sure, you can add &#8220;flower shop in NYC&#8221; on your web copies, but there are other ways you can optimize your website for your local audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are working with a digital marketing agency, check if they include local keyword research in their <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/mindmingles.com\/local-seo-packages\/\" target=\"_blank\" rel=\"noopener\">local SEO packages<\/a><\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Build_a_Buzz_Around_Your_Business\"><\/span><strong>5. Build a Buzz Around Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In relation to the previous point, one way to optimize your website for your local business is to create buzz. One way to do that is to find events that are known in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using our flower shop example, New York City is known for its New Year&#8217;s Eve celebration in Times Square. That said, here are some ways you can make a buzz around your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Blog Post:<\/strong><span style=\"font-weight: 400;\"> Consider writing a list of activities that people can do to celebrate New Year&#8217;s Eve in Times Square. You can also encourage your readers to buy a bouquet of flowers for their loved ones to make the event extra memorable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>New Year&#8217;s Promo:<\/strong><span style=\"font-weight: 400;\"> Let&#8217;s face it, a flower shop business can be seasonal. So, what better way to boost your sales on New Year than to launch a promo?<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Product Feature:<\/strong><span style=\"font-weight: 400;\"> You can write a blog post or upload a social media image featuring products relevant to your event or location. For instance, feature a flower that symbolizes new beginnings or why the rose is the official state flower of New York.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal here is to spread about your business by showing your expertise and relevance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Leverage_Social_Media\"><\/span><strong>6. Leverage Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your GMB profile is mean to consolidate your business information. Meanwhile, social media allows you to interact with your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Facebook and Instagram have Shoppable Post features, allowing you to tag your products in your post. Social media is also a cost-effective way to promote your business by running advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, you can use social media to accept orders and answer customer queries. If you feel like it will take most of your time, consider setting up a chatbot or hiring someone who can help manage your social media accounts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Have_Mobile-friendly_Content\"><\/span><strong>7. Have Mobile-friendly Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it is your blog post or social media image, ensure that it is compatible with any device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2018, 69% of smartphone users in the US used their mobile devices to shop. About 82% of them used a &#8220;near me&#8221; query, and 60% of them tend to click the first search result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, being mobile-friendly is essential if you want to rank first on local search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a local business, it may seem challenging to rank on relevant searches. More so if you have big companies to compete against. But with the help of local SEO done right, you can have a fair chance to boost your visibility and sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may think that digital marketing is only for enterprises or corporations. You do not know that search&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-20854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Effective Tips To Improve Your Local Search Ranking - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/effective-tips-to-improve-your-local-search-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Effective Tips To Improve Your Local Search Ranking - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"You may think that digital marketing is only for enterprises or corporations. 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