{"id":20935,"date":"2023-01-09T18:44:15","date_gmt":"2023-01-09T13:14:15","guid":{"rendered":"https:\/\/mindmingles.com\/?p=20935"},"modified":"2023-01-09T18:44:15","modified_gmt":"2023-01-09T13:14:15","slug":"worst-local-seo-mistakes-that-can-ruin-your-search-traffic","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/","title":{"rendered":"10 Worst Local SEO Mistakes That Can Ruin Your Search Traffic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Local search engine optimization is undoubtedly vital if you want people within your local area to discover your business. This explains why local SEO is best applied to companies with physical locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, <\/span><span style=\"text-decoration: underline;\"><strong>46% of all the searches<\/strong><\/span><span style=\"font-weight: 400;\"> done on Google aim to search for information. For instance, internet users would use their phones to search for restaurants near them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it makes sense to include local SEO in your marketing mix. The problem is that many businesses commit mistakes that can ruin their entire campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we have listed down ten common local SEO mistakes to avoid if you want to save your business&#8217;s marketing campaign.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#1_Lack_of_keyword_research\" >1. Lack of keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#2_Not_knowing_your_audience\" >2. Not knowing your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#3_Incomplete_business_information\" >3. Incomplete business information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#4_Lack_of_high-quality_relevant_links\" >4. Lack of high-quality, relevant links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#5_Irregular_updates\" >5. Irregular updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#6_Not_claiming_your_Google_My_Business_page\" >6. Not claiming your Google My Business page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#7_Publishing_low-quality_content\" >7. Publishing low-quality content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#8_Not_active_on_social_media_platforms\" >8. Not active on social media platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#9_Not_encouraging_customer_reviews\" >9. Not encouraging customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/#10_Not_optimizing_for_mobile_users\" >10. Not optimizing for mobile users<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Lack_of_keyword_research\"><\/span><strong>1. Lack of keyword research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keywords are vital for local SEO campaigns. Most of these terms are often used by your target audience when searching for what they need, thus leading them to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you should look at the following factors when choosing which keywords to target:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monthly traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search intent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average ad spend<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Doing so ensures that you are maximizing the benefits that your target keywords can give you. This includes traffic, conversion, and sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Not_knowing_your_audience\"><\/span><strong>2. Not knowing your audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important things you need to keep in mind with SEO is that you need to understand your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that SEO is your audience&#8217;s voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although many SEO marketers think that they know their audience, they often fall into the trap of not knowing how their customers behave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the market your customers wanted to buy. Can you identify the macro trends?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use both historical and real-time data to know how your customers&#8217; behaviors are changing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plan out what you find on customer intent in your keyword selection and strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Google planning tools and other essential tools that are at your disposal.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Incomplete_business_information\"><\/span><strong>3. Incomplete business information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s contact page should contain the name of your business, address, and phone number. Ideally, this should be listed as a text and not an image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so lets Google easily read your contact information, then verify it&#8217;s accuracy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that Google will often compare the information listed on your site to the Google+ Local page&#8217;s available data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you need to be consistent with the information you&#8217;ve listed and show that these are precisely the same information.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Lack_of_high-quality_relevant_links\"><\/span><strong>4. Lack of high-quality, relevant links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps one of the best ways you can convince Google that your site is relevant is to have quality, inbound links to your webpages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will show Google that you&#8217;re more than deserving of showing up on local search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you can also get other sites to link to you by publishing and promoting high-quality content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent starting point for your link building efforts is to include authority sources. This may consist of media outlets, local news, a niche that is relevant to regional trade, professional associations, and so on.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Irregular_updates\"><\/span><strong>5. Irregular updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is continuously changing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is continually bringing in new updates, and if a website missed a significant update, it might cause them to lose valuable traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last year, Google released various updates such as Google BERT, 3rd June Core Update, and many more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You always need to update your site and work with a reputable <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/mindmingles.com\/local-seo-services\/\" target=\"_blank\" rel=\"noopener\">local SEO company<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> if you want to get the best possible results.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Not_claiming_your_Google_My_Business_page\"><\/span><strong>6. Not claiming your Google My Business page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the essential things you can do if you want to rank on local SEO, especially with Google, is to claim your Google My Business Page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is so important that it accounts for <\/span><span style=\"text-decoration: underline;\"><strong>14.7 percent of the local ranking signals<\/strong><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20937 \" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/01\/Local-SEO.webp\" alt=\"Google My Business\" width=\"593\" height=\"396\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With local SEO, Google displays the information Google you add on Google My Business. Doing so allows you to incorporate Google Maps, your business name and contact information, and operation hours in the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set your Google My Business Page directly on Google. However, you have to verify your listing. That way, no one couldn&#8217;t edit your page in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from your My Business page, you should also include proper or unique descriptions about your business. Ensure that your contact information and business category is correct, as this will be included in your listing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure that it&#8217;s consistent. That way, you can upload as many relevant photos as possible with your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Publishing_low-quality_content\"><\/span><strong>7. Publishing low-quality content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your site&#8217;s content influences how you will rank on local search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you have a thin website. Meaning you only have about 500 words per page, and the content you publish there is low-quality. Then, you&#8217;ll find it harder to rank on Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing to remember here is for you to review your key webpages, then ensure that you have about 500 words (or more) worth of relevant content.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Not_active_on_social_media_platforms\"><\/span><strong>8. Not active on social media platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being active on social media is one of the signals that Google uses when ranking local businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, invest in promoting your business on various social media platforms like Instagram, Facebook, and Twitter. Doing so creates a fantastic opportunity for you to gain more exposure and buzz around your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Not_encouraging_customer_reviews\"><\/span><strong>9. Not encouraging customer reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reviews can make or break your business. That&#8217;s because it signals trust or authority on your part to the browser. Thus, you&#8217;ll significantly enhance your rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>91% of people read online reviews<\/strong><\/span><\/span><span style=\"font-weight: 400;\"> first, and 84% will trust them as reputable recommendations. Meaning, earning positive reviews allows you to speed up significantly the growth of your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Not_optimizing_for_mobile_users\"><\/span><strong>10. Not optimizing for mobile users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, both mobile and voice search is vital, more than site owners realize. Therefore, it will be a massive mistake on your part to overlook both.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why an excellent SEO strategy should ensure that you will optimize your site for both.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done correctly, local SEO allows you to build brand awareness and boost credibility. Thus, earning the recognition of potential customers and clients. This is an excellent strategy to drive your target audience to your business and increase your sales.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local search engine optimization is undoubtedly vital if you want people within your local area to discover your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,3],"tags":[],"class_list":["post-20935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Worst Local SEO Mistakes That Can Ruin Your Search Traffic - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/worst-local-seo-mistakes-that-can-ruin-your-search-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Worst Local SEO Mistakes That Can Ruin Your Search Traffic - 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