{"id":21035,"date":"2023-01-20T13:12:14","date_gmt":"2023-01-20T07:42:14","guid":{"rendered":"https:\/\/mindmingles.com\/?p=21035"},"modified":"2023-01-20T13:12:14","modified_gmt":"2023-01-20T07:42:14","slug":"your-rankings-have-dropped-things-to-do-now","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/","title":{"rendered":"Your Rankings Have Dropped \u2013 11 Things to Do Now"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This can be every SEOs horror story: Your website&#8217;s search rankings dropped, and your number of website visitors is dwindling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What to do next?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, you need to remind yourself that site fluctuations are inevitable. Google&#8217;s algorithm changes regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you see your rankings dive, don&#8217;t panic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A proactive, careful troubleshooting will help you rescue your rankings and get things going on the right path. That said, here are 11 helpful tips you need to do when your search rankings have dropped:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#1_Dont_Panic\" >1. Don&#8217;t Panic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#2_Analyze_And_Confirm_The_Drop\" >2. Analyze And Confirm The Drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#3_Check_Search_Console_For_A_Manual_Penalty\" >3. Check Search Console For A Manual Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#4_Check_For_Errors_Or_Warnings\" >4. Check For Errors Or Warnings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#5_Check_Your_Backlink_Profile\" >5. Check Your Backlink Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#6_Enhance_User_Experience\" >6. Enhance User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#7_Check_For_Possible_Malware\" >7. Check For Possible Malware<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#8_Produce_High-Quality_Content\" >8. Produce High-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#9_Understand_The_Search_Trends\" >9. Understand The Search Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#10_Do_A_Competitive_Analysis\" >10. Do A Competitive Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#11_Research_Googles_Ever-Changing_Algorithms\" >11. Research Google&#8217;s Ever-Changing Algorithms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/#_Over_To_You\" >\u00a0Over To You<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Dont_Panic\"><\/span><strong>1. Don&#8217;t Panic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we said, the first thing you need to do is stay calm. That&#8217;s because these are a part of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check first if your ranking tracking app has issues or whether Google is tuning their ranking algorithm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then recheck it the next day so that you can see whether or not things have gone back to normal.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Analyze_And_Confirm_The_Drop\"><\/span><strong>2. Analyze And Confirm The Drop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before doing something that will help raise your rankings, track and analyze it first. You can do it daily yourself or expect a regular report from an agency as part of their<\/span><a href=\"https:\/\/mindmingles.com\/seo-services-india\/\" target=\"_blank\" rel=\"noopener\"> <b>SEO services in India<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to track your rankings daily because Google makes approximately 3,200 algorithm changes every year. That&#8217;s about eight algorithm changes per day. So, you don&#8217;t have much choice here but to track your rankings regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also check your web analytics or Google Search Console to help verify your rankings on Google and see if your organic traffic did drop.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Check_Search_Console_For_A_Manual_Penalty\"><\/span><strong>3. Check Search Console For A Manual Penalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the same way, you might also raise Google&#8217;s ire without intending to do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you start to see your rankings drop for no reason at all, then it&#8217;s maybe because manual action was taken against your site or for specific web pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is that you might have done something unknowingly (which has caused the drop in rankings, or a mistake happened. Regardless of the reason, you need to correct this mistake as soon as you can.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you verify manual action, get alerts when there are any issues, and notify Google once you fixed the problem, you can use<\/span> <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>Google Search Console<\/strong><\/span><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Check_For_Errors_Or_Warnings\"><\/span><strong>4. Check For Errors Or Warnings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How does Google crawl your site, are there any penalties or errors?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, Google will notify you automatically about crawl errors when bots crawl your site. It will also let you know about the manual actions done by their human reviewers in case some of your site pages are flagged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, this is pretty specific information. So, it&#8217;s helpful that you check for errors or warnings so that you can deal with them once they arise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Check_Your_Backlink_Profile\"><\/span><strong>5. Check Your Backlink Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many factors can significantly impact your Google rankings, and the largest is the quality of links that point back to your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acquiring backlinks take time. Thus, we suggest checking your backlink profile if it&#8217;s healthy while developing new ones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21039 \" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/01\/Backlinks-Profile.png\" alt=\"Backlinks Profile\" width=\"593\" height=\"399\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also opt to hire a local link building company that can do it for you. There are also SEO companies that provide such services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are based in India, try searching for &#8220;<\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/mindmingles.com\/affordable-seo-packages\/\" target=\"_blank\" rel=\"noopener\">SEO packages India<\/a><\/strong><\/span><span style=\"font-weight: 400;\">&#8221; to filter local marketing companies that provide link building.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Enhance_User_Experience\"><\/span><strong>6. Enhance User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it can be easy to blame broken backlinks or changing algorithms, keep in mind that your site&#8217;s user experience is also crucial. It can impact your website&#8217;s usability, which can make or break its search engine ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say that your site isn&#8217;t responsive or mobile-friendly. Or you have slow-loading pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll only experience higher bounce rates, which can cost your valuable customers in the long-run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meaning, a great user experience in your site comes with several benefits.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Check_For_Possible_Malware\"><\/span><strong>7. Check For Possible Malware<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another reason why your site rankings have dropped is that it was hacked or infected by malware.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, search engines would place a warning next to the organic listing of your site. The notice would say, &#8220;This site may harm your computer.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, seeing this would keep most users from ever visiting your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most internet browsers today have their inbuilt malware and phishing protection. That way, when search engines aren&#8217;t able to warn searchers, their browser will.\u00a0<\/span><\/p>\n<p>To check for possible malware issues, go to GWT and click Dashboard &gt; Diagnostics &gt; Malware.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Produce_High-Quality_Content\"><\/span><strong>8. Produce High-Quality Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having many pages on your site that provide irrelevant or unmeaningful content can trigger a thin content penalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, such content belongs to a category. It is loaded with links, a couple of text lines, or other pages that don&#8217;t offer a lot of value in terms of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of low-quality content should be scrapped and replaced.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that, updating your content provides you with an opportunity to do conduct further keyword research. That way, you can incorporate better-performing keywords and make your content timely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just see to it that you stay away from keyword stuffing practices that Google usually frowns on.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Understand_The_Search_Trends\"><\/span><strong>9. Understand The Search Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whenever traffic drops, we tend always to blame it on the site, but this doesn&#8217;t usually work this way. Likely, the search volume for specific keywords is down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, ask yourself, did the latest search trends change? Most probably, keywords that you&#8217;re previously using aren&#8217;t famous anymore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say that your content is seasonal and depends on a specific time of the year and events, and then your traffic will depend on these dates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know why this traffic drop, you can head to<\/span><span style=\"text-decoration: underline;\"><strong> Google trends<\/strong><\/span><span style=\"font-weight: 400;\"> to check for these keywords.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Do_A_Competitive_Analysis\"><\/span><strong>10. Do A Competitive Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re the only company in a specific niche or industry, it usually doesn&#8217;t matter how many backlinks you have and what content you produce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, it doesn&#8217;t always happen that way. The competition to get noticed online (whatever industry you&#8217;re in) is fierce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we mean is, your Google rankings don&#8217;t often exist in a bubble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re often competing with other sites out there, so you need to understand how you can measure up to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why an essential part of your SEO strategy is competitive analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you identified what your competitors are doing right, consider doing the same for your website. That way, you can improve your ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Research_Googles_Ever-Changing_Algorithms\"><\/span><strong>11. Research Google&#8217;s Ever-Changing Algorithms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone dreads changing algorithms. When you think that you got your SEO strategy right and start receiving the rewards, Google blindsides you again with an algorithm shift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so can outright diminish or even destroy your entire SEO strategy. As we mentioned earlier, Google is continually tinkering with its algorithms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, between these huge updates, it doesn&#8217;t hurt that you try to keep up with the small changes. That way, you can quickly deal with these dwindling rankings.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"_Over_To_You\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><strong>Over To You<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Rankings do drop. That&#8217;s how it is in the world of SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you must keep your cool and thoroughly investigate the reasons that caused the drop. This is where having a &#8220;rank recover process&#8221; could come in handy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more importantly, you should monitor your website&#8217;s search engine regularly. This includes checking the number of organic traffic and conversions that your website is making.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, always keep yourself abreast of Google algorithm changes. That way, you can be proactive in improving your search rankings.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This can be every SEOs horror story: Your website&#8217;s search rankings dropped, and your number of website visitors&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-21035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your Rankings Have Dropped \u2013 11 Things to Do Now - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/your-rankings-have-dropped-things-to-do-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Rankings Have Dropped \u2013 11 Things to Do Now - 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