{"id":21072,"date":"2023-01-24T11:35:13","date_gmt":"2023-01-24T06:05:13","guid":{"rendered":"https:\/\/mindmingles.com\/?p=21072"},"modified":"2023-01-24T11:35:13","modified_gmt":"2023-01-24T06:05:13","slug":"how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/","title":{"rendered":"How to Fix These 7 SEO Mistakes That Hinders Your Small Business&#8217;s Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search Engine Optimization may be technical, but it is not rocket science. So much so that myths are surrounding this digital marketing strategy.<\/span><\/p>\n<p><strong>Some of these myths include the following:<\/strong><\/p>\n<p><strong>1. Snake Oil SEO:<\/strong><span style=\"font-weight: 400;\">\u00a0Since being an SEO does not require a degree or certification, anyone can make unfounded claims.<\/span><\/p>\n<p><strong>2. Keyword Density:<\/strong> <span style=\"font-weight: 400;\">This means you need to mention your keywords a couple of times, depending on how long your content is.<\/span><\/p>\n<p><strong>3. Link Quantity Over Quality:<\/strong><span style=\"font-weight: 400;\">\u00a0This leads to link buying, which is against every search engines&#8217; Terms of Services.<\/span><\/p>\n<p><strong>4. Content is Dead:<\/strong> <span style=\"font-weight: 400;\">Quality content is integral in an effective SEO campaign.<\/span><\/p>\n<p><strong>5. Site Submissions:<\/strong><span style=\"font-weight: 400;\">\u00a0No, there is no need to pay anyone to get your website listed on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is that these myths can cause misinformation within the community and among business owners. And following these myths instead of making an informed decision can hinder the growth of your small business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we have listed seven common SEO mistakes and some tips on how you can fix them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#1_Using_Black_Hat_SEO\" >1. Using Black Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#2_Not_Adapting_To_Change\" >2. Not Adapting To Change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#3_Stuffing_With_Irrelevant_Keywords\" >3. Stuffing With Irrelevant Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#4_Building_Spammy_Links\" >4. Building Spammy Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#5_Producing_Low-Quality_Content\" >5. Producing Low-Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#6_Ignoring_User_Experience\" >6. Ignoring User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#7_Not_Thinking_Ahead\" >7. Not Thinking Ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/#Fix_Your_SEO_Mistakes_and_Make_Your_Business_Grow\" >Fix Your SEO Mistakes and Make Your Business Grow<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Using_Black_Hat_SEO\"><\/span><strong>1. Using Black Hat SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is easy to fall for promises like, &#8220;We will make your website rank on the first page of Google within two weeks.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But is that even possible? In case it is, what tactics are used to achieve it. It is likely black hat SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Hat SEO is any digital marketing practice that violates the search engines&#8217; guidelines to influence search results. This includes keyword spamming and unethical link building.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong><span style=\"font-weight: 400;\"> Avoid it at all costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, black hat SEO can help you achieve your desired results. However, it will not last long. It also risks your website from getting penalized by search engines.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Not_Adapting_To_Change\"><\/span><strong>2. Not Adapting To Change<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Search engines tend to make algorithm updates from time to time. This is to ensure that they are providing the best and most relevant search results to their users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem, though, is that algorithm changes can come as a shock to many website owners.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong> <span style=\"font-weight: 400;\">Stay abreast with the recent search engine updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is an abundance of online news websites and digital publications about SEO. You can also connect with Google employees through social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Google tends to change the algorithm by surprise, you will not run out of reliable sources who can hint you of upcoming updates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Stuffing_With_Irrelevant_Keywords\"><\/span><strong>3. Stuffing With Irrelevant Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, keyword stuffing is a black hat SEO practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happens is that you mention a keyword as often as possible on your possible. This is in hopes of making that content rank for a particular query.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong> <span style=\"font-weight: 400;\">Conduct proper keyword research and use latent semantic indexing (LSI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conducting keyword research and using them correctly is vital to ranking for the right search queries. This means writing your content as naturally as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you should also incorporate relevant search terms. If you are writing about &#8220;decluttering,&#8221; this means sprinkling your content with &#8220;cleaning,&#8221; &#8220;organizing,&#8221; or &#8220;KonMari Method.&#8221;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Building_Spammy_Links\"><\/span><strong>4. Building Spammy Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aside from keyword stuffing, building spammy links is also a black hat SEO practice<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also known as low-quality links, these are links from irrelevant and substandard websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite recent algorithm updates, building spammy links is still in practice today. After all, links play a crucial role in your website&#8217;s search engine ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21073 aligncenter\" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/01\/Spammy-Links.jpg\" alt=\"Remove Spam Links\" width=\"399\" height=\"299\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But just like many black hat SEO practices, building spammy links can only give you a short-term result.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong><span style=\"font-weight: 400;\"> Practice ethical link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As much as possible, building your links organically. This means producing content that people would love to share and link back to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you can email various website owners or do guest posting in hopes that you can link to your content. But ensure that these are relevant websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are a self-development coach. You would want to acquire links from any known online publications within your niche.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Producing_Low-Quality_Content\"><\/span><strong>5. Producing Low-Quality Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just because search engines prefer new and fresh content does not mean you have to publish as many blog posts as you can. Pumping out content without considering quality can only hurt your search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It does not help improve your business&#8217;s online reputation either.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong> <span style=\"font-weight: 400;\">Use a content calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A content calendar ensures that you only produce content that you need when you need it. That way, you have ample time to create inspiring, informative, or educational content relevant to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, a content calendar makes auditing straightforward. This means knowing what content to update because they are making the most traction for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same thing goes for knowing whether you have duplicate content and what you can do about it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Ignoring_User_Experience\"><\/span><strong>6. Ignoring User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the thing: A person lands on your website to accomplish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be to feed his curiosity, buy your product, or download your e-book. But if they cannot do that, they would click the back button and move on to another website.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong> <span style=\"font-weight: 400;\">Keep user experience (UX) in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When building a website, it is imperative to consider the following factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Website architecture:<\/strong><span style=\"font-weight: 400;\">\u00a0This refers to how your website is organized.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Pageload speed:<\/strong> <span style=\"font-weight: 400;\">A three-second delay in pageload speed can <\/span><span style=\"text-decoration: underline;\"><strong>increase your bounce rate to 32%<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Mobile responsiveness:<\/strong><span style=\"font-weight: 400;\">\u00a0Your website should provide a consistent experience regardless of screen size.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Web security:<\/strong><span style=\"font-weight: 400;\">\u00a0This is vital if you are acquiring web visitor data and using it for other marketing purposes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Excellent UX is what makes your website usable and what gives your visitors the reason to stay. On the other hand, it improves your search engine ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Not_Thinking_Ahead\"><\/span><strong>7. Not Thinking Ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Much like being a deer in the headlights when it comes to algorithm updates, website owners tend to cling to the status quo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just because a website is ranking well for your target keywords does not mean it is the end of an SEO campaign. If anything, it is just the beginning.<\/span><\/p>\n<p><strong>How to Fix It:<\/strong><span style=\"font-weight: 400;\"> Be in the know of the latest digital marketing trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to continuously improve your website&#8217;s search engine ranking is to future-proof it. This means that you should always update yourself on what&#8217;s new in the digital marketing industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, voice search, augmented reality, and virtual reality are gaining traction. Thus, it would be best to learn a thing or two about them and experiment on how they can impact your search ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fix_Your_SEO_Mistakes_and_Make_Your_Business_Grow\"><\/span><strong>Fix Your SEO Mistakes and Make Your Business Grow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may have a small business, but it does not mean that you do not have the chance to get ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done right, SEO can even help you outrank the popular brands within your niche. What matters is that you know what tactics to apply and how to implement them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it would be best to hire a reputable company that provides <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/mindmingles.com\/affordable-small-business-seo-services\/\" target=\"_blank\" rel=\"noopener\">small business SEO services<\/a><\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, they can point out which part of your website needs work. Second, you can ask them to propose services that would suit your needs and budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key here is knowing what to prioritize to maximize your budget and ensure that your website will rank well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which leads us to this question: Which among the SEO mistakes listed above would you tackle first and why?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization may be technical, but it is not rocket science. So much so that myths are&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-21072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Fix These 7 SEO Mistakes That Hinders Your Small Business&#039;s Growth - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-fix-seo-mistakes-that-hinders-your-small-businesss-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fix These 7 SEO Mistakes That Hinders Your Small Business&#039;s Growth - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization may be technical, but it is not rocket science. 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