{"id":21110,"date":"2023-01-27T16:43:20","date_gmt":"2023-01-27T11:13:20","guid":{"rendered":"https:\/\/mindmingles.com\/?p=21110"},"modified":"2023-01-27T16:43:20","modified_gmt":"2023-01-27T11:13:20","slug":"small-business-tips-to-improve-search-rankings","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/","title":{"rendered":"3 Effective Small Business Tips To Improve Search Rankings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Small businesses usually have a limited workforce and resources. And this can make tapping their target market and promoting their products challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, Search Engine Optimization is here to provide businesses of all sizes an even playing field. When done correctly, it lets you establish your small business&#8217;s online presence. This means that more people can discover your brand and products.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#Defining_Search_Engine_Optimization\" >Defining Search Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#3_Effective_SEO_Tactics_for_Small_Businesses\" >3 Effective SEO Tactics for Small Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#1_Local_SEO\" >1. Local SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#a_Use_Google_My_Business_Account\" >(a) Use Google My Business Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#b_Add_Location_Pages_on_Your_Website\" >(b) Add Location Pages on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#c_Get_Listed_on_Online_Directories\" >(c) Get Listed on Online Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#d_Encourage_Online_Reviews\" >(d) Encourage Online Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#2_Technical_SEO\" >2. Technical SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#a_Improve_Pageload_Speed\" >(a) Improve Pageload Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#b_Optimize_Site_Structure\" >(b) Optimize Site Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#c_Make_it_Mobile-Responsive\" >(c) Make it Mobile-Responsive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#3_On-page_SEO\" >3. On-page SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#a_Conduct_Keyword_Research\" >(a) Conduct Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#b_Optimize_Your_URL\" >(b) Optimize Your URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/#c_Build_Healthy_Links\" >(c) Build Healthy Links<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Defining_Search_Engine_Optimization\"><\/span><strong>Defining Search Engine Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Also known as SEO, it is comprised of steps you need to take to improve your website to rank higher for a relative term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you own a shoe store in Delhi. When someone searched for &#8220;affordable shoes in Delhi,&#8221; your store&#8217;s website should be one of the search results. And if it is and you are ranking high, that means you are doing SEO right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just one reason you need SEO for your small business. Other than, such marketing practice have a long-lasting and compounding effect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, it compels you to consider usability. That&#8217;s because the more user-friendly a website, the longer a site visitor stays. This can decrease your bounce rate, impacting your search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another benefit you get to establish your presence and reputation within your industry. This is due to the content your produce and the promotional channels you use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you have an excellent online reputation, more people will trust your brand. This can increase sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Effective_SEO_Tactics_for_Small_Businesses\"><\/span><strong>3 Effective SEO Tactics for Small Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the benefits of SEO for small businesses all laid out, we have listed down three <\/span><a href=\"https:\/\/mindmingles.com\/affordable-small-business-seo-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>small business SEO services<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> you should implement. That way, you can improve your small business&#8217;s online presence.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Local_SEO\"><\/span><strong>1. Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a small business, you would probably benefit more if you focused on local SEO rather than targeting SEO relevant globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local SEO is essentially when you optimize your website so that it appears more on search engine results with a specific location. It is a lot less competitive, but it still can get some good search volume if you know which terms to target.<\/span><\/p>\n<p><strong>Here are some local SEO tactics that you should use:<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"a_Use_Google_My_Business_Account\"><\/span><strong>(a) Use Google My Business Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21112 size-full aligncenter\" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/01\/Local-SEO.jpg\" alt=\"Local SEO\" width=\"475\" height=\"281\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Creating your Google My Business account is one way to make your business easier to find on search engines. Google My Business is essentially a listing site powered by Google. Creating an account will help you rank higher on Google Maps and show up on local search results more. It&#8217;s simple and easy but powerful.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"b_Add_Location_Pages_on_Your_Website\"><\/span><strong>(b) Add Location Pages on Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you have business branches, you might want to add location-specific landing pages. That way, you can personalize the content on the landing page more depending on where the user is searching.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is all about bettering user experience, so providing relevant and personal content is always beneficial to a website.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"c_Get_Listed_on_Online_Directories\"><\/span><strong>(c) Get Listed on Online Directories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Besides getting a Google My Business listing up and running, it would be best if you also listed your business in other online directories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can list it down in general listing sites, like Yelp or something similar. However, there are also industry-specific listings. Another tip is to get listed on local directories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more relevant the guide is to your industry, the better it is for you.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"d_Encourage_Online_Reviews\"><\/span><strong>(d) Encourage Online Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Another way to promote your business is to encourage online customer reviews. It&#8217;s also content that you didn&#8217;t have to create yourself. Thus, it&#8217;s a good idea to encourage previous customers to leave reviews of your product or services as much as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it can encourage window shoppers to shop from your business because they&#8217;ve seen a positive review of your product or service.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Technical_SEO\"><\/span><strong>2. Technical SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Technical SEO is less about what you do on the front end of your site and more about its back end, the ones that people don&#8217;t see or notice. This includes website security, schema markups, and trimmed codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get you started, here are some technical SEO tips you can do:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"a_Improve_Pageload_Speed\"><\/span><strong>(a) Improve Pageload Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One of your website&#8217;s most critical technical aspects that you should pay attention to would be your website&#8217;s loading speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It only takes a second for potential customers to click away from your website when they deem that the website isn&#8217;t loading fast enough. Plus, crawlers will pay attention to a slow website and recommend the site to people as much if it&#8217;s too slow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you should find ways to speed up your website.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"b_Optimize_Site_Structure\"><\/span><strong>(b) Optimize Site Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As mentioned before, the proper and easy navigation through your site is one part of technical SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, SEO is not just about getting the attention of your potential customers. It&#8217;s also about providing an excellent user experience for your website visitors.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"c_Make_it_Mobile-Responsive\"><\/span><strong>(c) Make it Mobile-Responsive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Speaking of creating a positive user experience on your website, you also want to make sure that your website is mobile-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, smartphone users in the world <\/span><span style=\"text-decoration: underline;\"><strong>reached 3.5 billion<\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>.<\/strong><\/span> And more than half of them access the Internet through their devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, it&#8217;s vital that your website can provide a consistent experience, regardless of screen size.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_On-page_SEO\"><\/span><strong>3. On-page SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On-page SEO is more about the content you publish on your website. We are not just talking about your blog posts. We also mean the text and images you put on your Homepage, About Us, and Contact Us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s because your content and how you optimize it are integral in ranking for the right keywords.<\/span><\/p>\n<p><strong>Here are some on-page SEO to get you started:<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"a_Conduct_Keyword_Research\"><\/span><strong>(a) Conduct Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Keyword research is a significant part of on-page SEO as it helps you identify which phrases and terms to target in your content. It lets you know which words are most relevant to your target audience and whether they&#8217;re worth pursuing or not based on the level of competition.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"b_Optimize_Your_URL\"><\/span><strong>(b) Optimize Your URL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Every URL for your webpage should also go through scrutiny. As much as possible, you want to avoid an auto-generated URL filled with random letter and number combinations. You want your URL to have the right keywords in place because it helps you rank for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t check your web page URLs, that&#8217;s an opportunity that you&#8217;re losing out on when you don&#8217;t have to at all.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"c_Build_Healthy_Links\"><\/span><strong>(c) Build Healthy Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s internal and external links also have impact on your search engine ranking. One of the most relevant methods is to ensure that every link on your site works and leads to a working website\/web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also want to make sure that high-quality and reputable websites are linking back to your site. That lets search engines know that you are also a reputable and trustworthy site worth recommending to their users.<\/span><\/p>\n<p><strong>Outbound Links:<\/strong><span style=\"font-weight: 400;\">\u00a0These are the links that lead back to your site from other websites. These links let Google know that you are someone associated with whichever site is linking back to you.<\/span><\/p>\n<p><strong>Internal Links:<\/strong><span style=\"font-weight: 400;\">\u00a0These are links from one webpage to another. Internal links help search engines understand how your content is inter-related with one another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SEO techniques and tips stated above allows your small business to stand out from the competition. It also provides you an even playing field to compete against the big brands. This means that you have the same opportunity to attract customers and generate sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses usually have a limited workforce and resources. And this can make tapping their target market and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,3],"tags":[],"class_list":["post-21110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Effective Small Business Tips To Improve Search Rankings - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/small-business-tips-to-improve-search-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Effective Small Business Tips To Improve Search Rankings - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"Small businesses usually have a limited workforce and resources. 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