{"id":21275,"date":"2023-02-10T14:45:13","date_gmt":"2023-02-10T09:15:13","guid":{"rendered":"https:\/\/mindmingles.com\/?p=21275"},"modified":"2023-02-10T14:45:13","modified_gmt":"2023-02-10T09:15:13","slug":"common-seo-mistakes-that-startups-make","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/","title":{"rendered":"10 Common SEO Mistakes That Startups Make"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may have a beautiful website with hundreds of blog posts, but it will not bring results unless you optimize it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, there are a plethora of Search Engine Optimization resources online. However, what breaks an SEO campaign is the mistakes that we commit. And this is true for many startups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will share ten common SEO mistakes you should avoid.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#1_Ignoring_Website_Audits\" >1. Ignoring Website Audits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#2_Using_Black_Hat_SEO\" >2. Using Black Hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#3_Keyword_Spamming\" >3. Keyword Spamming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#4_Ignoring_Web_Analytics\" >4. Ignoring Web Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#5_Duplicating_Content\" >5. Duplicating Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#6_Neglecting_Internal_Linking\" >6. Neglecting Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#7_Letting_Broken_Links_Stay_Broker\" >7. Letting Broken Links Stay Broker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#8_Non-Responsive_Website\" >8. Non-Responsive Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#9_Neglecting_User_Experience\" >9. Neglecting User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#10_Not_Thinking_Ahead\" >10. Not Thinking Ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ignoring_Website_Audits\"><\/span><strong>1. Ignoring Website Audits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you own a startup and have a dedicated website, you must conduct regular audits. Doing so allows you to monitor your website&#8217;s SEO health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checking whether your organic traffic is increasing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What keywords your visitors commonly use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checking if your bounce rate is high<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where they usually bounce off<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you know these things, you have an insight into which parts of your website need fixing. You also get the idea of how you can best promote your startup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are not tech-savvy enough to audit your website, do not worry. There are marketing agencies that include website audits to their <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/mindmingles.com\/affordable-small-business-seo-services\/\" target=\"_blank\" rel=\"noopener\"><strong>small business SEO services<\/strong><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Using_Black_Hat_SEO\"><\/span><strong>2. Using Black Hat SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is tempting to believe promises like, &#8220;We will make your website rank on the first page of Google within two weeks.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as they say, when something is too good to be true, it probably is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are not saying that ranking on the first page within two weeks is impossible. However, tactics used to achieve this result is likely Black Hat SEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is any digital marketing practice that violates the search engines&#8217; guidelines to influence search results. This includes keyword spamming and unethical link building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, do not expect that you will enjoy your search engine ranking for long. That&#8217;s because search engines are likely to penalize your startup website as soon as you are caught.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, go for white hat SEO practices and aim to outrank your competitors slowly but surely.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Keyword_Spamming\"><\/span><strong>3. Keyword Spamming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to do SEO right, one of the first things you should avoid is keyword spamming. It is when you mention your target keyword too many times on your online content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, keyword-stuffed content does not sound natural. This can compromise your website&#8217;s usability. Because who would want to read spammy content, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This explains why keyword spamming can raise red flags. When they see that you have a high bounce rate, search engines will manually check its reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can result in a decrease in search engine ranking. Worst, your website will get de-indexed on search results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ignoring_Web_Analytics\"><\/span><strong>4. Ignoring Web Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similar to website audit, ignoring your web analytics is a huge no-no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not check your web analytics regularly, how would you know if your website is performing well or not?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, web analytics can show you which parts of your startup website are popular among your visitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21278 \" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/02\/Common-SEO-Mistakes-That-Startups-Makes.jpeg\" alt=\"Web Analytics\" width=\"794\" height=\"529\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are seeing more and more people are reading your case studies, perhaps you should feature use cases in your marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so will enable you to attract warm leads and convert them into clients or users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Duplicating_Content\"><\/span><strong>5. Duplicating Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sure, there is content that is popular among your website visitors. But that does not mean that you will repeatedly publish it in different parts of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What happens when you keep on publishing duplicate content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quick answer is that you will suffer a drop in search engine ranking and organic traffic. Here&#8217;s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search engines will choose which content to index and rank based on various factors. This is to provide the most relevant results to their users. As such, a duplicate content&#8217;s value and visibility will be diluted.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Link equity (or &#8220;link juice&#8221;) will be diluted as link builders have to choose which content to link to. You might as well get all the equity by publishing high-quality and link-worthy content.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Neglecting_Internal_Linking\"><\/span><strong>6. Neglecting Internal Linking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Linking one web page to another is called internal linking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you wrote a blog post about the benefits of your startup product or service. From your blog post, you can link to your homepage or pricing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be wondering why you should do internal linking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is simple: You want to keep a visitor on your website. The longer they stay on your website, the more usable it looks in the eyes of search engine bots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And a usable website gets rewarded with a better search engine ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Letting_Broken_Links_Stay_Broker\"><\/span><strong>7. Letting Broken Links Stay Broker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It may not look like it, but broken links can hamper your startup website&#8217;s usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine walking in an alley only to meet a dead end. That&#8217;s what happened when a site visitor encounters a broken link. Thus, it is safe to assume that broken links can also hinder usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, this can hurt your search engine rankings and online reputation. As a result, you will lose clients or app users for your startup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, ensure that your website does not contain any broken links.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Non-Responsive_Website\"><\/span><strong>8. Non-Responsive Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First announced in 2016, Google uses mobile-first indexing. It is when the search engine giant uses the mobile version of your website for indexing and ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you must have a mobile-responsive website. After all, <\/span>more than 50% of online traffic<span style=\"font-weight: 400;\"> comes from mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine what you are missing out on if you do not have a mobile-friendly website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Neglecting_User_Experience\"><\/span><strong>9. Neglecting User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A site visitor lands on your website to accomplish something. It can be to download your app or look for an investor relations document.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your website visitor took a while to accomplish his tasks, do not expect him to stay. That said, you should keep the user experience (UX) in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some factors that you should consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website architecture or how your website is organized.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pageload speed. A three-second delay in page load speed can <\/span>increase your bounce rate to 32%<span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile responsiveness. Your website should provide a consistent experience regardless of screen size.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web security. This is vital if you are acquiring web visitor data and using it for other marketing purposes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Excellent UX makes your website usable and the reason your visitors are likely to stay. As a result, it can help improve your search engine ranking.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Not_Thinking_Ahead\"><\/span><strong>10. Not Thinking Ahead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The problem with many startup founders and website owners is that they cling to the status quo. That&#8217;s why they are like deer in the headlights when search engines update their algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, you do not have to drive yourself crazy to ensure that your startup will rank well for your target keywords. That is if you can keep yourself abreast of the latest digital marketing trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another is to keep on producing high-quality content and ensuring your website&#8217;s usability. That way, your rankings will not be shaken every time an algorithm update is rolled out.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A robust SEO campaign can help you establish your startup&#8217;s online presence. It is also vital in acquiring clients, users, and investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the keys to developing a solid SEO strategy are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not game the system. The more you think that you can trick search engines that you are worthy of a ranking, the adverse the effect to your startup<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritize usability. When you have a user-friendly website, your visitors are likely to stay. And this can impact your SEO efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide value. This is another reason your site visitors will stay and opt to hire your services or buy your products.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And remember: When it is too good to be true, it probably is.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have a beautiful website with hundreds of blog posts, but it will not bring results unless&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-21275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Common SEO Mistakes That Startups Make - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/common-seo-mistakes-that-startups-make\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Common SEO Mistakes That Startups Make - 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