{"id":21306,"date":"2023-02-13T11:29:11","date_gmt":"2023-02-13T05:59:11","guid":{"rendered":"https:\/\/mindmingles.com\/?p=21306"},"modified":"2023-02-13T11:29:11","modified_gmt":"2023-02-13T05:59:11","slug":"social-media-marketing-myths-you-should-leave-behind","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/","title":{"rendered":"Debunking 9 Social Media Marketing Myths You Should Leave Behind"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There is no denying that people connect through social media. Aside from being a communication tool, businesses also use this platform to build brand awareness and boost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a cost-effective way to promote your business when used correctly. That&#8217;s because it allows you to connect with your target market on a personal level. As a result, you can build a community around your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this community can help spread the word about your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, you should understand how social media marketing works. This includes debunking myths surrounding this platform.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#1_It_is_not_measurable\" >1. It is not measurable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#2_You_can_ignore_negative_reviews\" >2. You can ignore negative reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#3_It_doesnt_drive_revenue\" >3. It doesn&#8217;t drive revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#4_Social_media_is_unnecessary\" >4. Social media is unnecessary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#5_Paying_customers_is_always_better_than_followers\" >5. Paying customers is always better than followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#6_You_should_immediately_respond_to_comments\" >6. You should immediately respond to comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#7_You_should_set_up_an_account_on_all_platform\" >7. You should set up an account on all platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#8_You_can_post_the_same_content_on_all_platforms\" >8. You can post the same content on all platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#9_Social_media_marketing_is_free\" >9. Social media marketing is free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_It_is_not_measurable\"><\/span><strong>1. It is not measurable<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is highly measurable. You can track your URLs, your purchase funnel&#8217;s visibility, and a unified customer database.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With social media, you can go about it the same way you would with any other medium or platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outline what you wanted to get with social media marketing. What is it that you want to achieve?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know what your goals are. Ensure that they&#8217;re accessible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure your goals using various software and analytics.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assess your performance, and adjust your goals and expectations if necessary.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_You_can_ignore_negative_reviews\"><\/span><strong>2. You can ignore negative reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Almost every brand gets a negative review here and there, even established brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, on social media, these comments are often made public. Prospects will get to see all the negative things people will have to say about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think that this is a bad thing. But think of it as an opportunity to turn a negative experience into a positive one since you have to respond to these comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, rather than ignoring these negative comments, show your followers what type of customer care you can provide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Handling negative reviews well will benefit you and your brand in the long run.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_It_doesnt_drive_revenue\"><\/span><strong>3. It doesn&#8217;t drive revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is one of the biggest social media myths out there. Your social media marketing efforts won&#8217;t be driving any revenue if you fail to use them properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you create a solid strategy, adapt your data, and stick with your plan, you&#8217;ll be generating leads and sales using social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Hubspot, <\/span><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\">62% of companies<\/span><\/strong><\/span><span style=\"font-weight: 400;\"> that use LinkedIn have gotten their customers using the platform. It also found out that 52% of those companies were using Facebook, and 44% used Twitter to gain customers using these platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media drives in leads and generates prospective customers. But this often doesn&#8217;t happen overnight, and you need to be consistent with your efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s also an added benefit of increased awareness of your brand. That&#8217;s why we suggest that you work closely with a reputable <a href=\"https:\/\/mindmingles.com\/social-media-marketing-smo\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">social marketing company<\/span><\/strong><\/a>.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Social_media_is_unnecessary\"><\/span><strong>4. Social media is unnecessary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media isn&#8217;t just another fad or trend. It&#8217;s here to stay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big or small, your company should be utilizing social media. After all, there is a growing number of tech-savvy clients and customers these days.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21308 \" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2023\/02\/Social-Media-Marketing1.jpeg\" alt=\"Social Media Platforms\" width=\"750\" height=\"422\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also worth noting that even giant companies like Apple or Google took the time to build their social media presence. Eventually, this paid off because we&#8217;re all quite familiar with these brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, take the hint from these big companies, and build a solid social media presence. As we said before, this will benefit you no matter what size your company is.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Paying_customers_is_always_better_than_followers\"><\/span><strong>5. Paying customers is always better than followers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you think that some of your followers who didn&#8217;t turn into buyers aren&#8217;t worth having, you fail to see the bigger picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t underestimate the fact of having a large social media reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your followers don&#8217;t purchase your product, they can still be helpful to your brand because:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It means that you have access to your followers&#8217; networks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If some of your followers are influencers, their clout will also transfer to your company via association.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media engagement can impact your SEO efforts.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_You_should_immediately_respond_to_comments\"><\/span><strong>6. You should immediately respond to comments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s pretty apparent if followers or fans leave comments in your posts or stories, you should be responding to them. This is true, especially if you encourage people to do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the common misconception here is that you should immediately do so. Otherwise, you&#8217;ll be losing your fans and followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this isn&#8217;t always the case. The trick here is answering back to them promptly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they leave a comment that doesn&#8217;t require any social media involvement, then you can wait for a little while before leaving a response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ideally, it&#8217;s better that you respond to messages and comments within 24 hours.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_You_should_set_up_an_account_on_all_platform\"><\/span><strong>7. You should set up an account on all platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some business owners think that they need to be on every social media platform known to man. They believe that doing so can help maximize their online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What they forget to consider is how to manage that many accounts. As a result, an entrepreneur spread himself too thin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you need to set up a target demographic with your social media strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, you should pick the right platform tailored for your needs. You should also choose a platform wherein most of your target demographic is active. Another thing to consider is whether the content you produce will resonate with the users of the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you should choose at least two or three platforms that you&#8217;ll be focusing on. Doing so allows you to make better use of your time instead of running a million social media accounts.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_You_can_post_the_same_content_on_all_platforms\"><\/span><strong>8. You can post the same content on all platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every social media platform is different. That&#8217;s why it will always need a different strategy on your part.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many social media users will come up with a single post and publish it across all their social media channels to save time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But every platform almost always requires a different focus. Hence, it doesn&#8217;t make sense to copy and paste the same content across all your channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn&#8217;t mean that you shouldn&#8217;t come up with similar posts. However, you should consider every platform&#8217;s format, and it should meet its requirements as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be creative about how you can repurpose your existing content. Is it possible to turn a blog you&#8217;ve written into a Youtube video or vice versa? Can you get the data you&#8217;ve tweeted and turn it into an interesting infographic on Pinterest?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Social_media_marketing_is_free\"><\/span><strong>9. Social media marketing is free<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is often the most common social media myth. While, of course, it&#8217;s free to set up a social media account for your business, you need to invest to get your desired results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media algorithms have also grown increasingly sophisticated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps the only way you can be sure that your followers see your most important content is by boosting it. Social media marketing, if done correctly, will allow you to get your content in front of prospective customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you don&#8217;t have to spend a lot of money, unlike other forms of traditional advertising out there, to get the results you want.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Listed above are social media marketing myths that you should forget. That&#8217;s because these myths pose limiting beliefs, hindering you from growing your business through social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to give social media marketing a spin, we suggest building your presence on one platform first and seeing how it goes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who knows? You might only need one platform to make your business grow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no denying that people connect through social media. Aside from being a communication tool, businesses also&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-21306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Debunking 9 Social Media Marketing Myths You Should Leave Behind - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/social-media-marketing-myths-you-should-leave-behind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debunking 9 Social Media Marketing Myths You Should Leave Behind - Mindmingles\" \/>\n<meta property=\"og:description\" content=\"There is no denying that people connect through social media. 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