{"id":23213,"date":"2020-07-17T09:25:35","date_gmt":"2020-07-17T03:55:35","guid":{"rendered":"https:\/\/mindmingles.com\/?p=6153"},"modified":"2020-07-17T09:25:35","modified_gmt":"2020-07-17T03:55:35","slug":"10-rookie-digital-marketing-mistakes-brands-should-avoid","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/","title":{"rendered":"10 Rookie Digital Marketing Mistakes Brands Should Avoid"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you free from committing rookie mistakes for your business?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital marketing industry is always expanding, providing more opportunities for brands to promote themselves on the internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with a lot of competition out there, you need to look for unique and creative ways to stand out. With so much on the line, you couldn&#8217;t afford to commit these costly mistakes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the ten rookie <\/span><a href=\"https:\/\/mindmingles.com\/digital-marketing-services\/\"><b>Digital Marketing Services<\/b><\/a><span style=\"font-weight: 400;\"> strategies that brands should avoid:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#1_Spending_Too_Much\" >1. Spending Too Much<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#2_Lack_Of_Keyword_Research\" >2. Lack Of Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#3_Targeting_The_Wrong_Audience\" >3. Targeting The Wrong Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#4_Not_Encouraging_Reviews\" >4. Not Encouraging Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#5_Using_Pop-Ups_Ads\" >5. Using Pop-Ups Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#6_Fail_To_Realize_The_Importance_Of_Visuals\" >6. Fail To Realize The Importance Of Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#7_Not_Familiar_With_Best_Digital_Platforms\" >7. Not Familiar With Best Digital Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#8_Forgetting_Mobile_Users\" >8. Forgetting Mobile Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#9_Expecting_A_Fast_Or_Immediate_Result\" >9. Expecting A Fast Or Immediate Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#10_Neglecting_SEO\" >10. Neglecting SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/#Over_To_You\" >Over To You<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Spending_Too_Much\"><\/span><strong>1. Spending Too Much<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While advertising is one of the best ways to gain quick results, you need to have a solid digital marketing campaign to back it up. That will help you create a more lasting impact by providing your audience value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of throwing your money and spending it on a pay-per-click campaign, consider investing it in high-quality content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-quality content includes whitepapers, high-quality blog posts, infographics, and so on. Content like these have a one-time cost but could be shared indefinitely by your target audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lack_Of_Keyword_Research\"><\/span><strong>2. Lack Of Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even in the age of social media, if you want to gain organic traffic on your site, then you should focus on keyword research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords will eventually determine what your site will be all about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless you put in the effort to structure your site with the right keywords effectively, you&#8217;ll make it difficult for search engines to determine the exact nature of your business.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Targeting_The_Wrong_Audience\"><\/span><strong>3. Targeting The Wrong Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most common mistakes a lot of people make in their digital marketing strategy is spreading themselves too thin. Their niche is too broad, and they&#8217;re out there, trying to cater and please everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this doesn&#8217;t often lead to satisfying results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, many start-ups will usually set up social media accounts on virtually every social media platform out there. But managing all of them will be nearly impossible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do manage to post on these social media platforms through the help of automation tools, you&#8217;re still not delivering a kind of experience that&#8217;s specially tailored to the platform. You&#8217;ll be missing out on tons of engagement from your audience as a result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps that you do your research first on a particular niche that you&#8217;re interested in and passionate about. That will help you come up with a more targeted audience. Also, take time to know who your audience is and their needs, habits, and wants. That way, you&#8217;ll be able to find who your target market is, rather than desperately trying to find them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6155\" src=\"https:\/\/mindmingles.com\/wp-content\/uploads\/2020\/07\/digi-300x200.jpg\" alt=\"digital marketing services\" width=\"600\" height=\"400\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Not_Encouraging_Reviews\"><\/span><strong>4. Not Encouraging Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know that <\/span><span style=\"font-weight: 400;\">92%<\/span><span style=\"font-weight: 400;\"> of your prospective customers will check the reviews first before contacting you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a lot of 5-star, and positive reviews will help you in your tumultuous first year of managing a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But do you know that not all businesses that get the best reviews don&#8217;t always have the best products or offerings?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what sets them apart is that they have one of the best reviews collection systems. They&#8217;re using software to help manage these reviews or use promotions and discounts to people who leave reviews.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Using_Pop-Ups_Ads\"><\/span><strong>5. Using Pop-Ups Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of gaining more sign-ups and leads, pop-ups now have the oppositive effect on users. Most people are often annoyed with them, as it interrupts the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might end up throwing your money down the drain if you invest so much on them. You also run the risk of sending your prospects to your competitors&#8217; sites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The effectiveness of using pop-ups have significantly declined over the last couple of years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to effectively them is through exit-intent pop-ups. Since the user is about to leave your website, you virtually have nothing to lose.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Fail_To_Realize_The_Importance_Of_Visuals\"><\/span><strong>6. Fail To Realize The Importance Of Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of brands fail to realize the importance of using high-quality visuals. Because of the highly competitive nature of the internet, you can utilize visual imagery to stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neglecting your brand&#8217;s visuals might cause you to stand out, but all for the wrong reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Low-quality images: <\/b><span style=\"font-weight: 400;\">Low-quality imagery, visuals, photos, and videos might cause others to perceive your brand as incompetent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Decreased recall: <\/b><span style=\"font-weight: 400;\">Your customers can easily distinguish a visual that&#8217;s cliche or boring to high-quality branding that adds value to them. So, put in the effort to be original and unique.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Using the colors: <\/b><span style=\"font-weight: 400;\">All colors have meaning, and colors that you choose will say a lot about your brand. So, when creating a brand strategy, select the colors that match your brand values and identity.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Not_Familiar_With_Best_Digital_Platforms\"><\/span><strong>7. Not Familiar With Best Digital Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When creating a digital marketing strategy on social media, it&#8217;s also crucial that you&#8217;re familiar with these platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picking the right platforms early on can easily turn your brand or business into a trendsetter, and it&#8217;s always a good thing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Forgetting_Mobile_Users\"><\/span><strong>8. Forgetting Mobile Users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simply having a website that caters to desktop users isn&#8217;t enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost everyone these days has a phone in their pocket, and most of them are using these devices to access the internet and stay connected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, ensure that you&#8217;re not looking for mobile users as well. The number of mobile users has already surpassed those that are using a desktop. According to <\/span><span style=\"font-weight: 400;\">Statista<\/span><span style=\"font-weight: 400;\">, this number is forecasted to grow to 7.26 billion and keeps on growing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is essential for your site should be optimized for mobile users.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Expecting_A_Fast_Or_Immediate_Result\"><\/span><strong>9. Expecting A Fast Or Immediate Result<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most business owners want fast and immediate results for their efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they don&#8217;t immediately see quick results, most of them get discouraged and pull out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But building a successful digital marketing strategy takes time, a lot of hard work, and perseverance.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Neglecting_SEO\"><\/span><strong>10. Neglecting SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If brands and businesses often neglect SEO, they&#8217;ll be setting themselves up to fail right from the start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine optimization (SEO) is how users come across anything on the internet. It is also where your target audience will find you on search engines.\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Over_To_You\"><\/span><b>Over To You<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, there you have it. Keep these points in mind to avoid these blunders, and stay on top with your current digital marketing campaign, helping you achieve the best possible results. Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you free from committing rookie mistakes for your business?\u00a0 The digital marketing industry is always expanding, providing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Rookie Digital Marketing Mistakes Brands Should Avoid - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/10-rookie-digital-marketing-mistakes-brands-should-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Rookie Digital Marketing Mistakes Brands Should Avoid - 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