{"id":5762,"date":"2020-02-19T01:16:43","date_gmt":"2020-02-18T19:46:43","guid":{"rendered":"https:\/\/mindmingles.com\/?p=5762"},"modified":"2020-02-19T01:16:43","modified_gmt":"2020-02-18T19:46:43","slug":"step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/","title":{"rendered":"Step-by-Step Guide: How to Write a Killer SEO Strategy For Your Online Shop"},"content":{"rendered":"<p>Whether you&#8217;re running a big e-commerce company or you&#8217;re a small business owner, this guide is for you. SEO is the single most important segment of digital marketing that you have to start using. Strong competitors are fighting for their piece of the market. And you need to fight back using SEO.<\/p>\n<p>Optimizing your content for search engines is the best way to get organic traffic. It\u2019s also the best way to increase sales and improve your business. If you\u2019re interested in learning about SEO, we\u2019ve got you covered. Below, you\u2019ll find a detailed step-by-step guide. It will tell you exactly how to set up an SEO strategy for your online shop.<\/p>\n<p>Let\u2019s break it down and get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#1_Keyword_Research\" >1. Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#2_Keyword_Placement\" >2. Keyword Placement<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#%E2%80%93_Keyword_Stuffing\" >&#8211; Keyword Stuffing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#%E2%80%93_Keyword_Cannibalization\" >&#8211; Keyword Cannibalization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#3_Intuitive_Navigation\" >3. Intuitive Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#4_Website_Speed\" >4. Website Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#5_Optimize_For_Mobiles\" >5. Optimize For Mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#6_Accuracy_Value\" >6. Accuracy &amp; Value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Keyword_Research\"><\/span>1. Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s start from scratch.<\/p>\n<p>Keywords are the building blocks of your content. Still, finding and choosing the best keywords require some strategizing.<\/p>\n<p>The process of selecting the keywords that match the purpose of your content is important. Here are the steps you need to follow:<\/p>\n<p>&#8211; <strong>Tools<\/strong><br \/>\nUse a keyword research tool such as Moz and Google Ads Keyword Planner.<\/p>\n<p>&#8211; <strong>Focus on Local<br \/>\n<\/strong>Use keywords that have a high local monthly searches, instead of global.<\/p>\n<p>&#8211; <strong>be specific<\/strong><\/p>\n<p>Broad keywords are hard to conquer. Serious digital marketing agencies and companies are working to win over such keywords.<br \/>\nInstead of going for the broadest keyword, be more specific to tie it to your content.<\/p>\n<p>&#8211; <strong>Use Long-Tail Keyword<\/strong><\/p>\n<p>Long-tail keywords can work wonders for your SEO. They are perfect for voice searches, which is becoming a dominant way of asking for information online.<\/p>\n<p>This is the basics of finding the right keywords for your product pages and blog posts.<\/p>\n<p>For example, if you\u2019re selling organic baby formulas, you should not go for a keyword such as <strong>\u201c<\/strong>baby food<strong>\u201d<\/strong>. It\u2019s too broad, global, and not specifically tied to your content.<\/p>\n<p>Instead, search for keywords that are closer to the purpose of your e-commerce and your online shop.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Keyword_Placement\"><\/span>2. Keyword Placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you know how to choose your keywords, you need to understand how to implement them in your content.<\/p>\n<p>There are several aspects that you need to consider. We&#8217;ll break it down for you:<\/p>\n<p>&#8211; <strong>Keyword Locations<br \/>\n<\/strong><br \/>\nThere are strategic locations for keyword placement. You need to cover all of them for maximum optimization.<\/p>\n<p>Place keywords in the following locations:<\/p>\n<p>\u25cf page titles<\/p>\n<p>\u25cf headings<\/p>\n<p>\u25cf subheading<\/p>\n<p>\u25cf meta titles<\/p>\n<p>\u25cf image file names<\/p>\n<p>\u25cf product description<\/p>\n<p>These are the locations you have to cover.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%93_Keyword_Stuffing\"><\/span>&#8211; Keyword Stuffing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keyword stuffing is wrong, and here\u2019s why.<br \/>\nKeyword stuffing means using multiple keywords over and over again within the same piece of content, to rank higher for the given keyword. However, the effects of keyword stuffing are the opposite:<\/p>\n<p>\u25cf your content is low-quality<\/p>\n<p>\u25cf your content offers no value<\/p>\n<p>\u25cf readers are disappointed<\/p>\n<p>\u25cf you lose credibility<\/p>\n<p>\u25cf Google recognizes your content as spammy<\/p>\n<p>Avoid this completely since it will only do you harm.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%93_Keyword_Cannibalization\"><\/span>&#8211; Keyword Cannibalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you think that more pages targeting the same keyword will do you good, you\u2019re wrong. This is called keyword cannibalization and it\u2019s bad for your SEO.<\/p>\n<p>What you\u2019re actually doing is competing against yourself. You&#8217;re splitting your efforts into multiple sides, making them all weak.<\/p>\n<p>Instead, focus on one keyword per page to invest all your efforts into a single keyword.<\/p>\n<p>It\u2019s important that you know how, where, and why to place a specific keyword. Avoid these <a href=\"https:\/\/mindmingles.com\/avoid-these-8-digital-marketing-mistakes-for-better-seo\/\">digital marketing mistakes<\/a> and work on improving your SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Intuitive_Navigation\"><\/span>3. Intuitive Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The architecture of your website plays an important role in your SEO.<\/p>\n<p>The one thing you need to keep in mind is simplicity.<\/p>\n<p>Make sure that your website offers:<\/p>\n<p>&#8211; intuitive navigation<\/p>\n<p>&#8211; flat architecture<\/p>\n<p>&#8211; the simplest path from the Home page to the desired product<\/p>\n<p>The architecture of your online shop\u2019s website will influence your conversions, <a href=\"https:\/\/mindmingles.com\/the-step-by-step-guide-to-improving-your-google-rankings-without-getting-penalized\/\">Google rankings<\/a>, and bounce rate. Remember, the simpler, the better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Website_Speed\"><\/span>4. Website Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The longer the potential buyers have to wait, the bigger your bounce rate will be.<\/p>\n<p><em>\u201cIf your site is loading slowly, your visitors will exit it and turn to your biggest competitor. To avoid this, you have to optimize your page loading time,\u201d<\/em> says Estelle Liotard, a digital marketing expert and writer at Trust My Paper.<\/p>\n<p>Here\u2019s what you should do:<\/p>\n<p>&#8211; test your speed using a tool such as &lt;Pingdom&gt; or &lt;GTmetrix&gt;<\/p>\n<p>&#8211; improve your speed by using a simpler design, compressing your images, minifying files, etc.<\/p>\n<p>Your online shop needs to load quickly or you\u2019ll lose visitors, and rank lower on Google thanks to a high abandonment rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimize_For_Mobiles\"><\/span>5. Optimize For Mobiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile devices are slowly becoming the dominant means of searching the web and shopping online. People are using their smartphones and tablets more than ever.<\/p>\n<p>That means, if you don\u2019t have a mobile website version, you\u2019re doomed.<\/p>\n<p>Here\u2019s what you need to do:<\/p>\n<p>&#8211; code your website to have a responsive web design<\/p>\n<p>&#8211; test it for all screen sizes<\/p>\n<p>&#8211; make sure it works for each one<\/p>\n<p>You can\u2019t afford to lose 50% of people visiting your online shop, just because the content won\u2019t load properly on their screens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Accuracy_Value\"><\/span>6. Accuracy &amp; Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since blogs are a major part of digital marketing, your online shop should turn to content writing as well.<\/p>\n<p>It\u2019s important that your blog posts are:<\/p>\n<p>&#8211; informative<\/p>\n<p>&#8211; valuable<\/p>\n<p>&#8211; entertaining<\/p>\n<p>&#8211; professionally written<\/p>\n<p>This will increase your organic traffic and give you the chance to use SEO at its best.<\/p>\n<p>Here\u2019s a list of helpful resources, in case you need help with content writing or editing:<\/p>\n<p>Grab My Essay &#8211; This online writing service has a team of professionals who can write any type of content for your needs.<br \/>\nGrammarly &#8211; You can proofread your own content with this free writing tool. Just revise the highlighted parts of our content and follow the suggestions this tool gives you.<br \/>\nStudicus &#8211; When you want someone to revise and edit your text, you can send it to this online writing service and have them do the hard work.<br \/>\nHemingway &#8211; This writing tool will let you know about the accuracy, readability, and structure of your content. Then, it will help you edit it to perfection.<br \/>\nBest Essay Education &#8211; If proofreading isn\u2019t your strongest skill, you should let the professionals from this writing service handle it instead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing an SEO strategy for your online shop is important. It&#8217;s a step you can&#8217;t skip and a strategic move you can&#8217;t just wing. You have to invest the time and effort into putting it together and then test to see if it gives results.<\/p>\n<p>Use the advice and steps given above to write a killer SEO strategy for you online shop. Make sure you\u2019ve got all aspects covered. That way, you\u2019ll make great results and improve your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re running a big e-commerce company or you&#8217;re a small business owner, this guide is for you.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,9,10],"class_list":["post-5762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing-agencies","tag-online-shop-seo-strategy","tag-seo-strategy-for-online-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Step-by-Step Guide: How to Write a Killer SEO Strategy For Your Online Shop - Mindmingles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mindmingles.com\/blog\/step-by-step-guide-how-to-write-a-killer-seo-strategy-for-your-online-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-by-Step Guide: How to Write a Killer SEO Strategy For Your Online Shop - 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