{"id":67092,"date":"2025-10-29T11:00:18","date_gmt":"2025-10-29T05:30:18","guid":{"rendered":"https:\/\/www.mindmingles.com\/?p=67092"},"modified":"2026-08-20T07:52:47","modified_gmt":"2026-08-20T07:52:47","slug":"how-to-see-keywords-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/","title":{"rendered":"How to See Keywords in Google Analytics Step-by-Step Tutorial"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s important to know which keywords drive traffic to your site for better SEO and informed content planning. Keywords show how users find you, what they search for, and how your site ranks in results. The problem is that Google Analytics often hides this data, showing <\/span><b>\u201c(not provided)\u201d<\/b><span style=\"font-weight: 400;\"> instead, which leaves most site owners unsure of what works for them. However, if you are still wondering <\/span><b>how to see keywords in google analytics,<\/b><span style=\"font-weight: 400;\"> it is possible to uncover these insights by integrating Google Analytics with Search Console and enabling proper reports.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Why_is_Keyword_Visibility_Important\" >Why is Keyword Visibility Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Step_2_Link_Search_Console_to_Google_Analytics_4\" >Step 2: Link Search Console to Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Step_3_Enable_the_Search_Console_reports_in_GA4\" >Step 3: Enable the Search Console reports in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Step_4_Explore_keyword_data_in_the_Queries_report\" >Step 4: Explore keyword data in the Queries report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Step_5_Capture_site_search_keywords\" >Step 5: Capture site search keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#What_You_May_Observe_The_Limitations\" >What You May Observe (The Limitations)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Bringing_It_All_Together_Example_Workflow\" >Bringing It All Together: Example Workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Best_Practices_For_Keyword_Analysis_Inside_Ga\" >Best Practices For Keyword Analysis Inside Ga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Quick_Reference_Table\" >Quick Reference Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Keyword_Visibility_Important\"><\/span><b>Why is Keyword Visibility Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you run a website, one of the first questions that strikes your mind is: What search terms direct people to my website? To be able to look at the keywords that led visitors to one&#8217;s pages, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Double down on working content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot gaps and opportunities in the strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track SEO results over time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What is the challenge then? Keyword visibility inside Google Analytics isn&#8217;t what it used to be. With the privacy changes, a lot of this data is now behind the &#8220;(not provided)&#8221;. Hence, going through Analytics alone might feel like struggling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn&#8217;t mean there isn&#8217;t any way to get those insights. However, some methods are aimed at linking Google Analytics with Google Search Console at first, while others focus on creating custom reports or looking at internal site search data. This guide will take you through <\/span><b>how to see keywords in google analytics<\/b><span style=\"font-weight: 400;\"> stepwise.<\/span><\/p>\n<p><b>Step 1: Verify your Site on Google Search Console<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The foundational part for <\/span><b>how to see keywords in google analytics <\/b><span style=\"font-weight: 400;\">is the Search Console. Without this, no Analytics will surface keyword data.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head to <\/span><span style=\"font-weight: 400;\">search.google.com\/search-console<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your property (your website URL).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verify ownership through any one of the methods offered: DNS record, HTML file upload, tag, or Google Tag Manager.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you set up, Search Console collects data on the queries, clicks, impressions, and average ranking positions that your site earns in Google Search results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67093 size-full\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2025\/10\/Verify-your-Site-on-Google-Search-Console-2-1.jpg\" alt=\"Verify your Site on Google Search Console\" width=\"626\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Link_Search_Console_to_Google_Analytics_4\"><\/span><b>Step 2: Link Search Console to Google Analytics 4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Where Universal Analytics has been <\/span><b>completely phased out<\/b><span style=\"font-weight: 400;\">, currently almost every site owner has to deal with Google Analytics 4. For keywords to be visible within GA4, the link should be created with your Search Console property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how you can do it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In GA4, select Admin \u2192 under Property, choose Product Links \u2192 Search Console Links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select Link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your verified Search Console property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign the relevant data stream(s).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirm.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From here, Analytics and Search Console will begin communicating with one another. Remember: the data starts flowing only after the link gets created; you are unable to unlock keyword data retroactively from before the integration.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67094\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2025\/10\/Link-Search-Console-to-Google-Analytics-4-1.jpg\" alt=\"Link Search Console to Google Analytics 4\" width=\"626\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Enable_the_Search_Console_reports_in_GA4\"><\/span><b>Step 3: Enable the Search Console reports in GA4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes keyword data may not appear right away in your reports after linking, mainly because Search Console reports have to be published inside the GA4 Library. Consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From the menu, select Reports \u2192 Library. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the Search Console report collection. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on the three-dot icon (\u22ee) \u2192 Publish.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now you will have the Search Console section appearing under Reports. This is where queries are found, together with keywords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67095\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2025\/10\/Enable-the-Search-Console-reports-in-GA4-1.jpg\" alt=\"Enable the Search Console reports in GA4\" width=\"626\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Explore_keyword_data_in_the_Queries_report\"><\/span><b>Step 4: Explore keyword data in the Queries report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the Search Console reports in GA4, <\/span><b>Queries<\/b><span style=\"font-weight: 400;\"> is the most important one. There, you can check out the search terms visitors would have typed in Google Search before landing on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the prominent metrics that are given away along with these include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clicks<\/b><span style=\"font-weight: 400;\">: Number of clicks given for the link by the people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Impressions<\/b><span style=\"font-weight: 400;\">: The frequency of a site appearing in the search results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR<\/b><span style=\"font-weight: 400;\">: Rate of people&#8217;s click-through or clicks divided by impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average position<\/b><span style=\"font-weight: 400;\">: The average ranking position for the query<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is your keyword map for <\/span><b>how to see keywords in google analytics<\/b><span style=\"font-weight: 400;\">. For instance, if a query has 20,000 impressions and only 200 clicks. This means the site is being shown many times, and not enough people are clicking through, which means your meta-title and description should be worked upon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other reports in the Search Console section show Landing Pages, Countries, and Devices for you to analyse how queries may vary in context.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67096\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2025\/10\/Explore-keyword-data-in-the-Queries-report-1.jpg\" alt=\"Explore keyword data in the Queries report\" width=\"626\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_Capture_site_search_keywords\"><\/span><b>Step 5: Capture site search keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For keyword analysis, consider what users may be searching on your site. This isn\u2019t about SEO, where keywords come from organic search on Google Search, but rather the search bar within the site (assuming the website has one). By tracking these keywords, the user intent after landing on the page can be derived.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you can do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Admin \u2192 Data Streams \u2192 select your web stream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable Site Search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure &#8220;Site search&#8221; is checked.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your site uses query parameters such as <\/span><b>?s=keyword<\/b><span style=\"font-weight: 400;\"> or <\/span><b>?q=term<\/b><span style=\"font-weight: 400;\">, make sure those parameters are included in site search settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From this point on, GA4 logs <\/span><b>view_search_results <\/b><span style=\"font-weight: 400;\">events using the actual terms that people typed in. Those terms can thus be analysed through Events or custom Exploration.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-67099\" src=\"https:\/\/www.mindmingles.com\/blog\/wp-content\/uploads\/2025\/10\/Capture-site-search-keywords-1.jpg\" alt=\"Capture site search keywords\" width=\"626\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_You_May_Observe_The_Limitations\"><\/span><b>What You May Observe (The Limitations)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even after setup, keyword data in Google Analytics comes with caveats. Here are some of the things you might notice while discovering <\/span><b>how to see keywords in google analytics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;(not provided)&#8221; is not going away: Not all keywords will be listed. Some are masked to protect a user&#8217;s privacy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical limits: They would allow roughly a 16-month history to be viewed in the Search Console; GA4 mirrors this<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delays: You have to wait a few days before your data appears; no data is real-time. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-to-One Linking: It allows the linking of one Search Console property with a GA4 web stream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restrictions on Dimensions: You can\u2019t break down query data by every dimension you\u2019d expect in Analytics. It\u2019s intentionally restricted<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the restrictions mostly discussed in any tutorial. Some of these restrictions will emphasise using Search Console directly for extensive keyword research, while others will steer you toward combining GA4 with <a href=\"https:\/\/www.mindmingles.com\/blog\/seo-tools-for-websites\/\">SEO tools<\/a> for long-tail keywords and competitor research.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bringing_It_All_Together_Example_Workflow\"><\/span><b>Bringing It All Together: Example Workflow<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Suppose you are doing keyword research for a sustainable fashion blog.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You verified your site on Search Console.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You Link GA4 with Search Console.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are publishing Search Console reports,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A week later, the query reports are shown:\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;eco-friendly shoes&#8221; \u2013 1200 clicks, 8000 impressions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;sustainable jeans&#8221; \u2013 500 clicks, 7500 impressions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;organic cotton dress&#8221; \u2013 200 clicks, 6000 impressions\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You notice the 2% CTR is below average for impressions for &#8220;sustainable jeans.&#8221; This means that your meta description is not attractive enough to encourage clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the site search data shows that visitors keep searching for &#8220;shipping cost.&#8221; The delivery information might require a prominent placement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merging external keywords (Search Console queries) with internal keywords (site search) gives a broad perspective on what people want.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_For_Keyword_Analysis_Inside_Ga\"><\/span><b>Best Practices For Keyword Analysis Inside Ga<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best GA methods of keyword analysis are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review Trends, not instant pictures<\/b><span style=\"font-weight: 400;\">: One aims at determining whether or not a site is gaining ground by comparing one month to another in the short term.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment by device or country<\/b><span style=\"font-weight: 400;\">: User behaviour differs according to Mobile\/Desktop or region.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritise CTR Opportunities<\/b><span style=\"font-weight: 400;\">: Focus on queries that have high impressions but low clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make updates to content if necessary<\/b><span style=\"font-weight: 400;\">: A page might be ranking well for queries but not giving any traffic. In that case, one can change the tone of the page through its title, headers, or on-page optimisation. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balancing GA4 with other Tools<\/b><span style=\"font-weight: 400;\">: Analytics gives you your performance data. Pair it with keyword discovery tools if looking for broad market trends.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quick_Reference_Table\"><\/span><b>Quick Reference Table<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Goal<\/b><\/td>\n<td><b>Where to Look<\/b><\/td>\n<td><b>What You Get<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">See organic keywords<\/span><\/td>\n<td><span style=\"font-weight: 400;\">GA4 \u2192 Reports \u2192 Search Console \u2192 Queries<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Clicks, impressions, CTR, positions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">See top SEO landing pages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">GA4 \u2192 Reports \u2192 Search Console \u2192 Landing Pages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pages get ranked and get clicked<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Look for internal site search terms<\/span><\/td>\n<td><span style=\"font-weight: 400;\">GA4 \u2192 Events (view_search_results) or Explorations<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Keywords typed into the site<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Track trends<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comparison of time periods in the Queries report<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Growth or decline in keyword performance<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finding keywords in Google Analytics isn&#8217;t as simple as it was; yet, the data is available if you know <\/span><b>how to see keywords in Google Analytics<\/b><span style=\"font-weight: 400;\">. Remember, Search Console must be linked with GA4 to obtain data for search queries, while Enhanced Measurement opens up search data for internal sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These groups might seem scattered, but they describe what people are looking for before coming to the website, and what they are still interested in after landing on the page. Use these insights to amend your content to be more visible by removing any friction created by the system. Gradually, this process will not only generate traffic but also trust and relevance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s important to know which keywords drive traffic to your site for better SEO and informed content planning.&hellip;<\/p>\n","protected":false},"author":5,"featured_media":67104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-67092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to See Keywords in Google Analytics Step-by-Step Tutorial<\/title>\n<meta name=\"description\" content=\"Find out how to see keywords in Google Analytics using GA4 and Search Console. 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