{"id":77005,"date":"2026-09-01T10:48:22","date_gmt":"2026-09-01T10:48:22","guid":{"rendered":"https:\/\/www.mindmingles.com\/blog\/?p=77005"},"modified":"2026-09-01T10:54:21","modified_gmt":"2026-09-01T10:54:21","slug":"google-analytics-find-broken-links","status":"publish","type":"post","link":"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/","title":{"rendered":"Google Analytics Find Broken Links: Here\u2019s How to Find and Fix Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most broken links sit unnoticed until a visitor stumbles on one. Hitting a dead end annoys your readers, hurts your credibility, and pushes people to leave your site entirely.\u00a0 In some instances, it is difficult to see broken links when handling a big website. This is where Google Analytics find broken links techniques can help. Your GA4 account can provide much more information than just the number of website visitors. It can additionally assist you in finding issues on your site, including missing pages, broken links, browser problems or even searches that leave your visitors without an answer. So, Read further to know how you can identify these problems and resolve them before they get worse.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#How_to_Find_Bad_URLs_and_Broken_Links_Using_GA4\" >How to Find Bad URLs and Broken Links Using GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Method_1_Find_404_Errors_Using_the_GA4_Pages_and_Screens_Report\" >Method 1: Find 404 Errors Using the GA4 Pages and Screens Report<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Open_Your_GA4_Reports\" >Open Your GA4 Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Add_Page_Referrer_to_Investigate_404_Visits\" >Add Page Referrer to Investigate 404 Visits\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Use_GA4_Explorations_to_Find_Referring_Pages\" >Use GA4 Explorations to Find Referring Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#When_This_Method_Doesnt_Work\" >When This Method Doesn&#8217;t Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Use_GA4_to_Spot_Other_Website_Problems\" >Use GA4 to Spot Other Website Problems<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Check_What_People_Search_for_on_Your_Website\" >Check What People Search for on Your Website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Method_2_Track_404_Errors_With_GA4_and_Google_Tag_Manager\" >Method 2: Track 404 Errors With GA4 and Google Tag Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Step_1_Send_a_404_Event_to_the_Data_Layer\" >Step 1: Send a 404 Event to the Data Layer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Step_2_Check_the_Event_in_GTM_Preview\" >Step 2: Check the Event in GTM Preview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Step_3_Create_a_Custom_Event_Trigger\" >Step 3: Create a Custom Event Trigger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Step_4_Send_the_Event_to_GA4\" >Step 4: Send the Event to GA4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Methods_of_Fixing_a_Broken_Link\" >Methods of Fixing a Broken Link<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#1_Set_Up_301_Redirects_for_Moved_Pages\" >1. Set Up 301 Redirects for Moved Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#2_Fix_Broken_Internal_Links\" >2. Fix Broken Internal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#3_Fix_Broken_External_Links\" >3. Fix Broken External Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#4_Check_Old_Campaign_and_Social_Links\" >4. Check Old Campaign and Social Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#5_Test_Everything_After_Fixing\" >5. Test Everything After Fixing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#Conclusion\" >Conclusion\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#1_Can_GA4_automatically_find_broken_links\" >1. Can GA4 automatically find broken links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#2_Does_GA4_show_the_exact_bad_URL_a_user_tried_to_visit\" >2. Does GA4 show the exact bad URL a user tried to visit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#3_How_does_GA4_help_with_broken_inbound_links_from_other_sites\" >3. How does GA4 help with broken inbound links from other sites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.mindmingles.com\/blog\/google-analytics-find-broken-links\/#4_How_often_should_I_check_for_broken_links\" >4. How often should I check for broken links?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Find_Bad_URLs_and_Broken_Links_Using_GA4\"><\/span><b>How to Find Bad URLs and Broken Links Using GA4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GA4 isn\u2019t only about tracking website traffic. You can also use it to notice small problems on your site, like missing pages, broken links, browser issues, or cases where visitors search for something but don\u2019t find what they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to use GA4 to identify and investigate 404 activity:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify visits to your <\/span><b>404 page<\/b><span style=\"font-weight: 400;\"> using the <\/span><b>GA4 Pages and screens report<\/b><span style=\"font-weight: 400;\">, without adding custom tracking code.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>Google Tag Manager (GTM)<\/b><span style=\"font-weight: 400;\"> to send a dedicated<\/span><b> 404 event to GA4 <\/b><span style=\"font-weight: 400;\">for more reliable tracking.<\/span><\/li>\n<\/ol>\n<table>\n<tbody>\n<tr>\n<td><b>Method<\/b><\/td>\n<td><b>How It Works<\/b><\/td>\n<td><b>Developer Needed?<\/b><\/td>\n<td><b>Best For<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>GA4 Page Title Report<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Finds 404 pages by filtering for their unique page title.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beginners and websites with a clear 404 page title.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>GTM + Data Layer Event<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Sends a custom event to GA4 whenever a visitor reaches a 404 page.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Usually yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">More reliable and flexible tracking.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Method_1_Find_404_Errors_Using_the_GA4_Pages_and_Screens_Report\"><\/span><b>Method 1: Find 404 Errors Using the GA4 Pages and Screens Report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, you should check whether your website has a proper <a href=\"https:\/\/www.mindmingles.com\/blog\/on-page-seo-checklist-guide-to-fix-website-problems\/\">404 page<\/a>. You can test this by entering a URL that does not exist on your website, such as:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/www.example.com\/random-page-123<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to your 404 page and copy the tab title at the top. Searching for that exact phrase in GA4 is the easiest way to see how many people hit broken links.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Open_Your_GA4_Reports\"><\/span><b>Open Your GA4 Reports<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Go to:<\/span><\/p>\n<p><b>Reports \u2192 Engagement \u2192 Pages and screens<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you reach there, ensure the report uses<\/span><b> Page title<\/b><span style=\"font-weight: 400;\"> as the main dimension. You will notice a search box right above the box. Type part of your 404 page title into it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your title is:<\/span><\/p>\n<p><b>Page Not Found | Your Website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">you can simply search for:<\/span><\/p>\n<p><b>Page Not Found<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GA4 will show the 404 page and the associated traffic data\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll also see useful numbers such as:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Views<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Users<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Sessions<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Engagement<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But there&#8217;s one problem: this tells you visitors reached the 404 page, but it is not clear which URL caused the issue.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_Page_Referrer_to_Investigate_404_Visits\"><\/span><b>Add Page Referrer to Investigate 404 Visits\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is where <\/span><b>Page referrer<\/b><span style=\"font-weight: 400;\"> can help. Click the <\/span><b>\u201c+\u201d icon<\/b><span style=\"font-weight: 400;\"> beside the primary dimension to add another dimension. Search for <\/span><b>Page referrer<\/b><span style=\"font-weight: 400;\"> and select it. This lets you see where a visitor was coming from before they landed on the 404 page. It could be another page on your website, a search result, or a link from a different site. For example, you might see pages like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/old-blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/products\/shoes123<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/services\/seo-old<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\/about-us\/team-old<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are the pages or sources you can investigate to determine whether they contain links leading visitors to 404 errors. Review the referring page to find the link that may have sent the visitor to the missing URL. You may need to inspect that page to confirm the exact broken destination. You can now investigate 404 visits in GA4 without setting up a custom event, although additional tracking may be needed to identify the exact nonexistent URL.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_GA4_Explorations_to_Find_Referring_Pages\"><\/span><b>Use GA4 Explorations to Find Referring Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Want to see a bit more about your 404 errors? GA4 Explorations can help with that. Open a new Exploration and add these dimensions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page title<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page path and query string<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page referrer\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then add these metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event count<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Active users<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sessions<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add the dimensions to <\/span><b>Rows<\/b><span style=\"font-weight: 400;\"> and the metrics to <\/span><b>Values<\/b><span style=\"font-weight: 400;\">. Filter the report by your 404 title to pull up the referring URLs. From there, just open those pages, locate the bad link, and fix it, restore the content, or add a quick redirect.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_This_Method_Doesnt_Work\"><\/span><b>When This Method Doesn&#8217;t Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is one catch. Some websites <\/span><b>use a generic page title for their 404 page<\/b><span style=\"font-weight: 400;\">. Others add the name of the homepage to the title, or use the same title for each page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When this happens, filtering the Pages and screens report by page title may not reliably isolate your 404 visits. That&#8217;s where<\/span><b> Google Tag Manager <\/b><span style=\"font-weight: 400;\">comes into play.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_GA4_to_Spot_Other_Website_Problems\"><\/span><b>Use GA4 to Spot Other Website Problems<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GA4 can also help you identify potential website problems beyond <a href=\"https:\/\/www.mindmingles.com\/blog\/seo-backlinks\/\">broken links<\/a>.\u00a0 Go to <\/span><b>Tech \u2192 Tech details<\/b><span style=\"font-weight: 400;\"> and look at the Device model dimension. Next, you need to apply a filter for mobile users and compare engagement and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people using one device are engaging less or converting less than others, it\u2019s worth checking that device. Maybe something on the page isn\u2019t showing properly, the page is taking too long to load, or a button just isn\u2019t working. GA4 won\u2019t tell you exactly what went wrong, but it can point you in the right direction.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Check_What_People_Search_for_on_Your_Website\"><\/span><b>Check What People Search for on Your Website\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most helpful checks for <\/span><b>Google Analytics find broken links<\/b><span style=\"font-weight: 400;\"> techniques may be your website&#8217;s internal search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s internal search box is basically a tiny focus group running every day. Visitors show you what they want. Sometimes people search your site for something and still can\u2019t find it, so they just give up and leave. With internal search tracking in GA4, you can see the terms people type into your site\u2019s search box. If the same searches show up again and again, you may need to add that information to your site or make it easier for people to find.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now you&#8217;ve got an easy content idea. If people repeatedly search for something your site doesn&#8217;t cover, create the page. If the page exists but isn&#8217;t appearing in internal search, improve its title, copy, and search relevance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_2_Track_404_Errors_With_GA4_and_Google_Tag_Manager\"><\/span><b>Method 2: Track 404 Errors With GA4 and Google Tag Manager<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your 404 page does not have a unique title, you can use <\/span><b><a href=\"https:\/\/www.mindmingles.com\/blog\/how-to-see-keywords-in-google-analytics\/\">Google Tag Manager<\/a> (GTM)<\/b><span style=\"font-weight: 400;\"> and a <\/span><b>data layer event<\/b><span style=\"font-weight: 400;\"> to track when a visitor reaches a page that your website identifies as a 404. This <\/span><b>Google Analytics find broken links<\/b><span style=\"font-weight: 400;\"> method will need the help of a developer since the cleanest setup will use the Data Layer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Send_a_404_Event_to_the_Data_Layer\"><\/span><b>Step 1: Send a 404 Event to the Data Layer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firstly, you need to ask the developer to push a custom event whenever a visitor reaches a 404 page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple example looks like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">window.dataLayer = window.dataLayer || [];<\/span><\/p>\n<p><span style=\"font-weight: 400;\">window.dataLayer.push({<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0event: &#8216;page_not_found&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important part is the<\/span><b> event name<\/b><span style=\"font-weight: 400;\">. You can call it something like<\/span><b> page_not_found <\/b><span style=\"font-weight: 400;\">and use the same name throughout your GTM setup.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Check_the_Event_in_GTM_Preview\"><\/span><b>Step 2: Check the Event in GTM Preview<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After the developer adds the code, open <\/span><b>Google Tag Manager and click Preview<\/b><span style=\"font-weight: 400;\">. Then enter the URL of a page that doesn&#8217;t exist on your website and connect it to <\/span><b>Tag Assistant<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the preview loads, look at the event timeline on the left.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should see your custom <\/span><b>page_not_found<\/b><span style=\"font-weight: 400;\"> event. If it appears, the Data Layer setup is working. If you don&#8217;t see it, the code or implementation needs to be checked before moving ahead.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Custom_Event_Trigger\"><\/span><b>Step 3: Create a Custom Event Trigger<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now tell Google Tag Manager what should happen when that event appears.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In GTM, go to:<\/span><\/p>\n<p><b>Triggers \u2192 New \u2192 Custom Event<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For the event name, enter the same name you used in the Data Layer, for example:<\/span><\/p>\n<p><b>page_not_found<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Save the trigger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This trigger will fire when a person reaches a 404 page, and the custom event is directly pushed into the Data Layer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Send_the_Event_to_GA4\"><\/span><b>Step 4: Send the Event to GA4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, build a GA4 Event tag in Google Tag Manager and attach your new custom event trigger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can name the event as: page_not_found<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you need to attach the trigger you just created. Before publishing it, test it in the GTM preview to ensure that the event fires properly. If everything is working fine, publish the container.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After GA4 starts collecting the event, you will find that it has become much simpler and cleaner to find 404 activity and analyze it alongside the other website data.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Methods_of_Fixing_a_Broken_Link\"><\/span><b>Methods of Fixing a Broken Link<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is not always about finding a broken link. Once you get the right URLs causing the problems, the next step is to fix them before visitors face the same thing again. How to fix a broken link really depends on where it is and why it&#8217;s broken. Let\u2019s have a look at some of the ways to fix broken links:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_Up_301_Redirects_for_Moved_Pages\"><\/span><b>1. Set Up 301 Redirects for Moved Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a page has moved to a new URL, set up a 301 redirect from the old URL to the new one. Once it\u2019s done, open the old URL and check that it takes you to the correct page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Fix_Broken_Internal_Links\"><\/span><b>2. Fix Broken Internal Links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes the page is loaded, but the link that points to it is outdated. This is typically after you modify your URL or update your site. Identify pages with broken links and fix them by replacing previous links with valid ones. Link all updates, verifying key pages, such as contact forms, landing pages, product pages, and service pages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Fix_Broken_External_Links\"><\/span><b>3. Fix Broken External Links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Links can become broken if another site removes or alters its content. Try to find the updated version of the resource first and change the link. If the content has gone, replace the link with another reliable source covering the same topic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Check_Old_Campaign_and_Social_Links\"><\/span><b>4. Check Old Campaign and Social Links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Older blog posts, PDFs, <a href=\"https:\/\/www.mindmingles.com\/blog\/google-ads-transparency\/\">paid ads<\/a>, social profiles, and e-mail campaigns can contain broken links. Review these sources after fixing website links.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Test_Everything_After_Fixing\"><\/span><b>5. Test Everything After Fixing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t assume that every link that has been changed due to a change in your CMS will work. Test redirects, links, and destination pages. Check for redirect loops, destination errors, recently recorded 404s, tracking problems, and mobile problems.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Google Analytics find broken links<\/b><span style=\"font-weight: 400;\"> can help you identify technical issues that affect the user experience. Any dead URL can also be a small crack in the user experience, and enough of them make a website look neglected. GA4 will give you a practical way to find where these issues are appearing, whether you are looking for 404 pages via page titles or establishing dedicated events with Google Tag Manager. But finding the problem is only step one. Redirect old pages, repair internal links, replace dead external resources, and test everything afterwards. So, you should keep monitoring the links regularly since websites change and the current URL can stop working.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Can_GA4_automatically_find_broken_links\"><\/span><b>1. Can GA4 automatically find broken links?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not exactly. GA4 can help you identify 404 traffic by filtering your 404 page title or tracking a custom 404 event through GTM.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Does_GA4_show_the_exact_bad_URL_a_user_tried_to_visit\"><\/span><b>2. Does GA4 show the exact bad URL a user tried to visit?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, if the original URL is retained in the <\/span><b>Page path<\/b><span style=\"font-weight: 400;\">. The <\/span><b>Page referrer<\/b><span style=\"font-weight: 400;\"> shows where the visitor came from.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_How_does_GA4_help_with_broken_inbound_links_from_other_sites\"><\/span><b>3. How does GA4 help with broken inbound links from other sites?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Checking the <\/span><b>Page referrer<\/b><span style=\"font-weight: 400;\"> dimension shows you which third-party domain is sending traffic to a dead page. You can then set up a 301 redirect to capture that incoming traffic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_How_often_should_I_check_for_broken_links\"><\/span><b>4. How often should I check for broken links?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Audit your site monthly, as well as immediately after site redesigns, CMS updates, or major URL restructuring.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most broken links sit unnoticed until a visitor stumbles on one. 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With a strong focus on analytics, Subash Kumar crafts campaigns that consistently drive results and deliver up to 5x ROI."}]}},"_links":{"self":[{"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/posts\/77005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/comments?post=77005"}],"version-history":[{"count":3,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/posts\/77005\/revisions"}],"predecessor-version":[{"id":77009,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/posts\/77005\/revisions\/77009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/media\/77006"}],"wp:attachment":[{"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/media?parent=77005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/categories?post=77005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mindmingles.com\/blog\/wp-json\/wp\/v2\/tags?post=77005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}