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Guest Blogging: How Should it Be Done?

Anyone who has written a blog post knows how much time and effort it takes to develop it. No wonder some can be privy of their content and would instead publish it on their website. That is if they decide to publish it at all. But whether you decide to publish your content or not, keep in mind doing so can help your brand grow. And one way to do that is through guest blogging. The process of publishing relevant content on another website is one of the most effective marketing strategies that you can do. For one, it allows you to introduce your content to an audience outside of your website. Second, it enables you to showcase your knowledge and expertise. Third, it lets you drive referral traffic to your website. If you want to rip these benefits, let us walk you through these seven practical tips to do guest blogging properly. Know Your Goals Just like any marketing strategy, you need to know where you’re headed before going there. There are also two main questions that you need to answer: Why do you want to get into guest blogging? How many resources do you currently have, onhand? Every effective guest blogging strategy starts with knowing what your goals are. Know Your Target Audience Before jumping right in, there are a couple of things that you ought to consider. Will you be writing a blog post about a specific niche or industry? Or do you want to write a blog that most of your customers will read? Let’s say you own a marketing software that targets small business owners. You can either come up with marketing blogs online or pitch to small business blogs out there. Find the Right Website Try to focus on topics that resonate with your audience. From there, seek out blogs, sites, and publishers who dedicated their time to these topics. Ideally, it would be best to look for sites that genuinely talk and cover topics that your audience will most probably read. There are several ways you can look for sites and publishers: Ask your target audience where they get online information. Ask your paid search or media team where they advertise and which particular domain gets quality traffic. Look for sites that rank well for informational queries, which are often related to your products and services. Utilize Ahref’s Content Explorer to look up authors and publishers who write about your topic. Then, sort out which ones get the highest traffic to look up for the best opportunities. Note that none of these usually use automation or scraping, as these are seen as quite deliberate. You can do manual research to search for blogs as these are traditionally one of the best ways to be relevant in what you do. Build Your Network Guest posting allows you to build your network and relationship with other website owners within your niche. That’s because you need to scour the internet for websites that cater to the same audience as yours. You also need to reach out to the content editor or website owner and ask if they accept guest posts. That said, do not take it personally, should someone said no to you. It can be because they are not accepting guest posts at the moment, or you are reaching out to the wrong website. But other than that, building a list of relevant websites that accepts guest posting can be straightforward. And they are likely to accept your offer because they are getting new content for free. Meanwhile, you get to expand your audience reach. In our opinion, the key to a successful guest post outreach is ensuring that you are pitching a relevant content idea. When we say “relevant,” it means a content idea that will resonate with their audience but is angled to your brand. Craft a Good Pitch The next thing that you need to do is to pitch your article. Before crafting your pitch, there are some things that you need to know. This has something to do with the content of your email and your recipient. Stalk them if you want but in the right way. That way, you’ll be able to adjust your tone of voice according to their content. Here are also some things that you’ll want to keep in mind: Warning number 1: Avoid guessing. Don’t think whether the recipient is a she or a he. Warning number 2: Don’t ever address them with, “Dear webmaster.” As much as possible, take the time to personalize your pitch. Try to call the person by their name, bring up some personalized stuff that will catch their attention, or congratulate them on a job well done. Introduce yourself, but make the introduction short and sweet. Then, the next thing that you need to do is to get to your main point. Sometimes, it’s quite practical to develop a short topic or overview of what you’re planning to write and how readers will benefit from it. Finally, don’t forget to say thank you, as well. Keep your emails short, direct to the point, and credible at the same time. Write A Killer Content Back then, 400-500 words of generic content are already enough for an average guest post. As long as the link is there, the content’s quality didn’t seem to matter that much. No wonder many would opt to buy guest posts instead of crafting high-quality content. But the thing is, it’s not the approach that we use now- it’s the exact opposite. Although not perfect, Google’s algorithm is getting better at determining quality content. If you wanted to project the best possible representation of your brand, the content you put out there should be the best representation of you. Assuming that you’ve followed the abovementioned tips, your content should rank well and drive referral traffic to your website. And this referral traffic can become your loyal readers and potential clients. Nonetheless, you should make a great impression as

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8 Content Marketing Tips To Secure A Guest Post Opportunity

Creating the perfect blog post is not always easy. Hence, building a robust content strategy is not breezy. When choosing the perfect blog topic, you need to do in-depth research on the subject. You also need to select the most effective keywords and consider what content format you will use. Once you finish everything, you will have perfectly crafted content that can impact your marketing strategy. After you do all the work, you need to hand that content to another website for publishing. This post will walk you through the eight content marketing tips that allow you to secure a guest post opportunity. 1. Content With Data The biggest misconception about content marketing is that your content will be a hit. It is like thinking that it will receive thousands of organic traffic as soon as you publish it. Unfortunately, this does not often work that way. The thing is, you do not have to sell excellent content, but you should also know how to measure your efforts. That’s why it is always vital to measure your content’s performance through data-driven analytics. Otherwise, you could be wasting your time creating content that does not do much for your content. You can use Google Analytics to measure your site’s overall traffic. For others, it is often attention metrics or social shares. Whatever your KPIs are, it would be best to include those in your preferred guest post services. Just ensure that you are assessing your content’s performance regularly. That way, you will know your time and money are being used productively and wisely. 2. Infographics There are times that your audience would not want to read through an entire article to get an answer. That’s where infographics come in. Chances are, people will be more than willing to learn more about an article if it comes along with stunning visual content. It also means that people will be more than willing to stick around and then share your content. So why not trade that data-heavy blog post from time to time, turning it into a compelling infographic? 3. Produce Quality Content It does not mean that you wrote an article. Websites (exceptionally high authority ones) will publish it. Ideally, it would help if you wrote what people want to read. It would be best if you also came up with excellent content that solves your audience’s problem. Think about what type of information is precious to you and your audience. You should also publish the best content possible, or otherwise, you could not possibly succeed. 4. Do Your Research Do not dive right into a topic without researching the blogs you have chosen. Also, answer the following questions: Who is the target audience of your site? Always write with your audience in mind. For your posts, what are the identified tags and categories? These topics indicate the SEO of your brand and your audience’s intent, which can be a potential subject matter for your post. Is the blog include bylines? If not, then know if the site’s value to you is enough even without a byline. How do you frequently publish blog posts? If their blog is not updated regularly, then there might be fewer opportunities for a blog post. 5. Know What The Readers Like Guest blogging would not help much up until you know who you are audience is. How can you hit the target if you do not know who to aim for in the first place? Are you looking to target millennials living in Florida? Or are you targeting small businesses that want to gain more customers? Take some time knowing the people who would like to find value in your content, products, or services. Also, keep in mind that if you are trying to write to everyone, you will please no one. 6. Fundamentals Are Crucial Nothing will kill your mood quicker than submitting a guest blog, only to find several spelling and grammar mistakes. Not paying attention to editing your content can take it from thought leadership to amateur hour. That’s why you need to focus on these more technical aspects of your content. If you are serious about doing guest blogging properly, you might want to use Grammarly to keep your content clean. 7. Have A Plan Another vital strategy is to come up with a content calendar. Publications have their content calendar, and you can use the same principle for your blog. You may want to throw in a couple of select dates here, such as holidays or events relevant to your industry. Similarly, you might want to add in a couple of blanks. You can use these for trending topics and breakings news. Similarly, you might want to use a calendar not only to plan. That’s because having a multimedia strategy and outreach like guest posting and PR is essential these days. Think about the various distribution channels which fit well with your sales strategy within the next couple of months. 8. Develop A Brand Voice Everything all comes down to the content that you want to convey to your audience. If you love breaking down your content in a comfortable and relatively fun way, then you might want to consider sticking to that. Meanwhile, if you wish to tackle topics that lots of research and discuss complex issues, then do that. Whatever direction you may choose, always stay consistent. Remember that your readers are drawn to your content for a reason. So, it makes sure that it represents your company’s values and your sense of style. Over To You Listed above are some handy content marketing tips that will help you secure a guest post opportunity. In the same way, you should also take the time to be a good guest blogger. This includes conducting thorough research about the website where you want to publish your blog post. That way, you would know what type of content would resonate with their audience. It also increases your chances of being accepted

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