Keyword

There are plenty of keyword research tools available online. But if you could get something extra, that would have been great, right? Well, there is another alternative too, and rather an important one. This alternative will take you deep to optimize your content for the actual search intent of the user. In simple words, you’ll be able to know what users actually want to know. So today, we’ll discuss about “people also search for.” Search engines are evolving to get better at responding to users’ queries with the best relevant results. And no doubt that Google is leading the game. It has evolved dramatically with time to include various elements to improve users’ browsing experience. To name a few that are directly visible on the SERP, voice search, LSI Keywords (or related searches) and People Also Ask (more on that later). But there is one more feature that is playing hide and seek with you until you make a little effort. So ready to meet “people also search for?” Okay, follow the below-mentioned steps:- Open a new tab on Google on chrome (desktop). Type in- “what is seo.” Press “Enter.” Now click on any website on the search engine results page and then click on the “back arrow.” It’ll take you back to the SERP. Did you notice? Yes, yes…..a box appeared right below the result you had clicked earlier. And what’s written on it- “people also search for,” exactly! Now you can say I Spy to it. NOTE: It appears in mobile searches before the ‘Related Searches’ section by default. So finally, you’ve come across PASF. But what exactly is it? Let’s get into that now. What Is People Also Search For (PASF)? PASF is a feature rolled out by Google to serve the user’s intent with better results. It was first released in 2018 and you might have also seen it earlier while browsing on Google. The main purpose of PASF is to suggest to users the relevant queries that people usually search for while browsing a similar topic. This helps users explore the areas around that topic that they might also be interested in.    PASF shows 6 related queries for every single query a user enters in the search box. So depending upon the requirement, PASF can be a- A User’s Helping Hand Suppose you want to search for a specific query on Google about a topic you’re totally unfamiliar with. But due to unfamiliarity with that topic, it might be hard for you to understand its related aspects. In such cases, Google’s PASF comes to your rescue. Also, when the results for your query are just a click away, why would you be typing it in the search box? When you click on any of the suggested queries in PASF, you’ll see a new SERP for that particular query. So for a user, ‘people also search for’ is a helping hand. OR A Keyword Research Tool Although the definition of a tool doesn’t entirely fit to PASF, it still helps a lot in analyzing what people actually want to know. It shows relevant search queries performed by users around a specific topic. So while it does not exactly enlists all the keywords related to a particular topic, it sure does give the idea about areas that users are interested in. Now that you know users’ search intent, what can you do with that? You can look for keywords on various related topics. So you’ve got a lot of ideas on your plate. People Also Search For (PASF) V/S People Also Ask (PAA) Whenever we perform a search on Google, we see a separate section of People Also Ask (PAA) on the SERP. It enlists four questions relevant to the same topic and also provides brief answers. PAA answers also show the links back to the blogs/web pages from where the answer is actually picked from.  It is a kind of Featured Snippet. That means Google itself determines it depending upon the quality and relevance of the content.  Scroll down a little to know more on how PASF differs from PAA….. Difference Between People Also Search For And People Also Ask PASF and PAA serve the same purpose. However, there are some differences between these Google’s features: Even after so many distinctions, these two have some similarities also. Let’s talk about them now. Similarities In People Also Search For (PASF) And People Also Ask (PAA) We have talked enough about the differences between PASF and PAA. But they also have some similarities: Both are the distinct types of featured snippets. Both are placed on SERP. Both show information related to a search query. Both improve organic rankings. Benefits Of Using PASF And PAA Phrases People Also Search For and People Also Ask are both typical Google features that let users discover the relevant areas of a certain search query. You must be wondering why you need to optimize your web pages or blogs for PASF and PAA. Well, they both are quite important as they offer the following benefits-     (a) Improves On-Page SEO On-Page SEO has quite an influence on SERP Rankings and content is the key element of on-page search engine optimization.  It is necessary to keep the users’ intent and query in mind for any type of content creation be it blogs, quora, or web page content. And it can be taken a level up with diligent integration of PASF and PAA topics/keywords.  (b) Boosts Organic Ranking People Also Search For and People Also Ask are both SERP Features that have exceptional potential to rake in organic rankings. Rankings have a direct relation to content relevancy. That’s why content optimized for PASF and PAA will surely uplift your rankings organically. (c) Helps Explore The Other Relevant Topics Users who wish to research about a topic, can get the maximum benefit from the PASF and PAA. It provides additional insights on a particular topic. Those ideas can broaden the horizons of your

You have definitely tried a lot of times to search many things on search engines. Have you ever wondered about the importance of being at the top results? Just people who run a website can fully understand its value. These days more and more businesses and companies are trying to rank up on the Internet when it comes to the term “Search Engines”. You may wonder why it is a necessary factor for them to be on the first pages of search engines like Google and Bing. Before starting to explain the vital role of keywords for a site ranking, it is good to know a little bit about the keyword itself. What Is A Keyword In Terms Of SEO? They are simply just words and phrases that people type into search engines to find what they are looking for. For example, if you want to look for some shirts to shop, you might search for some keywords like “Men’s shirts” or a simple one like “shirts”. Keywords are actually super-important in SEO because it sets the entire foundation for search engine optimization. The basic purpose of SEO is to rank up your pages for keywords that your target audience or customers are searching for. And if you are not ranking for keywords that actually get searched, then all of your efforts in this regard will be meaningless. Conduct A Keyword Research  So, for having a good rank for a proper keyword, you should first do research for it. Keyword research is the process of finding keywords that people are using in search engines. The question is that How do you want to choose keywords that are worthy of getting searched? By following this checklist, you will come up with the best keywords for your site pages. Check if your keyword has enough search demand. Search demand shows the volume of searches made for a keyword each month. This factor “search volume” is measurable by different tools that you can use online for your site’s keywords. Check the traffic potential of the topic. Traffic potential represents the total search traffic you could get if you were to rank at the top of Google for your keyword. Again, this factor can be measured by the tools online and by comparing these two factors, you can estimate the search volume for your keyword. Evaluate the business potential of the keyword or topic. Business potential simply represents the value a keyword has to your business. Value surely comes down to your niche as well as your business model. See if you can match searcher intent. Search intent indicates the reason behind a searcher query. The way you determine that is by looking at the top-ranking pages for the keywords you want to rank for. For instance, if you have a cooking blog and want to rank high for “toast oven”, this keyword will be useless as it just brings up links for shopping the “toast oven” itself because the intention of searchers for this keyword is just shopping. Determine whether you can rank for your keyword. This factor is also known as the “Ranking difficulty”. All items of the above checklist mean absolutely nothing if you cannot rank for your keyword in the not-so-distant future. It takes a bit of time to determine the difficulty of your chosen keyword through analysis, but be sure that it does worth it. Choose The Right Kind Of Keyword Generally, there are 4 terms in choosing a keyword: Exact, Broad, Informational, and Commercial. Each will be explained briefly. An exact keyword is a word or a small group of words that are used in a specific way so that the focus of it/them is on 1 primary target. A broad keyword is usually a set of words consisting of related phrases to your business or target content. This kind of keyword is most popular because it can also cover more pages that are similar to the target words. An Informational keyword is mainly used in blog content. This kind of keyword is mostly searched by people who want to get some information about a specific issue. A commercial keyword is solely used for commercial purposes like shopping different items online. In choosing the proper keyword, you should consider different kinds of them and see which one is fit for your site, which mostly depends on your purpose. Process Of The Keyword Research So, whether you are creating a new website or you want to revamp your current keyword targeting, the processes mentioned below will help. The first step is to generate keyword ideas. You can start with some broad keywords. Then you should use keyword tools and put your broad ones there to see other relevant keywords that contain your own keyword. Finally, you should filter them down and group them by search intent (which was discussed earlier). The second step is to analyze Google’s top 10 search results. The top 10 ranking pages are going to give you information on things like content format and it will help you understand how hard it is going to be to rank on Google for your target keyword. Then you may take a look at the title of them, which all are blog posts. Keyword Misconceptions In addition to the factors mentioned, there are some other things that site owners misunderstand. You might think that some terms or strategies are profitable, but it will turn out to be completely vice versa. The following items are some common misconceptions about keywords. You are looking for the definitive list with your keyword research. You should be aware of this information that there is no final list of keywords for your site permanently. You need to constantly update your keywords like an evolving process. Tools and data are your biggest assets. Tools can give us data about the specific keywords that we are looking to target. But what they do not do is provide a common-sense approach to the phrases that