Paid Search Marketing

Amazon Advertising Cost
Branding, Digital Marketing, Online Business, Paid Search Marketing, PPC

Amazon Advertising Cost 2024: Know How Much You Should Spend

In the realm of e-commerce platforms, Amazon has helped a large number of companies and businesses to approach millions of customers easily. Amazon advertising creates awareness of the launch of a product and drives conversions. In this context, we will dive deep into Amazon advertising cost, its types, and benefits. Advertisers willing to achieve higher visibility for their Amazon products will pay for the respective positions by placing bids on keywords, which leads to high visibility in the SERPs of Amazon. Furthermore, the advertiser has to pay whenever a shopper views or clicks on his/her advertisement. What Is Amazon Advertising? Amazon advertisements work in the same way as the functions performed by Google search. This means, whenever you type a keyword in the search box of Amazon, it shows a few of the results related to sponsored posts, which are Amazon ads. This is how Amazon ads assist businesses reach out to their potential clients and highlight their products. Why Go For Amazon Advertising? Over 60% of the sellers rake in profits within a year of bringing their business on Amazon. Till date, the platform has over 2 Million Seller Accounts, wherein the majority are small and medium business enterprises, and over 290 Million Active User Accounts. Over 65% of the purchasers explore products from new brands on Amazon. In 2021, Amazon Launchpad disbursed $240,000 as grants for Small and Medium Businesses. The platform helps garner a wider audience base for your brand or niche on a global level as it liberates the sellers to sell in over 150 countries. More than 15% of businesses seek Amazon SEO Services to upturn their business growth. What Is The Average CPC That Amazon Advertisers Spend In 2024? The average CPC that an Amazon seller spends on advertising is $0.91, at present. However, this amount is highly variable due to various factors that impact CPC. One such key factor is the type of Amazon ads, so let’s begin with that. Types of Amazon Ads Amazon advertisements can be divided into 3 categories that are as follows: 1. Sponsored Product Ads  Sponsored Product ads let you approach shoppers with relevant searched terms while they research the products they want to buy. You’ll see a tag of “Sponsored” against such ads while searching for a product on this platform.     These ads work on the PPC (pay-per-click) model, which generates costs when a person clicks on your product ad. Sponsored ads thus allow businesses to control their campaign budget more systematically. Where Do Sponsored Ads Get Placed? Amazon displays its sponsored product ads on both desktop and mobile devices in different locations- On the top of search results or alongside them In between the organic search results/product pages Based on the positions of Sponsored Product Ads in Amazon search results, businesses can improve their product conversion rate. These results also encourage shoppers during the later phases of the buying funnel to purchase the products. 2. Sponsored Brands Ads With the help of Sponsored Brands Ads, sellers get a chance to drive both sales and brand awareness. These ads are only open to sellers who have registered themselves under the Amazon Brand Registry programme. These ads feature many new products from a brand at the same time. Your ad will display above the search results to enhance your exposure in front of the shoppers. These ads target keywords that imply a buyer is searching for different products in a category or a specific brand.     In addition, sponsored brand ads let you create custom landing pages to display your products and their respective features and benefits. These include the display of products with image galleries and videos and are segregated with a tag of “Sponsored.” Where Do Sponsored Ads Get Placed? Amazon displays its sponsored brands on both desktop and mobile devices in the following locations- On the top of the search results In search results 3. Sponsored Display Ads Sponsored Display Ads focus on targeting audiences based on their search interests. These ads are displayed to the audience based on their Amazon browsing history. Such ads improve the chances of conversions and provide valuable exposure.     In addition, these ads also target audiences outside the Amazon app and make you reach potential buyers through third-party platforms. Where Do Sponsored Ads Get Placed? Amazon places Sponsored Display Ads in the mentioned locations- Pages of Amazon customer reviews Pages related to product details  Merchandise based emails Amazon Demand Side Platform (DSP) Third-party platforms supported by Amazon What Should Be Ideal Daily Amazon Advertising Budget? To begin with, you can start targeting the audience with Sponsored Products Ads since they are open to all the sellers. You can start by investing $0.5 per click at the time of bidding. This implies if you receive 10 clicks on an ad, you’ll be charged $5 for 10 clicks. However, if you want to invest more, your ad placement can improve. It all depends on how competitive the niche and keyword are, who is your target audience and what ad objective you need to attain. Two metrics that are highly used for assessing Amazon Advertising budget are: Advertising Cost of Sales (ACOS): It is a key metric used to measure the CPC for an ad campaign. A seller must try to bring down its ACOS so that his profits can be increased. For this, one can evaluate the shortcomings in a failed campaign and work on them. If you’re just beginning with Amazon ads, you can evaluate case studies of such instances. Return on Ad Spend (RAOS): It helps in determining the return on the amount invested in an ad campaign. RAOS is represented in an index number, whereas ACOS is represented in percentage form.      There isn’t any definite value that can be declared as an ideal ROAS or ACOS. It is dependable on the industry competition, campaign frequency, target audience, duration of campaign, organization size, etc. This is to say that the bidding amount

Branding, Digital Marketing, Mobile Marketing, Paid Search Marketing, Search Marketing, SEO

100 Free Classified Submission Sites 2024 | Mind Mingles

Are you searching for free classified submission sites to promote your business offerings? This article has got you covered for that.  Classified Submission has become a quintessential SEO tactic for business promotions. Whether you run an e-commerce store or a real estate agency, classified posting helps you leverage online advertising sites. Here are a few reasons why your internet marketing strategy must incorporate classified ad posting: In 2024, the ad spending on digital classified ad marketing is projected to reach 21.66 Billion USD, Statista reports. Furthermore, this ad spend is expected to grow by 2% (mobile) in 2025. As per Times Of India, 90 of 100 marketers used classified submission sites in 2021.  In addition, the audience interest in digital classifieds is almost equally good on mobile and desktop. These facts are enough to highlight that with increasing interest in digital advertising, classified ad posting has garnered a special place. However, the challenge of finding legit free classified posting sites persists. Detecting spam sites is not a piece of cake. That’s why rather than looking for 1000 free classified ads sites, the focus should be on discovering legit, reputable, and relevant sites. In other words, quality over quantity should be the thumb-rule for advertising. In this article, you’ll discover 100 legit and spam-free ad-posting sites. So, without any further ado, let’s get started… What Is Classified Submission? Classified Submission is an off-site SEO technique that is utilized to promote your business offerings (products/services) through relevant third-party sites. Although website owners run paid ads to get traffic and promote their offerings, classified ad posting sites provide organic traffic and improve search engine visibility.  You’ll provide an advertisement that gets placed on third-party websites, called classified submission sites, for a certain period. You can also provide your website link on these third-party sites. There are two kinds of classified ad posting sites: Free Ad Posting Sites: Websites that allow other sites to post ads without charging any money come under the umbrella of free ads posting sites. Such sites enable free promotions of products/services or merchandise for a wide range of categories. Hence, they serve the best to target quality traffic in niche-specific segments. Paid Ad Posting Sites: Websites that charge money to provide advertising spots to businesses to promote their offerings (products/services or merchandise). These sites provide the ad placement spot (generally on to/front) for a certain period, after which you need to repay them to acquire another or the same spot. Such sites are quite effective for promoting seasonal sales. Types Of Classified Submission Sites S.NO. Websites Purpose Of Classifieds/Ads 1 Local Sites:  These sites allow local businesses/individuals to promote their offerings and target local audiences. For  nstance, nearby restaurants, medical shops, real estate agents, etc. 2 Accommodation/Rent/To Let Sites: Such sites provide an opportunity for house owners to advertisetheir vacated apartments/accommodations or shops. 3 B2B Sites: Sites that allow businesses to connect with each other for products or services via digital advertising. For instance, banks and courier services, manufacturing factories and raw material units. 4 Educational Sites:  Sites that allow advertising educational institutions, courses, etc. 5 Business Sites: Sites that allow inviting or announcing business collaborations or business proposals/offers. 6 Product Sale/Service Offer Sites: Sites that allow advertising products/services. 7 Matrimonial Sites: These sites allow finding matches for marriage/dating. 8 Personal Announcement Sites: Such sites allow individuals to announce their change of name, address, lost and found issues, etc. Benefits Of Classified Submission Sites As mentioned earlier, classified submission is projected to cross ad spending of over $20 billion. Read about its benefits, and you’ll know why you should also utilize it: Brand Awareness Is there any business or website that doesn’t want to get highlighted in front of its audience? Classified submission sites provide splendid opportunities for businesses to present their offerings to the global audience. They increase website visibility, easing the pain of reaching out to the desired audience base. Hassle-free Procedure Posting ads on classified submission sites is not a biting a bullet kind of task. It is one of the easiest ways to promote your business offerings digitally. Moreover, there is no restriction in promoting these ads through social media. This means you get to reap twofold benefits with this off-page SEO technique. Helps Secure Backlinks You can generate backlinks through classified submissions, which help you drive relevant traffic to your site. Furthermore, a strong backlink profile and a decent traffic flow improve website search engine ranking. That’s why marketers emphasize leveraging this technique. Economical Way To Advertise The majority of classified submission sites are free to use. You need not pay a single dollar to the website to be provided with an advertising spot. Moreover, the paid ones are known to proffer over-the-top benefits. Thus, this technique offers a lucrative chance for businesses/websites for self-promotion either way. Boosts Flow Of Organic Traffic Submitting ads on paid or free classified submission sites helps you capture the attention of an interested audience segment. These sites offer a chance to engage people who look for your business contact details, address, rates, etc. from across the globe. This elevates engagement, the flow of leads and the chances of conversions. Popular Classified Submission Sites Here are 5 most-used classified ad posting platforms: Ebay DA: 93 | PA: 85 Ebay is a prominent site that allows displaying products/services and affiliate offerings as well. The site charges a small percentage of fees for featuring ad postings and also provides training and shipping assistance to the users. If you’re starting with digital ad postings, eBay is a good alternative. Sulekha DA: 78 | PA: 63 Sulekha is an India-based platform that provides ad spots to businesses dealing in a variety of industries including home improvements, the educational sector, travel, real estate, events, etc. The site claims to have over 30+ million users and offers both free and paid advertising plans. OLX DA: 61 | PA: 61 OLX was started in 2006 and is today a pioneer website for advertising and listing products

Scroll to Top

Book Your Package