From predictive analysis to personalized campaigns, Artificial intelligence (AI) has made a profound impact on today’s marketing landscape. That said, using AI as a marketing tool can do more harm than good especially when one does not fully understand how to control it.
Marketing agencies are constantly using AI for automotive tasks, analysing data, managing reputations, generating content and other marketing materials at the touch of a button.
Sure AI can lead to a truly innovative marketing experience, but it also carries an inherent risk of making some significant marketing errors. Here are some common mistakes marketers make when using AI and how to avoid them.
Flawed algorithms
Since AI cannot reason for itself, it depends entirely on the content it has been trained on which can contribute to misinformation and biases.
Lack of intuition and creativity
While AI can accomplish a lot of things, it cannot learn or do anything independently, nor does it have any feelings. So while it has the capacity to create content, it does so based only on hard numbers without taking into account if your audience will accept it or not.
Lack of a warm humor touch
The human touch which is so important in building relationships with customers is totally lacking in AI. Potential buyers may easily get turned off if they feel they have to listen to information from a bot.
While there is no doubt that the role of AI in content creation is of great help and a good starting point in marketing strategy, when data is entirely AI generated, it can destroy their campaigns in the long run. This is where the AI-generated text detector steps in.
The importance of AI content detection in marketing
By incorporating AI text detector tools in marketing, businesses can mitigate a host of risks that are associated with AI. The main thing is that it can ensure whether the content is artificially generated or a human element is involved,
The best part is that this tool is incredibly easy to use. All you need to do is to enter the text and let the detection tool do the rest. Once it has analysed the content it will give the result based on the probability on how much was original and how much AI-generated.
For instance, if the reading says 33% of text is original and 67% AI-generated, then the marketers are left with no choice but either to scrap it altogether or send it back to the content writer for a rewrite. That is the only way to address issues arising out of incorporating AI- assisted content.
Parting thoughts
While it may be useful in some cases, mostly using AI-generated text in marketing is potentially risky. From the flawed algorithms, lack of creativity and human touch, there are some major problems AI can cause in marketing campaigns.
When businesses adopt AI-text detention tools in marketing they can be certain that their content has the element of human presence in their content.