Marketing has taken the routes of the digital road not just for e-commerce websites but for brick-and-mortar businesses as well. This shift has impacted dental clinics as well. Talking of SEO marketing for dentists, what strikes the mind first is that global rankings are a matter of concern for renowned clinics with branches nationally or internationally, whereas, for those which got established not so long ago, the key is- Local SEO. If you’re pondering upon what aspects to look upon while going for local SEO for dentists, this article will assist you in laying down the footsteps.
No doubt, preserving a healthy smile on the patient’s face is the utmost focus of dentists. But you would only be able to do so if they have a clue about the existence of your clinic, and that’s where SEO marketing for dentists comes into play. It’s not as easy as pie to stand out in this race of search engine optimization for dentists in the present time. Nonetheless, opting for dental SEO services can upturn your revenue by making the masses aware of your clinic.
In the current competitive scenario, dentists don’t just need to maintain a firm grip over their tools, but they also have to surpass the horizons of staying in a single place via online marketing and firmly sail across the digital crowd so as to rank among the top dental websites. And your only hope for this is sailing in the boat of search engine optimization for dentists.
Search Engine Optimization For Dentists
Irrespective of the nature of business, whether we talk of a long-established corporation or a newly-opened one, SEO is an imperative element of digital marketing today. Especially when it comes to an area where faith is the driving force, like dental services, overlooking the importance of SEO marketing for dentists can make one stand in deep waters. This is so because every other dental firm is leveling itself up by integrating search engine optimization techniques. And only if you would give a thought to it from a patient’s perspective would you understand how indispensable it is to be one among the top-ranking search results.
Gone are the days when patients used to discover dentists in the yellow pages. Today people go in search of them over the internet, which means you’ve to be considerate about SEO marketing for dentists.
As for a dental firm, SEO has the 2 major understated plus points:
- Escalates Brand Awareness: Search engine optimization will foster your business’s online presence before those who are looking around for a tooth doctor, which is a major path to drive them to your business’s door.
- Capture A Wider Market Base: Ploughing in more quality leads without any paid advertisements is at the heart of every business. This is exactly what the techniques of SEO marketing for dentists do, and it is referred to as ‘organic growth.’
When it comes to digital marketing, dental services don’t stand aloof from other industrial sectors. Just like a plethora of sectors, the healthcare sector also has to be in parity with SEO norms. To be able to outshine competitors in the heavy digital traffic, you need to be ahead of the pack in SEO for dentists.
The techniques of SEO marketing for dentists, when deployed on your website, can fetch exquisite results for your business. Also, it must be noted that the percentage of masses that tend to refer to the second page or beyond on the Search Engine’s Results Page (SERP) while searching for dental services is quite less. That’s the reason the major focus has to be designated on local SEO for dentists.
Local SEO For Dentists
Local SEO tactics will not only drive in more revenue but also cut downs on the excessive budgetary allotments towards paid advertising campaigns. How? Quite obviously, a major part of your clientele as a dentist would be attracted from the nearby area, which indicates that attempts must be made towards establishing your clinic’s name among the local audience because, as a matter of fact, they would be of more relevance to you.
Being used by more than 90% of the netizens, Google is the very first option to hit the horizons of minds whenever we wish to search for anything over the internet. Technical advancements like Google Maps and Locations have made it just a matter of mere typing ‘dentist near me’ or ‘dentist in (specific location)’ in Google’s search box to track down medical centers like dental clinics. This calls for establishing a baseline for strategizing local SEO for dentists. Scroll down a little to learn about that…..
Tips For Strategizing & Optimizing Local SEO For Dentists
Strategizing an SEO plan as per your business needs isn’t a child’s play, let alone optimizing it. Here are some tips and tactics that SEO professionals swear by:
1. Introduce Your Business To Google Business Profile
The first and foremost step to being ahead of your competitors is to enlist your business on Google Business Profile (previously referred to as Google My Business).
Enlisting your business on Google Business Profile (GBP) is an optimum way to acknowledge your business’s online presence. GBP enlisting has piled up the chances of lead conversion for a plethora of businesses by 50%, irrespective of the fact whether they had a website or not. Isn’t it just amazing?
Having your dental business listed on GBP is an over-the-top start to local SEO for dentists as it would not just highlight your presence online but will also fetch more quality leads. It’s the place from where the potential approaches would find the basic details of your business, for instance, timings, location, products and/or services, etc. Being employed in the medical line, including sanitization details, must not skip off your mind. It would also hint toward a more careful and professional approach from your side.
It’s noteworthy that these details have to be examined and updated frequently so as to be certain that they aren’t modified (yes, you read that right, it may happen due to a change in the search engine’s algorithm or from outside) or else wrong information would drive your leads away.
2. Ask Your Patients For A Virtual Review
Another tactic to amp up the game of local SEO for dentists is asking the patients for virtual responses or reviews. Patients oft-times read through reviews prior to booking their appointment. After all, word of mouth matters, it’s just the way that has changed in today’s digital era. If your patients found your services optimum and qualitative, their reviews would mark your authenticity, which in turn will definitely garner more new leads for your dentistry business.
3. Enrich Your Google Posts
If Google Posts is alienated to you, you’re certainly missing out on something really advantageous. The platform liberates you to converse with your target audience base via image/video posts which will make your clinic’s name more visible on Google Maps.
And the best part is yet to be revealed. You can integrate Call To Action (CTA) tabs or buttons on your posts to drive the target audience base to your website or a particular web page.
Since we’re talking of dental services here, you can put posts to use to reach out to people and keep them updated about discounts, specialties, or any camp or event that you’re going to organize in the near future, and that too without shedding a single penny from your pocket. It’s worth mentioning here that you craft copies that are concise so as to fit in the prescribed word limit to show on the online shelf and update them with time.
4. Follow A User-Oriented Approach
When patients are already agonizing with toothache, your website better doesn’t pile up their troubles by making it a biting a bullet kind of task to navigate on your website, simply because they’ll prefer to leave it instead of booking an appointment. A quintessential website is one that just doesn’t focus on the graphics and content structuring but also makes it easy for the users to sail through the information conveniently.
This calls for building a website that keeps user experience at the core. There must be a different landing page that states every distinct specialization or service of yours separately. This will make it easy for the visitors to discover to-the-point details while they are on your website. A separate page for contact information is also a major add-on to your website. Plus to that, you need to be certain of making your content and information appropriately placed so as to display it effectively on both desktop and cell phone. This calls for SEO marketing for dentists for the allotment of adequate titles, tags, and descriptions.
That was the case for the website, but if you’ve or you’re planning to have an app, then it has to be user-friendly as well. As per high level marketing, more than 55% of the searches that too organic are done via mobile devices. Integrating proper tabs for booking appointments via different channels (over message or call), payment gateways, and scrolling through information all must cut down the hefts of the users.
5. Page Speed Optimization
This one is amongst other crucial tips and tricks of SEO marketing for dentists. Whether on a desktop or mobile, your web pages must perform well and swiftly.
Your clientele over the other end won’t put your website on a pedestal if they have to face long buffering while booking an appointment or scrolling on your website. They would rather leave it and get inclined towards picking from other alternatives of dentistry practices, and losing the clientele is nobody’s first choice. Plus to that, it would also make your website’s ranking dwindle and leave all your hard-earned investment in SEO marketing for dentists to burn for nothing. For this reason, optimizing page speed is an indispensable part of dental SEO services.
6. Go For Keywords With Lower Search Volumes
Keywords are an integral part of SEO. While looking for ways to boost your local SEO for dentists, keywords with a relatively lower search volume would be the optimum fit. Wondering how? This is so because such keywords tend to be inclined towards a more relevant audience base and also have relatively lesser competition. This goes the same for long-tail keywords, as they are also used by people who’re interested in a specific service under the relevant niche.
Let’s understand it this way. It might get a little troublesome to make your business appear in the SERP when someone searches for ‘dental clinic delhi as it has high competition. On the other hand, ‘dental clinic in karol bagh’ escalates the chances of ranking on SERP.
There are a plethora of tools that come in handy while beating your head and deciding on the optimum keyword pick. Semrush, Google Trends, and Moz Keyword Researcher are among the top-rated tools that can get you past any troubles you come across while performing keyword research. Apart from that, you can also take cues from LSI keywords that appear at the end of a search engine’s results page.
7. Content Is The King
Keyword research alone won’t garner you limelight among the local masses. Informative and avant-garde content has to be crafted to describe your services in the most optimum ways. Now there are a plethora of things that have to be reckoned with while creating content for your dental website. Acing the game of SEO marketing for dentists requires you to go the whole nine yards and create authentic content that revolves around your services in a way that the target audience base can get a hold of it.
Crafting avant-garde content isn’t just the endpoint, it has to be optimized as well. That’s what we are going to discuss in detail next.
8. Optimizing The Content
Well, just as brushing twice a day is inevitable to have a healthy smile, optimizing the content has to be done to keep your website’s health intact. That’s why stress needs to be laid down on search engine optimization for dentists. It’s kind of an endless list that incorporates a plethora of things among building online directories, integrating keywords, interlinking, indexing, etc.
It’s worth mentioning here that interlinking is a substantial way to outstretch your reach to a relevant and wider audience base. For instance, you can maintain a blog section (we’ll discuss it in detail further in this article) on your website, whereby you can post blogs on topics that are relevant to your niche. Take this, for example. Let’s say you are a prosthodontist, and you can collaborate with a pediatric dentist and provide a link to your website’s landing page so as to drive in more audience. Nonetheless, the authority and quality of links also have to be given a thoughtful dive.
Also, Google Algorithms get highly swayed by the content that comprises adequate link structure. That’s why integrating links, whether in the form of anchor texts, image links, or internal or outbound links, is a quite prominent practice of SEO marketing for dentists.
Apart from this, including keywords in your meta tags, titles and descriptions also plays a vital role here.
Also, if your blogs or web pages are integrated with shareable CTA tabs or buttons, chances are you can fetch relatively higher web traffic to your site.
9. Don’t Skip Image Optimization
Content is not confined to just the phrases or terms. Images, GIFs, or videos that you align on in your website come within the sphere of content as well. But there is a difference in the way Google approaches them. To Google, images, GIFs, or video content are not an acquaintance, which is why it takes ‘Alt Tags’ into account while crawling them. Alt tags make it easy for search engines like Google to crawl and index your content.
10. Go For Blogging
Blogging has become an indispensable part of SEO marketing for dentists. This is so because it’s an optimum way to index your website on search engines like Google, which are constantly looking around for relevant and informative content to present before users when they enter a search query related to a specific topic.
Also, you can’t include everything in just your landing pages. It will be neither good to be displayed nor will it escalate the chances of your ranking. In fact, much contrastingly, it’ll make you lose the game of search engine optimization for dentists. Plus to that, your audience doesn’t share similar interests, which means you’ve to put up customized content on display. And blogging opens the house of events to do so.
You can maintain a blogging section separately on your website where you can actually put up informational and unique content on a plethora of topics. For a more professional approach, you can also outsource this task to a digital marketing company that will not only craft content for you but will also look after its optimization as well.
If your target audience base finds your content engaging and informative, they’ll be dyed in the wool to you and hold a steadfast loyalty towards you. After all, that’s exactly why you invested in dental SEO services in the first place. This must have given you a look at how indispensable blogging is. So whenever you go ahead with SEO marketing for dentists, make sure to include blogging at the top of your bucket list.
11. Shout Loud Through Social Media
More than 70% of netizens precisely trust organic ads over paid ones. This fact is alone enough for reckoning that if you turn a blind eye towards social media, then you are granting enough rope to hang your business itself.
Facebook, Instagram, Twitter, and Pinterest are considerably best allies of search engine optimization for dentists. These platforms are the ones where people spend the lion’s share of their time. So why not consider investing here. Social Media Marketing, altogether with Social Media Optimization, is the quintessential way of optimizing local SEO for dentists.
How Can Local SEO For Dentists Help Them Boost Their Revenue
All of the tactics that we’ve discussed in this article throw light on the regard in which local SEO for dentists is not something that you can overlook. Though the techniques of SEO marketing for dentists would vary from that of other business fields if we go deep down this sea, the primary motive of doing so remains in line with that of any other business corporation, and that is- earning revenues.
Local SEO for dentists can revamp their revenue organically. Needless to say that it is an optimum pick if you wish to be in the game of search engine optimization for dentists for a longer time. It grows the reach, audience base, and conversions perpetually. Not to forget that investing in dental SEO services will not put your money to burn, it’ll pay back with quality leads/conversions. That means every penny that you spend holds a brighter chance to get directly to the individuals who have both the need and demand for dental service. Isn’t it totally worth it?
More your dental services are showcased over the online shelf, the more and more people will get to know about you. Also, the revenue that local SEO for dentists generates isn’t just confined to conversions, but it will also build a trustworthy image of your clinic’s name in the eyes of your clientele. And all credit goes to the techniques of local SEO for dentists, such as Google Business Profile listings, reviews garnering, and chat-enabled CTAs. This gives you a chance to directly communicate with your business. These are all simple techniques but have an over-the-edge results-driving force for any business, let alone for dental services that are basic and extremely necessitated. Nowadays, most websites also use advanced auto-reply mechanisms as well to assist their potential customers right when they land on your website without needing anyone on the other end.
Local SEO: A Boon For Small Dentistry Enterprises
Local SEO marketing for dentists certainly escalates the odds of their dentistry website being ranked well in the enormous pool of online markets today. Especially for small dentistry enterprises as:
It marks your dentistry business’s high visibility online.
It builds credibility among your clientele.
SEO marketing for dentists makes it convenient for search engines and crawlers to identify your website.
It assists in fetching maximum business conversions from the local demographics.
Dental SEO services have long-term positive outcomes for your business.
Though it isn’t magic to happen overnight, it has perpetual benefits which will generate improved results gradually. You might come across a plethora of dental SEO services claiming to deliver results within a month or so but be certain to see them dwindling transiently. That’s why whenever you’re ready to go for dental SEO services, make sure to give it 6-8 months and then analyze its results.
Mind Mingles’ Dental SEO Services Can Help You With SEO Marketing For Dentists
Professional SEO knowledge and experience have the power to revamp the game of SEO for dentists. Also, coming from a totally different professional background, like a medical aspect, certainly makes it hard to take time and analyze the ins and outs of SEO. That’s why digital marketing companies are your go-to option for this.
At Mind Mingles, we’re always up to join hands with you and design a tailored plan for SEO marketing for dentists. We employ an all-inclusive approach while rendering our dental SEO services so that you can get a hold of prospective patients’ preferences. With over 13 years of experience in digital marketing, we pick out the most suitable keywords per your niche and requirements. Our professional team deploys the best practices to incorporate those keywords, develop an avant-garde content marketing strategy for your business, optimize the overall strategy and discuss improvisations wherever needed.
So whether you already have a dentistry website or you are considering joining the race of SEO for dentists, Mind Mingles’ Dental SEO Services are the optimum pick for you. So hurry up and get in touch with us before your prospective patient picks another clinic over yours for their next appointment.
Gurleen Kaur is a Content Writer at Mind Mingles. She has presented her work in International Conference On Guru Nanak Dev Ji: Life, Philosophy and Legacy held at Mata Sundri College For Women and was awarded by the title of “Best Paper Presenter” under College Student Category for the same (Dated: 27th and 28th September, 2019) Has a strong grip over creating interesting, unique and informative content pieces for a wide range of niches. Firm believer that words have an impact.