How To Repurpose Audio And Video Content For Social Media



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Often, producing high-quality video and audio content regularly is quite expensive and takes a great deal of time.

Furthermore, coming up with new topic ideas every single time can be challenging.

Nevertheless, maintaining a publishing schedule is crucial to gaining exposure and keeping followers informed.

Thus, in order to overcome this problem, you may want to make the most of your existing videos and audio content.

The absolute best way to save yourself time and money in your marketing activity is to repurpose video and audio content for social media.

Let’s look at how you can do that in this article.

What Does Repurposing Content Mean?

Repurposing content involves reusing and adapting existing content for different marketing channels, which allows you to reach your existing audiences in new ways or reach a new audience on previously-used platforms or on new ones.

You can repurpose content in a number of ways, including:

  • Create an infographic from a video or blog post
  • Create a video or podcast series from an ebook
  • Convert articles into audio files

Why Should You Repurpose Audio And Video Content?

There are many benefits to repurposing audio and video content, which explains why many people do so. Listed below are some of the most relevant advantages.

Save Time, Effort, And Money

The first advantage of repurposing content is the savings in time, effort, and money. You won’t have to create new content from scratch and go through the whole process of finding new topics, registering, and/or recording; all you need to do is adapt your existing content to a new format.

Reach New Audiences On Multiple Social Media Platforms

If you post on the same platform (e.g., YouTube) and to the same audience every now and then, it won’t provide you with the opportunity to expand your expertise and reach a new audience.

Instead, by repurposing audio and video content on new platforms and social media platforms, you will be able to reach new audiences and enhance your brand’s visibility.

Build Authority

The ability to publish quality content across multiple platforms and formats will allow you to establish yourself as an authority within your niche.

Improve Your SEO

Posting content under the same topic in multiple formats will help you rank for a specific keyword and boost your overall search engine optimization (SEO).

For instance, because search engines cannot hear or view audio or video content and index it accordingly, by converting your video or audio into text, you will be able to rank for your targeted keywords and position yourself higher on search engine results pages.

7 Ways To Repurpose Audio And Video Content For Social Media

There are many ways through which you can repurpose your audio or video content for social media. The following are seven top tips.

Turn Mp4 To Text

One of the first ways to repurpose video and audio content is to convert MP4 to text.

Video or audio files converted to text will result in complete, detailed written content, depending on the length.

You can use this type of content to create a comprehensive guide or article that you can publish on your website and then share on various social media platforms.

In addition, you can highlight some relevant points from the written content, and share them on social media as status updates, for instance on Twitter by posting multiple tweets.

You can also add small chunks of text and repurpose them into carousel images to post on Instagram.

Create An Infographic From Your Video Or Podcast

You can also repurpose your content by creating an infographic with key points drawn from your video or audio content.

In fact, infographics are often recognized as highly shareable and eye-catching content that can pique your customers’ interest and get them interested in your business.

In addition to allowing you to display your creativity at its highest level, infographics also allow you to empower it with images, graphics, statistics, and more, increasing your credibility.

Shorten Long Audio And Video Content Or Turn It Into A Series

Considering that social media are mostly focused on short-form content consumption and the user’s attention span is decreasing as time passes, you can repurpose your long audio or video file by splitting it into smaller, more digestible chunks.

As a result, you’ll be able to reuse your long-form video content on short-form platforms like Instagram and TikTok.

For social media users, short videos are easier to digest and more engaging, so they are more likely to watch and interact with them.

Take Screenshots Of Your Video

Taking screenshots of your video and posting them to Facebook or other social media platforms is another way to repurpose your content.

It works best for videos depicting an event where you can take screenshots and insert relevant quotes throughout the presentation.

You can either post the screenshots separately as images, or you can create a carousel or slide show to continuously display them if they are related to one another.

Repurpose A Number Of Audio And Video Clips Into A Roundup Post

Another method to repurpose video and audio content is by gathering multiple videos and audios related to one topic, converting them into text, and putting them together into a round-up post.

Afterward, you’ll be able to share it on various social media platforms, including LinkedIn Facebook, and Twitter.

Transform Videos Into Animated Gifs

The use of GIFs is increasing on almost every social media platform, including the most professional ones like LinkedIn.

You can leverage this trend by transforming your videos into fun, focused, concise GIFs that will entertain your audience and make them want to share them. In addition, you can enhance your GIFs by adding text, images, emojis, and more.

Use Your Audio Content As The Voiceover For Your Slides On Social Media

There are social media platforms that allow you to post slideshows, such as TikTok, or video clips in slides, such as Instagram.

Thus, whether you have a podcast or a long video, you can break it up into small clips and embed the most salient points into slideshow presentations or social media images and videos.

Repurposing Video And Audio Content On Social Media The Right WayRepurposing video and audio content on social media the right way

The process of repurposing video and audio content on social media requires more than editing the files and posting them.

It is important to consider a few factors that may differ depending on what type of content you want to share and which social media platform you want to use.

Get Content Dimensions Right

Depending on the type of content (video, image, link), each social network app or platform has its own size format. If you don’t want your video or image to be cut off, appear too big, or look blurry, make sure you post it in the correct format.

In the image below, you can see which image sizes are required by some of the most popular social media platforms.Get content dimensions right

Add Captions

If you post your video, image, or link on social media without a caption, you won’t get the attention of your audience.

Additionally, users won’t be able to understand the context of your content without captions, and if you don’t use hashtags, social media algorithms won’t be able to display your content to users who are interested in the topic you’re sharing.

Thus, right before posting your content, make sure to consider and add:

  • Caption wording
  • Hashtags
  • Emojis
  • Character count

Get The Duration Right

Some social media limit the duration of audio or video content on their platforms. TikTok, for example, does not allow videos longer than 60 seconds. Similarly, Instagram Stories allows audio up to 15 seconds.

To avoid your video or audio content from being cut and appearing incomplete or incomprehensible, make sure it has the right length before publishing it or edit it accordingly if it doesn’t.

Ensure That Your Videos And Audios Make Sense On Their Own

When you split audio and video content into clips for social media, you may discover that they don’t make much sense on their own.

In other words, they cannot convey the message as effectively as you did with your long-type format.

Posting them in this manner won’t produce the results you expect since people won’t be able to understand them.

As a result, it is important to cut your audio and videos in a way that makes your concept clear to your audience.

Wrapping up

There are many benefits to repurposing your content, including time and money savings, as well as reaching a wider audience.

In this blog post, we reviewed many methods of repurposing video and audio content for social media. By using them as inspiration and adding your own creativity to the mix, you will enhance your marketing strategy with little effort.

Thank you for taking the time to read this blog post. Hopefully, it was helpful to you.

If you want to read more on the topic, check out this article on how to popularize your business with content marketing.


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