Influencer marketing is a new trend that has sparked debates in the marketing community worldwide. Some call it unreliable while others consider it a great method of growing business. Whatever the case, one cannot deny that influencer marketing has greatly enhanced interaction between customers and brands. Influencer marketing has allowed brands to put out diverse content without making it look like an aggressive marketing pitch. This is one of the subtle social media services that you must make use of.
What is influencer marketing?
The term may seem new to some but different variants of this have been existing since ages. Influencer marketing involves using social media accounts with a lot of followers to send out ads and content pertaining to your brand. A host of social media services are involved in generating sustainable influencer marketing strategies. A lot of times, the social media accounts used don’t belong to the brand itself but to other people. These people then collaborate with the brand and get monetary compensation for putting up content pertaining to the brand.
Using photos to display your product
A good way of using social media services is to propagate your brand is by getting more visibility for your brand. To do this, you can request owners of influencer accounts to pose with your product for attractive photos. These photos will be viewed by their followers and thus will act as a brand advertisement. Usually, the photo will have to be tagged with the brand’s account or the brand’s name will be mentioned in the caption of the photo. Thus, when people look at the photo, they too will want your product. The tags or mentions will direct them to your portal where you sell the product. This is an effective way of marketing since you end up showing off your brand without actually making an advertisement.
Give out promo codes
Another good way to boost business is to give out promo codes to influencers. These influencers will then share these promo codes with their followers. These followers will then visit your site and buy your product using the promo code. The promo code will usually give the customers a free item on a purchase or a discount. This promo code gives people an incentive to purchase your product. This is an effective way since you end up acquiring new customers without making an advertisement. There is no aggressive sales pitch so the customer won’t see it as a marketing gimmick. Such techniques using social media services have proven to be successful.
Getting Influencers on board
Influencers may have a lot of followers and a lot of potentials to use their account for product promotion but they are usually not greedy about money. Hence, you will have to build a certain level of trust with the influencers you plan to collaborate with. You need to get them to trust you and your product so that they give out good authentic reviews. You can give your product for free to the influencers so that they can flaunt it and promote it. This way, they get a first-hand feel of your product and they will start trusting you.
Make your product desirable
You can use Social Media Packages & services to make your product desirable to the public. You can use influencer marketing to make your product look like the new talk of the town and make it desirable. When people will see their favorite influencers flaunting your product, they will want to buy it too. This is where your sales potential lies and this is where you’ll make the most money. You need to market your product in such a way that it appeals to the public and becomes an object of their desire.
Keep your audience in mind
Simply having influencers promote your product will not do anything to boost your sales or revenues. While using influencer marketing, you must not forget who your target audience is and what their requirements are. This is because the public perception of your product is what boosts sales. Your influencer marketing campaign must augment the image which your brand propagates and not clash with it. If your brand image and your campaign are in sync, then you can be rest assured that sales and revenue will go up. Your audience is the key to tailoring the perfect marketing campaign.
Finding the right influencer
This is an important aspect of an influencer campaign. The influencer you pick must have followers from the consumer sector that you are targeting. The influencer should be malleable in terms of putting up content on his or her portal. At least some posts put up by the influencer you are planning to use for your campaign must be relevant to your brand. An influencer can make or break your product and its reputation.
Content Creation
Just finding the right set of influencers is not enough to create a successful influencer campaign. Nobody knows your brand better than you so you need to get behind the wheel of content creation. You need to create content that is relevant to your brand and propagate the brand. You need to then hand this content over to the influencers so that they may share it with their followers. Many times, the brand and the influencers are intimately involved in generating content.
Final thoughts
Influencers have become intermediaries between brands and their customers. This is a welcome change since many brands were considered uptight and elitist by their own customers. Through influencer marketing, brands can come down to the level of their customers and interact with them. These influencers make the product look usable and they make the brand look user-friendly. Using influencer marketing turns out to be cheaper than making an advertisement from scratch or running organic advertisements. Influencer marketing has transformed the way people perceive brands and it is sure to keep on bringing new disruptions in the marketing industry.
