As per Google, by now it has been considered that online reviews are one of the most important factors in improving your local search ranking. Many of the market research have always proved that reviews from customers and even the other online reviews are very much helpful in converting the footfall into potential customers. This is because maximum of the customers rely on a particular site only after reading the online reviews of the customer reviews on that particular site. Local SEO services often take the help of the online reviews in order to get your business site a good ranking in the search engines.
1. Business Listing On Google
The very first step that you need to do is to claim or list your business site on the search engine Google. One of the best ways is to get it listed on Google My Business. Some other local business listing services where you can list your business site for reviews are Facebook, Foursquare and others. A proper listing on Google can help your customers reach you without any difficulty. When anyone searched your business site, they get your site along with a local map of the location of your office in the city.
2. Listing on Review Sites
It is not necessary that the customers will only rely on the customer reviews that are provided on your own site. Customers will only believe your service if they can see good comments and reviews about your business on some other review sites. Hence, it is highly important for you to list your business site with many other local business listing services such as CitySearch or Zomato or many others depending upon the type of business that you are offering through your site. This not only helps the customers to know about you, but also to have a trust on your services.
3. Update Your Information
When you have provided your listing in so many places, it is very important to keep a track of all these places. You need to update the slightest of changes in your details in all the places where you have listed your business site to get the best of local search engine optimization services. You never know that from where and when you can get a customer for your business. So, whether it is a phone number or an address, or even if the name of the street has been changed, you need to update the details in all the places where you have listed the name of your business site.
4. Reviews On Your Site
If you go for good local SEO services, they will always add section for reviews on your site. Add an interactive session of review page so that customers can provide reviews in real time and hence can have the trust that other reviews are also from genuine customers. If the customers are interacting through the reviews, of course the ranking of the site goes high in the search engine. The number of potential customers rises on your site and this also increase the ranking of your site in local search.
5. Social Media
Often the affordable SEO services for small business advice to share the reviews of your customers as well as online reviews from reviewers on the social media. Social media has been successful in attracting a number of visitors and hence sharing the reviews on social media can be the greatest way to get popularity. Your site name will of course go high in ranking in the local search engines. The more likes and comments you get on your share; the better becomes the ranking of your business site on the search engine.
6. Mining The Reviews
Another great option of affordable SEO services for small business is to mine your reviews. There are a number of times when you can get keywords from your reviews. There can be many times when you discover a specific keyword that the customers or reviewers are using more in the reviews. These keywords can be later on used in your site in order to increase your ranking in the search engine.
7. Responding To Reviews
It is not that you should only get reviews. In order to have a good ranking, you also need to be interactive with the reviewers. Responding to the reviews that are coming either on your site or on some other sites, help in making a review interactive. The more interactive a review will become, the better will become the ranking of your site in the search engine.
8. Filtering The Feedbacks
Now of course, when you are throwing open the review section, it is not always necessary that you will come across positive reviews. There will be negative comments also. Negative comments and feedbacks will no doubt create a negative image. Hence, you can filter and hide the negative feedbacks and comments from your site and other possible sites.
There are a number of such tricks that the local search engine optimization services offer you so that your business site can rank well in the search engines.