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There are plenty of keyword research tools available online. But if you could get something extra, that would have been great, right? Well, there is another alternative too, and rather an important one. This alternative will take you deep to optimize your content for the actual search intent of the user. In simple words, you’ll be able to know what users actually want to know. So today, we’ll discuss about “people also search for.”

Search engines are evolving to get better at responding to users’ queries with the best relevant results. And no doubt that Google is leading the game. It has evolved dramatically with time to include various elements to improve users’ browsing experience. To name a few that are directly visible on the SERP, voice search, LSI Keywords (or related searches) and People Also Ask (more on that later).

But there is one more feature that is playing hide and seek with you until you make a little effort. So ready to meet “people also search for?” Okay, follow the below-mentioned steps:-

  • Open a new tab on Google on chrome (desktop).
  • Type in- “what is seo.”
  • Press “Enter.”
  • Now click on any website on the search engine results page and then click on the “back arrow.” It’ll take you back to the SERP.
  • Did you notice? Yes, yes…..a box appeared right below the result you had clicked earlier. And what’s written on it- “people also search for,” exactly! Now you can say I Spy to it.

NOTE: It appears in mobile searches before the ‘Related Searches’ section by default.

So finally, you’ve come across PASF. But what exactly is it? Let’s get into that now.

What Is People Also Search For (PASF)?

PASF is a feature rolled out by Google to serve the user’s intent with better results. It was first released in 2018 and you might have also seen it earlier while browsing on Google.

The main purpose of PASF is to suggest to users the relevant queries that people usually search for while browsing a similar topic. This helps users explore the areas around that topic that they might also be interested in. 

How People Also Search For Works


PASF shows 6 related queries for every single query a user enters in the search box.

So depending upon the requirement, PASF can be a-

A User’s Helping Hand

Suppose you want to search for a specific query on Google about a topic you’re totally unfamiliar with. But due to unfamiliarity with that topic, it might be hard for you to understand its related aspects. In such cases, Google’s PASF comes to your rescue. Also, when the results for your query are just a click away, why would you be typing it in the search box? When you click on any of the suggested queries in PASF, you’ll see a new SERP for that particular query. So for a user, ‘people also search for’ is a helping hand.


A Keyword Research Tool

Although the definition of a tool doesn’t entirely fit to PASF, it still helps a lot in analyzing what people actually want to know. It shows relevant search queries performed by users around a specific topic. So while it does not exactly enlists all the keywords related to a particular topic, it sure does give the idea about areas that users are interested in. Now that you know users’ search intent, what can you do with that? You can look for keywords on various related topics. So you’ve got a lot of ideas on your plate.

People Also Search For (PASF) V/S People Also Ask (PAA)

Whenever we perform a search on Google, we see a separate section of People Also Ask (PAA) on the SERP. It enlists four questions relevant to the same topic and also provides brief answers. PAA answers also show the links back to the blogs/web pages from where the answer is actually picked from. 

It is a kind of Featured Snippet. That means Google itself determines it depending upon the quality and relevance of the content. 

Scroll down a little to know more on how PASF differs from PAA…..

Difference Between People Also Search For And People Also Ask

PASF and PAA serve the same purpose. However, there are some differences between these Google’s features:

Even after so many distinctions, these two have some similarities also. Let’s talk about them now.

Similarities In People Also Search For (PASF) And People Also Ask (PAA)

We have talked enough about the differences between PASF and PAA. But they also have some similarities:

  • Both are the distinct types of featured snippets.
  • Both are placed on SERP.
  • Both show information related to a search query.
  • Both improve organic rankings.

Benefits Of Using PASF And PAA Phrases

People Also Search For and People Also Ask are both typical Google features that let users discover the relevant areas of a certain search query. You must be wondering why you need to optimize your web pages or blogs for PASF and PAA. Well, they both are quite important as they offer the following benefits-


Benefits Of Using PASF and PAA


(a) Improves On-Page SEO

On-Page SEO has quite an influence on SERP Rankings and content is the key element of on-page search engine optimization.  It is necessary to keep the users’ intent and query in mind for any type of content creation be it blogs, quora, or web page content. And it can be taken a level up with diligent integration of PASF and PAA topics/keywords. 

(b) Boosts Organic Ranking

People Also Search For and People Also Ask are both SERP Features that have exceptional potential to rake in organic rankings. Rankings have a direct relation to content relevancy. That’s why content optimized for PASF and PAA will surely uplift your rankings organically.

(c) Helps Explore The Other Relevant Topics

Users who wish to research about a topic, can get the maximum benefit from the PASF and PAA. It provides additional insights on a particular topic. Those ideas can broaden the horizons of your research. They help one explore a lot of important questions regarding a topic without much hefts. It assists in formulating an effective content strategy.

(d) Guides About Users Search Intent

People Also Search For and People Also Ask, these two things are all about addressing users’ search intent. Search engines want users to get a well-addressed and relevant answer to their queries. That’s why content creation demands to work in line with a user-oriented approach.

When users find clear and easy-to-understand results for their search query, they generally hover over the same website or page the next time. This indicates to the search engines that a particular website or URL is quite useful for people.

So the next time you want to know what you should talk about in your content, you know where to go.

(e) Improved CTR For User-Friendly Content

PASF and PAA frequently elevate the chances of the appearance of user-oriented, reliable, and quality content pieces. It boosts organic search engine ranking of results that are designed as per the-

  • Users’ search intent, and
  • Benchmarks of search engine algorithms

This will in turn significantly improve the SERP Ranking and Click-Through Rate (CTR) of the website or web page.

Okay, we have seen how imperative are PASF and PAA. But what should you do to get featured in these boxes? Well, it requires optimizing pages for People Also Search For and People Also Ask. Scroll down a little, and you’ll know…..

How To Optimize Your Web Pages For PASF And PAA?

Here are 4 tips that can help you score place in PASF and PAA:-

1. Talk About PASF & PAA Topics In Your Content

For optimizing your pages for these two Google featured snippets, address the queries/topics that have been highlighted in them. It is one of the most splendid ideas. You can take note of such queries and prepare content around them. It’s a simple way that directs the chances of higher search engine rankings.

2. Use Schema Markup

Adding schema markup uplifts the chances of getting organic placements on SERP. Though it might take a little time to get the content to rank with schema markup, it helps Google and other search engines grasp your content better.

Different types of schema can be used to foster page quality for People Also Search For and People Also Ask, to name a few-

  • ‘Q&A’ Schema
  • FAQ Schema
  • ‘How To’ Schema

Google supports uncomplicated results to those queries and shows them on SERP. That’s the reason why you must use schema markup for getting a better rank.

3. Figure Out Search Intent

The basic purpose of PASF and PAA is to assist users with more information on a specific topic. That’s why if you wish to optimize your pages for getting featured in these places, focus on the user’s search intent. For this, try to answer the user query in the best way possible with relevant information. It’ll make your pages appear in these placements and get leverage of organic rankings.

4. Optimize Meta Tags And Descriptions

Google sure does take the content body  into account while featuring results in the People Also Search For and People Also Ask boxes. But do you know that the site URL, meta tags, titles, and descriptions are also considered for the same? Well, now you do. So you must not neglect to optimize them for keywords that revolve around these topics. For instance- ‘What is people also search for on Google?’ is itself a highlighted query in PAA.

You might wonder to what extent would a small URL or tiny meta title and descriptions affect rankings. Let me tell you it has a significant impact on search engine rankings. All these are crucial elements of SEO as they act as a guide for search engines. 

Search engines can’t crawl online information if it is not optimized as per their algorithms. Therefore, not optimized or under-optimized URLs, titles, and descriptions hamper the process of indexing and ranking.

Now this doesn’t mean that stuffing URLs, titles, and descriptions will feature your content in People Also Search For and People Also Ask boxes. In fact, it will degrade your site’s rankings. SOLUTION- Research about PASF and PAA keywords and topics, create content on it, then give appropriate and relevant URLs, titles, and descriptions to it that speak about what the page is about.

Yes, this research requires going the whole nine yards but the results are surely worth it. With the help of some tools, you can do this easily. So cheer up and read further to discover these tools that we are going to discuss next.

Tools To Find What People Also Search For On Google

Anticipating user intent is not a walk in the park. If you want to know how to find what people are searching for on Google, you’ve landed on the right page. Here are the top 5 tools that can help you discover what people also search for on Google-

(i) Keywords Everywhere

Keywords Everywhere Extension is available on Google Chrome and Firefox. It is one of the best extensions for keyword research that gives reliable data insights on keywords as well.

Once you add the extension, you’ll get to see two separate widgets for- (a) People Also Search For and (b) Related Keywords whenever you run a search query. 

The free version of this tool offers PASF phrases and related keywords (excluding repetitions) on Google and Bing. Along with these two widgets, it also shows keyword trends and YouTube insights.

Its paid version provides monthly search volume, CPC, competition, and 12-month trend data. It also provides support for the following-

  • Google Search Console
  • Google Analytics
  • YouTube
  • Bing
  • Google
  • Amazon

You can purchase credits for volume-related data. Know more about this tool here.

(ii) SEMrush Keyword Research Tool

SEMrush is another incredible choice for finding keywords that people also search for. It provides real-time content metrics that can sway your organic marketing strategy positively.




This tool is also one of the most trusted tools for People Also Search For and People Also Ask keyword research. It provides-

  • Keyword Ideas
  • Keyword Volume
  • Keyword Ranking
  • CPC Analysis
  • Competitor’s Analysis
  • Site Audit Metrics

Both of its free and paid versions are exceptionally rewarding. It is a power-packed tool package for earning organic traffic and revenue. Explore more on it here.

(iii) Ahrefs

Ahrefs needs no introduction as it is the topmost tool that provides additional site metrics with People Also Search For and People Also Ask queries. It won’t be wrong to say that this tool offers the benefits of both worlds for website optimization- SEO and Keyword Research.

Keyword ideas from this tool come with-

  • Search Volume
  • Keyword Difficulty Score
  • CPC
  • Related Questions And Phrases
  • Parent Topics
  • Also Rank For Keywords
  • Newly Discovered Keywords

The best part is it offers keyword suggestions for multiple search engines including Google, Bing, Baidu, Yandex, YouTube, Amazon, and many more.

From an SEO perspective, nothing stands parallel to Ahrefs. It provides accurate data and metrics that include DA, organic v/s paid clicks percentage, clicks per research, repeated searches, traffic, rankings, etc. Click here to know more about it.

(iv) BuzzSumo

BuzzSumo is your go-to option whenever you run out of content ideas. It provides real-time insights on trending topics. It shows different areas of content that have been published by different sites. You can also filter the content ideas for a specific country, time period, and language as well.




Not just content ideas, you’ll also get keyword suggestions and content distribution suggestions. You can find ideas from different references and write about them naturally including the keywords. Plus to that, you also get saved from the dilemma of not knowing where to share that content as well.

(v) Google Keyword Planner

Last but not the least. What can be better than Google Keyword Planner when it comes to searching People Also Search For and People Also Ask phrases/topics? It is quite a splendid alternative when you want to perform keyword research for both search engine marketing and social media marketing.

Here’s what it offers-

  • Related Keyword Ideas
  • Average Monthly Searches
  • Competition
  • Ad Impression Shares
  • Highest & Lowest Bids

It’s a free keyword research tool that offers reliable results backed by that search engine only (Google) for whose features (PASF and PAA) you want to optimize your content. Isn’t it just the right fit? 

You can get region-based metrics for keywords with this tool and discover the trending ideas you can write about.

Tips To Use People Also Search For & People Also Ask Keywords 

  • Don’t overuse the keywords in your content.
  • Use LSI Keywords (or related searches).
  • Focus on user intent.
  • Go for keywords with higher search volume.
  • Avoid targeting keywords that have high competition.

Mind Mingles Content Writing And SEO Services To Get Optimized Page For PASF And PAA

Content is one of the most important ranking factors for better search engine positioning. And it requires keyword research, content creation and content optimization. Discovering keywords and creating compelling and unique content can be hard at times.But no need to give up and fret over it because Mind Mingles has got your back.

Mind Mingles is an experienced digital marketing agency that provides Content Writing Services, Content Marketing Services, and SEO Services as well. Our team of Content Writers and SEO Experts work together to create well-optimized blogs, articles, press releases, guest posts, and social media content that can drive the desired traffic and conversions.

We’ll create engaging content that is optimized well for people also search for and people also ask queries and promote it through various marketing channels to optimize the online presence of your business. Contact Us Now for digital marketing services.

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