If one of your goals is to increase your YouTube videos’ views, you are probably aware that you need to face tough competition.
For one, you will need to learn the ropes on how to promote YouTube videos. This includes optimizing your video information, sharing it on various channels, and developing relevant video content. It is also smart to transcribe a youtube video for better results.
That said, we have listed down nine ways you can effectively promote your YouTube video:
1. Stick to Your Niche
Here’s the thing: YouTube makes money through Google ads. This also explains why YouTubers are keen on promoting their content and encouraging people to subscribe.
They want to draw in more people to the platform so that they can show them ads. The more ad views they get, the higher their income will be. This is a win-win situation for both the platform and the content creator.
An one way to get as many views as you can is to stick with a niche. Meaning, it would be ideal to delve into a single topic. Some examples are plant-based diet, tech, and gaming, or self-improvement.
Doing so allows you to narrow down the kinds of viewers you need to engage in. Otherwise, you will be spreading yourself too thin.
Also, YouTube will often recommend similar videos on the sidebar.
For instance, a person watched a YouTube video about the best indoor plants. They will likely recommend the same content from other creators.
And you can be one of them if you have content about indoor plants.
2. An Interesting Title
If you are thinking of ways to promote your YouTube video, pick a title that’s viewer-centric.
Put yourself in your viewer’s shoes. What title do you think would make them want to click through?
Also, try to keep the title brief. Make it short but sweet because a more concise title does not often get cut off.
Another thing to keep in mind is to add your target keyword to your video title. That said, here are some ways how you can come up with great YouTube titles:
- Conduct keyword research: Luckily, you can do keyword research using free tools like Google Keyword Planner and Wordtracker. The key here is, though, finding the keywords that your target audience is looking for. And then incorporating them into your video titles.
- Keep it short: Have a title that’s catchy and concise. When a title is too long, the text can be cut off, depending on where it shows up on YouTube.
- Include a hook: Yout titles should be compelling so that you can encourage click-throughs. Come up with attention-grabbing titles that capture viewers’ attention.
3. Be Smart With Description
Another best way on how to promote a YouTube video is to optimize your video description.
In your video’s description, choose to tell a story rather than just describing what’s happening in the video.
Your goal is to entertain your audience. Your description isn’t a place where you place a couple of messaging points.
4. Produce Great Content
One of the best ways to increase your YouTube views is to offer value to your audience.
The thing is, YouTube, just like its parent company Google, is a significant search engine on the internet. Search engines provide users the best and most relevant content out there.
That’s why, far too often, Google’s advising SEOs always to develop content that offers value to their audience. In that sense, YouTube is pretty similar.
So, use your content to entertain, engage, and inform. This is one of the best ways you can stand out from the rest of the pack.
5. Pick A Good Thumbnail
When you promote a YouTube video, it would be ideal to choose a suitable thumbnail for your content. This is ideal rather than going for something that is over the top.
Try to stay away from misleading thumbnails, as it goes against the platform’s terms and conditions.
It would be ideal to pick a thumbnail that will give people an idea of what your content is all about. Having a good thumbnail is essential as it encourages more people to watch and click on your video.
6. Create A video playlist
Playlists are another great way on how to promote a YouTube video. That’s because it encourages viewers to watch your videos consistently.
After users are done watching your video, other related videos from your channel will play automatically. This allows you to garner more views without them having to navigate off your player.
You can even embed your playlists, publish them on your YouTube channel, or have your viewers share them online to increase the views of your playlist.
7. Influence Viewers To Subscribe
One of the best ways to get more views on your videos overall is to encourage viewers to subscribe to your channel.
Gaining a significant amount of subscribers enhances the number of views to every single video that you release. But what’s the most effective way to encourage viewers to subscribe?
Pretty simple, all you need to do is to ask them at the beginning and end of your video.
Also, don’t just ask people to hit subscribe. A more effective way to do that is to prompt them to turn on their notification bell once they’ve hit that ‘Subscribe’ button.
That way, after the user subscribes, they’ll be notified every single time a new video is uploaded.
Growing your subscribers is crucial as it allows you to gain more views in the long run.
8. Create A Video Series
If you look closely, a lot of YouTube creators will organize their videos in playlists.
Why is that so?
The explanation of that is pretty simple. Once you hit a video embedded to a playlist, that next video from that playlist will play automatically after the current video is over.
Thus, viewers can watch many other related videos from the playlist without having to do anything.
In the same way, this makes YouTube happy as it generates more revenue for them. It also makes you happy since it leads to better engagement and more views.
So, it’s a win-win.
9. Rank your videos On Google
Here’s the thing: YouTube videos can show up on Google as well.
But how do you look for video topics with the potential to rank high and gain traffic from Google?
All you need to do is search for videos that are already getting a significant amount of traffic and videos. And then, make videos that revolve around those topics.
After you’ve come up with relevant topics that are worth targeting, the next thing that you need to do is to create an optimized video that will rank well on Google.
Promoting a YouTube video is all about understanding your audience well.
Doing so allows you to create content that matters to them. This also ensures that they will get to see it through organic search and watch it.
Even better, they will subscribe to your YouTube channel. That way, you will know that there are people who will continue to watch and share your videos.
Nonetheless, there is no harm in following the tips listed above. That’s because you are less likely to make your YouTube videos rank for relevant keywords if you do not optimize it.