Many people running businesses don’t really understand the value of SEO or it is hard for them to understand the actual worth of it. Even if they understand a bit of it then they again struggle to choose best SEO Packages.There is a lot of available information and also misinformation about the term called SEO (search engine optimization), and because of this it becomes really difficult to make a good decision while choosing best SEO Services required. One tries to gather information from known sources and of course through internet also. But if one does not understand what SEO is actually and how it works then one would not be able to decide properly about whether to go for SEO or not and even if decides to go for it then how to choose SEO company India.
One thing everyone must understand that even if the best SEO practice and strategy is applied still it will take several months to yield positive results for a company. This may not be understood by many of those who are not going for SEO. However, it is a proven fact that proper SEO followed over a period of time can make a really significant improvement in a company’s online exposure, reach and profits as well. If this fact is understood by companies then the question of whether to go for SEO or not would not be there anymore in anyone’s mind.
However, why still many companies don’t know the real value of opting for SEO Services. This is because many companies are nervous when they think of going for SEO because this is like trying something new which is they are not familiar with. But they need to face they the fact that no matter which business decision they take it is definitely going to carry some risks associated with it. Some risks can be avoided, and some other risks can also lead to a rapid and serious growth. So, while one has decided to go for SEO packages then they need to ask the question that what SEO risks are worth taking and which should be avoided. If this is clear as early as possible then probably no one would be disappointed later when they actually encounter the risk attached to SEO. So, asking this question and knowing the answer makes certain clarity for companies.
SEO risks to take: Here are some risks that one can and should take with SEO.
1. Make and test big and small changes:
You want traffic increase and transactions on your website as a result of SEO. But what is no body clicks on your website in the first place. You may be getting good ranking of your website for some keyword but no clicks on your links. Reason can be many. And you can solve the problem through A/B testing. You need to test against things like Meta descriptions, titles, content and more.
2. Giving and receiving high quality links:
You have a risk of losing some visitors to other sites because you are giving their links but you also have chance of getting visitors from those sites where your links are given.
3. URL structure enhancement:
You may require changing URL structure of some or many web pages of your website. The risk here is that when you do so it can impact your website rankings however if you do URL structuring right and proper which is appealing to search engines and internet users then it will benefit your website ranking in a big way.
4. Website overhauling:
After regular intervals every website needs to be redesigned and updated. This redesign and updating can be risky and costly but it is worth doing for best SEO results.
There are other risks also which are worth taking.
5. Risks to avoid:
When you choose SEO company India then you should discuss about SEO risks that can be avoided. If this is clear in the beginning with SEO packages then you will be in a better position to carry out SEO activities. Here are some risks that can be avoided.
6. Avoid poor doorway web pages:
Doorway pages are easy to create and can be used to target specific keywords. However one should avoid this risk because Google does not like it and also penalize such sites with doorway web pages.
7. Avoid neutral backlinks:
Neutral backlinks neither hurt your website nor enhance rankings in anyway. So, in order to avoid any potential penalization from Google because it may consider it a bad link, you should avoid neutral backlinks also.
8. Remove unnecessary content and pages on your website:
For offering lot of information or for other purposes if you thought that lot of content and pages would help then it may be wrong as well. You may infact have to face negative consequences of it. So, try to keep a page and content in that page in such a way that it benefits your SEO activities.
9. Exact match keywords in Anchor text:
This practice was popular in the past but not anymore because of Google’s severe crackdown. So, you can avoid this also.
