What is organic search and why is it important to your website?
Well, as great as branding may be, or how innovative your product or services are, if you’re not ranking on top of search engine results pages (SERPs) for relevant search queries, then users will never know that you exist.
Now, by being on the top spot of Google, you can approximately 33% of the traffic. So, boosting your site rankings, and other related pages is essential.
Here are the top ten SEO tips that help boost your organic search:
1. Enhance Your Page Loading Times
A slow loading site can hurt you in the long run. First, Google easily detects your site’s crawling space, which will significantly hurt your site rankings.
Second, a slow loading site will hurt your conversion rates, and therefore, increasing your abandonment rates.
Moreover, do you know that slow-loading sites lead to approximately $1.6 billion in lost sales? Other studies also show that 40 percent of site visitors will leave your site if it takes more than 3 seconds to load.
Meanwhile, users will keep on coming back if you have a quick loading site. Therefore, it calls for the need to improve your site’s page loading times.
You can start by checking your site’s current load times, and upgrading subsequently your site speed. Optimizing the images in your site is also a great way to enhance site load times.
2. Practice Link Reclamation
How effective this strategy is will depend on the type of business you’re in. If you’re a big brand, then using this tactic helps you earn hundreds, (if not thousands!) of links, with very little effort on your part.
Fortunately, you don’t have to be a giant brand to get some results.
Keep in mind that this strategy is all about searching for someone who has mentioned you, your business, content, product, or service without actually linking to you. After you found someone who has done this, you can contact them, and ask if they can link back to your site.
It might sound simple, and it is. The conversion rates that you’ll get will be surprisingly high as well.
3. Generate High-Quality Backlinks
Backlinks are links that point to your site, coming from other websites.
High-quality backlinks are important as it is the top three ranking factors of Google. Not only that they’re quite hard to get, but other people think that it is no longer important- which is quite far from the truth.
Not having enough backlinks in your site means that your site isn’t authoritative enough to stand out against your competitors. It also shows that they’re more trustworthy than you.
So, now, the question is, how many backlinks do you need to have in your target pages? Well, there’s no definite answer to that as it mostly depends on your competition- how many links do they have on their pages, what’s the quality of those links, etc.
According to a top SEO company India, “As a general rule of thumb, you’ll be needing more links in your target pages when you’re after service or informational keywords. E-commerce is a lot easier since not most websites link to these category pages.”
4. Start A Blog
Another way you can increase your organic traffic is through blogging. Businesses who publish relevant blog posts have a higher chance of achieving higher ROI.
Blogging allows you to overcome these most common marketing challenges. Furthermore, businesses who blog are 434% to have more indexed pages.
Indexed pages are important factors for SEO since it is often crawled by search engines. Moreover, it’s easier for search engines to recognize you as a thought leader in your respective niche.
Also, according to data, 53% of online marketers consider blogging as their main priority, as it helps them improve their ROI.
It’s because blogs allow you to use more keywords, boost your site’s readability, and attract and engage your audience. You can also use images and links in your blog posts.
Once you gain a loyal following, it will be easier to generate more traffic to your site. Crafting high-quality content also helps you improve your dwell time, and improve your business’ organic rankings.
5. Use Internal Linking
What are internal links? Well, these are backlinks from one page of your site to another.
They help your site visitors navigate from one page to the next, distribute ‘link authority’ all throughout your site.
Apart from that, Google utilizes its anchor text to understand better the context.
6. Optimize Page Titles
To create a title tag that will help you improve your organic page’s rankings, you should try to keep everything under 70 characters. You should also place your primary keywords right at the beginning.
If you’re trying to improve your site authority, you might also want to include your brand keyword- or the keyword used to search your company name, as well.
7. Use High-Quality Images
Images compel your audience, catching their attention. There’s no doubt that these images often speak louder than words.
So, include high-quality images in your site, but you also ensure that they’re well-optimized to enhance your page loading times.
8. Be Smart With Keywords
Keywords are essential pillars to SEO and will determine whether your site will sink, or swim.
Keywords serve as an organic framework to boost your site’s organic rankings. Use keyword search tools to determine which ones you need to shape your content around.
Once you single out a particular keyword, you also need to look for other relevant keywords that you can include in your article.
Doing so will make it easy for search engines to locate your site. Ideally, you want to incorporate these keywords into your content as naturally as possible.
9. Create Quality Content
Creating fresh, and high-quality content will attract more readers in your site, keep them engaged, and decrease your site’s bounce rates.
It also increases your site’s dwell time or the amount of time a user spends on your site. As a result, this subsequently enhances your organic rankings in the long run.
There you have it. Implement these tips in your site and to get more organic traffic from search engines.
By following these best practices, you’ll be ranking on the top spot of Google a lot quicker than you think. Good luck!