Social media is a powerful tool for a lot of businesses because it does one of the most important things crucial to business success: connecting with consumers.
Knowing where your target customers spend most of their time will help you distinguish when it’s best to come into their radar to promote your business. Luckily, social media makes that easier for businesses.
Although social media for small business isn’t a new phenomenon, it doesn’t mean it’s that easy to master. After all, you might be promoting yourself and advertising your business often on social media.
Still, it doesn’t mean that you are getting tangible results that are important to your business. For example, getting conversions or improving your conversion rate.
If you want to know that your social media marketing is working, the conversion rate is what you should be looking into, but what exactly is it?
Defining Conversion Rate
Conversion refers to action on your website that you want them to do. Meanwhile, your conversion rate is the number of people, out of all of your website visitors, who took your desired action.
You can determine what your conversion rate is depending on the goal. To compute for your conversion rate, all you need to do is to divide your conversions by the number of visitors on your social media, then multiply it by 100% to get the percentage.
For instance, you have 100 website visitors, and 50 of those subscribed to your newsletter (your desired action). Meaning you have a 50% conversion rate.
Regardless of your desired action, you want your conversion rate to be high as this is a good indicator of whether or not your social media campaign is working.
With that said, there are several ways you can go about increasing your conversion rate through social media. Here are six simple ideas that you can follow:
1. Target The Right Audience
Social media is known to have a lot of user base, no matter what popular social media platform you’re on. This explains why social media marketing is so appealing to businesses.
However, marketing your business on social media to the general public is not the best marketing strategy.
Ideally, you should have a specific set of audiences that you keep in mind for your marketing plan. The reason for that is because if you market to the general audience, what you might get is a lot of views.
However, since most of them likely aren’t the type of people who will have a direct need or want for your product or service, then it can be wasted effort and resources on your part. They won’t end up converting in the end.
Thus, to be effective in marketing on social media, you want to make sure that you market to the right audience. You want the ones who actually will patronize your product in the end.
Luckily, you don’t have to do it alone. You can hire a social media marketing company in India to help you find the right target market.
2. Encourage Users Through CTA
Sometimes, the reason you might not be getting the results you want is simply that your target audience doesn’t know where to go. A right CTA button will avoid this issue entirely.
Your CTA or your call to action is essentially a subtle message that tells your audience what you want them to do.
Something as simple as optimizing your call-to-action button on certain social media ads can help you encourage more conversions.
With a great CTA, you can attract the attention of your target customers. It will communicate what they are about to sign up for, and it will entice them to do so.
Making sure that your CTA button is noticeable will increase your conversion rates as well.
3. Optimize Your Landing Pages
If your social media is linking to your website, then make sure that the landing page is optimized.
Your target customer should be led right through to the page that they want based on the link or button that they clicked. Otherwise, they might think it’s a scam and leave the website as soon as the page loads.
4. Leverage The Use Of Video
Videos on social media are a great way of maintaining the attention of your target audience.
It helps catch their eye and makes them stay longer on your profile to view the video. All good things.
Therefore, you should invest in high-quality videos that help improve the visuals of your social media marketing campaign.
5. Partner With An Influencer
When scouring through your Instagram advertising agencies list, it would be good to find one that knows how to work well with influencers.
Influencers can give you access to a section of your target audience that you might not have access to before.
The key is to find the right influencer who can represent your brand well and has the type of audience that you are also looking to market.
6. Produce User-Generated Content
User-generated content doesn’t only make it easier for you to produce content since your audience will be making it, but it also helps you engage with your target customers.
It’s a bit like word-of-mouth, except it’s online. Plus, your users would want to be featured on your page so your social media accounts will get a lot more clicks and follow because of it.
Improving your conversion rate is all about experimentation and tweaking. Knowing which areas need improvement and optimization will help you find the best way you can get your target audience to convert.
Although each business and social media account is different, you can try out these six easy ways for yourself, and they’re sure to help improve your conversion rates.