It is essential for eCommerce websites to have their product page built with SEO Services. The following article discusses the dos and don’ts while creating a product webpage and optimizing the same for various search engines.
Optimizing the eCommerce product page helps the website to attract customers and present their products to the targeted audience upon a search query. The situation has become more crucial in the world, reeling with the pandemic. People are now purchasing everything online to ensure safety. With the competition soaring high than ever before, companies are fighting for top positions or to appear on the first page on Google’s search engine result pages.
In front of your customers, who are often using different terms to search for products, it has become imperative to become creative to stand out from the rest. Optimizing the product page in an eCommerce website helps increase organic traffic and further assists in converting browsers into buyers. Such a step is possible only when you have an optimized commerce website.
The following are the actionable SEO dos and the don’ts you must avoid while optimizing the product pages.
10 Dos Of ECommerce Product Page SEO
1. Implementing a Keyword Strategy: Product pages have transactional intent. Therefore, ensure a keyword strategy because you are selling items. Think about relevancy and what the keyword will convert.
2. Optimizing Titles and Meta Descriptions: Include the brand name, name of the product, model number, and other information.
3. Using Structured Data: Having appropriate structured data helps your brand with rich snippets. The product pages should have review schema and product schema that help drive impressions and clicks and improve CTR.
4. Adding FAQ Content: Including the FAQ section helps customers find information without the need for seeking assistance from customer service or chatting with a chatbot.
5. Writing Unique Meta and Product Descriptions: Branded and non-branded keywords decide the rank of every item. Therefore, including a unique description is advantageous.
6. Sharing Real-time Customer Reviews: Sharing genuine customer reviews speaks in volumes and builds trust. Pages with customer reviews have a 60% conversion rate. The reviews also help Google have fresh and unique content. Ensure to mark them using the review schema.
7. Testing Landing Pages: Use Google Optimize and Optimizely to test the landing pages. Finding the slightest variations and fixing them at the earliest is advisable. You can check how location, language, or the overall layout affects the customers.
8. Use High-quality Images and Videos: Using high-quality photos and videos bridge the distance between reality and visualization. Include videos to common questions, Q&A with customers, and pictures of the product.
9. Minimizing Page Load Time: Minimizing the page load time helps enrich the user experience. It also makes the content appear in front of the target audience at a faster rate.
10. Auditing Product Pages: Auditing pages from time-to-time helps avoid duplicate content, wasted crawl budget, and split-link equity.
10 Don’ts Of ECommerce Product Page SEO
1. Do Not Use Descriptions from Manufacturer’s Website: Do not use the manufacturer’s description, as optimization is absent. Taking time to write compelling information makes a big difference.
2. Do Not Remove Seasonal Pages After Peak Period: If a seasonal page helped built rankings, traffic, and sales, do not remove it after the peak period. You would be starting all over from the beginning again for the next year.
3. Do Not Use Automated Optimization: Include important information in titles that you cannot automate to rank better. Populating product pages with brand names and the product is not a good practice. Additionally, using automated descriptions impacts CTR.
4. Do Not Remove Out-of-stock Pages: Do not remove out-of-stock pages when the page has high traffic and ranking. A better way to ensure productivity is by providing links to similar items on the site until the product is back in stock.
5. Do Not Use Improper Structured Data: Improper use of the structured data lands you in trouble. Moreover, the search engine will not crawl through the page, resulting in lower traffic and sales. Having product data helps rank better for rich snippets.
6. Do Not Use Weak Calls to Action: Clean and straightforward Click-to-action (CTAs) is necessary for an eCommerce product page. Many websites do not maintain the same. If users find it hard to purchase a product, they will head to a competitor’s site. Even a gap of 3 seconds makes a big difference.
7. Do Not Optimize Pages for Low-Volume Keywords: You cannot choose to use low-volume keywords for optimization. You must think like a customer, research, and use the available data to come up with rich keywords that help increase the traffic.
8. Do Not Miss Chances to Backlinks and Internal Linking:eCommerce product page requires backlinks and internal links apart from homepage and category pages. Supporting product pages with internal links and paid social marketing is essential to improve visibility, revenue, and sales.
9. Do Not Set the Pricing Wrong: As the prices of products often change, which customers understand, mentioning the right price is crucial. Implementing the right pricing strategy is essential to retain customers and add a new audience. The improper mentioning of the pricing of a product can also land the seller in trouble.
10. Do Not Forget About Mobile Optimization: 80% of people use smartphones to buy items online. If you have not optimized your website for use on a mobile device, you will lose your competitors. Consumers may not even consider buying products from your site.
Conclusion
Optimizing the ECommerce SEO Services is a crucial part of building a successful business. The process helps in driving qualified and organic traffic to the site, which improves sales and revenues. Following the best practices of SEO – optimizing page titles, adding descriptions, including high-quality images and videos, creating internal linking, and decorating with structured data – help add more customers to the company and drive more traffic to the product pages.
The entire process ensures that customers navigate the original product page they wanted to shop for and find it easy to purchase.
