Advertisements at the start of a YouTube video, promotional posts on Instagram, Facebook, ads, Google ads, and all those entertaining advertisements on television during intervals are the offsprings of digital marketing.
Broadly, digital marketing includes all types of marketing practices executed via the internet. Social media campaigns, search engine optimization(SEO), websites and mobile applications, email marketing, and online branding are some of its most common forms.
Roles of digital marketing agency
From small-medium businesses (SMBs) to tech giants like Amazon, Metaverse, and Microsoft, every company is on the run to occupy maximum space on the internet. The aim is to reach the last mile of people and turn them from viewers to consumers. The weapon used to accomplish this task is digital marketing managed by a professional digital marketing agency. Some of its incredible roles are elaborated on below.
1. Increasing audience engagement
With more than 4.66 billion active internet users, the worldwide web allows you to interact with 59.9% of the world’s population simply via a click. Irrespective of the location, international boundaries, or cultural differences, the internet alleviates the chances of reaching the last person on the earth.
With tactics like pay-per-click, email marketing via newsletters, and websites, companies gain the opportunity to target specific audiences. This is because only interested candidates will opt for such services, unlike the traditional practices of billboards located on the outskirts of the town, appealing only to those who travel frequently.
Financial institutions have effectively leveraged chatbots to increase customers via automated instructions, simplifying the use of their services.
2. Cost-effective marketing
Practical content is the foremost trick to attract valuable leads. 62% of salespeople have agreed to gain effective deals via social selling. This indicates the power of social media, an integral component of digital marketing.
Facebook, Twitter, Instagram, and YouTube are free tools to sell your most priced products. These platforms offer maximum reach with minimal effort and manpower. This cuts down on the cost involved in printing flyers, posters, and organizing roadshows that were used previously to market products.
Increasing Google ranking via strategically optimizing content, listing your company on Google My Business, retargeting ads, Facebook Business Suite, and other similar free-of-cost tools that can boost business revenue without much spending.
3. Beating the rat race
Digital marketing alleviates the inequalities involved in the marketing space. Tech companies like Walmart, Google, Spotify, and numerous SMBs compete on the same platforms for an equal number of internet users. Overall, relevance is the key that unlocks the spiral of the audience.
A classic example of this is IKEA’s latest advertisement where the company featured an influencer living on IKEA’s furniture for 72 hours. The ad was an augmented reality commercial where a virtual person demonstrated how minimal furnishing increases the living space. Since the commercial was highly relatable to the general public, the company witnessed enormous growth in its revenue.
Pay-per-click ads are another example of digital marketing where relevancy increases audience engagement. Designing an advertisement that fits appropriately to maximize search queries boosts its relevance score, ranking it on higher positions, irrespective of the company’s size or invested budget.
4. Analytics and ROI
The uniqueness of digital marketing lies in its virtue of tracking insights and the provision to modify accordingly. Almost all marketing platforms provide the feature to track the audience engagement of a marketing campaign via views, likes, comments, and the number of subscribers. Websites also offer the feature to identify the exit points of the customer.
Such advanced features help build customer-oriented strategies.
The global digital marketing industry is expected to grow at a CAGR of 11.8%, reaching a valuation of $281.32 billion by 2025. These numbers are enough to estimate the importance of marketing digitally.