A new roll out update from Google is coming in September 2023. It is helpful for the content system and also improves the ranking of the website.
Update Name
Google September 2023 Helpful Content System
Date & Time of Launch
14th September, 2023 and 4:20 PM (ET)
Rollout
Google confirmed update will roll out in the next two weeks
Site-Wide Update
The update is subject to site-wide signals which means the overall site positioning will bear the impact
Penalty
There isn’t any specific penalty but the sites which don’t fit the update guidelines will get a hit
Language Covered
The update works globally for all languages
Impact
Sites and web pages with low-quality content that don’t provide any valuable information to users will experience a sharp decline in discoverability, traffic and ranking.
Counter Measures
Improve your content quality and create user-oriented content
Recovery Methods
You have to remove or improve the contents for information purposes rather than ranking purpose.