SEO activity is very much like a daily thing in life, especially since everything and everyone has gone online. As a company everyone now has a website and they all try through all possible means to stay at the top across search engines such as Google. In this regard earlier SEO agencies came and then it was followed by SEO Outsourcing as well. These SEO agencies came up with white label SEO servicesthrough which they can partner with third party partner who buys their program and sell it on their own making the program their own. Thus SEO reseller program became a hit and it continues to benefit all stakeholders in it. How does white label program impacts the outsourcing or white label partner? Well, here are some points about that:
1. A customizable product:
The white label partner can buy SEO program from SEO agency and it can customize or simply rebrand it for the benefit of their customers or for convenience purpose. They also understand what can sell best with what kind of packaging. Thus, outsourcing partner has the opportunity to leverage the SEO program here.
2. Cost advantage:
Outsourcing partner can buy the SEO resalable program at a good price, can add premium onto it and sell it with adding value to the program to end clients. Even if there is no possibility of change in the program as such, still the outsourcing agency has bargaining power to get the program at lower price than the market and sell it at upper price brand. This is just like buying a product from manufacturer, adding my margins onto it and then selling it into the market. So, SEO outsourcingagency has an obvious advantage of pricing in this.
3. Better client servicing:
When outsourcing agency has the best product in hand, they know exactly what to deliver to the clients. Because they are in constant touch with clients they know what is required for them and thus they ask SEO agency to design a SEO package that suits the end customers in the best possible ways. White label programs are generally for small to medium companies thus their SEO need must be kept in mind. Here both SEO agency and outsourcing partner can sit and design it appropriately for the clients. This is why White Label SEO Services are considered a good option for small and medium enterprise.
4. Long term association:
A business is viable when it is a long term proposition for buyer, seller and end client. SEO Reseller Program designed by SEO agencies offer other outsourcing agencies an opportunity to serve several small to medium customers who may not afford to buy directly a heavy investment programs from big SEO agencies. Thus, it is a long term proposition for both SEO agency and outsourcing agency as they both can benefit from it business wise and collaborate for long term if everything goes well.
Thus, as a business model also white label program is a hit in the market and has create lot of business opportunity for several individuals and agencies.
