Google is going to introduce an AI-driven feature, SGE. It will provide direct answers to user’s queries.
Google is going to introduce more AI tools and update existing tools to make it more unique, quality-centric and cost-effective.
There is going to change, replace and improve Google’s algorithms but backlinks will remain an important part of ranking factor.
Google is planning to make a good use of high-authority third-party sites to boost overall rankings of your site.
Google is planning to focus more on feedback loops to make it shorter and faster for better adjustments and recovery from various penalties.
Adding unique insights and personal experiences to your page content will become more important especially for AI-generated contents.
Focus more on understanding these trends and balance out your strategies for the better improvement and success of your site.