In 2023, SEO experts have witnessed many challenges as Google introduced updates and user-generative features. Now, stepping into the new year, we can expect many new things. That is exactly what we’re going to discuss in this article. These 11 top SEO predictions for 2024 will help you prepare for future strategies.
The SEO industry is progressing faster than we think. So be prepared in advance for the upcoming challenges of internet marketing. Businesses across different industries can leverage the above-stated future trends but in different ways. That’s where Mind Mingles can help you with customized SEO plans.
Top SEO Predictions For 2024
Here are 11 top SEO predictions that will affect your SEO strategy in 2024:
1) Google Search Generative Experience (SGE) Is Imperative
You must have noticed that Google has been working its fingers to the bones to provide the best user experience to people. This aim has introduced the Search Generative Experience that fosters interactive search results.
It aims to provide a direct and easily understandable AI-powered answer to the searcher’s query in an engaging way. This means that Google’s automated systems will directly offer to-the-point answers to searcher’s queries.
This can reduce click-through rate (CTR) and website traffic because searchers will get discrete answers without clicking on the source link. But if you provide quality content that impresses the searcher by providing them with what they are looking for, they’ll most likely visit your website. This will also help you secure a place in the top results.
2) Use Of AI In Content Generation
Google also hinted in its Helpful Content Update that it will also consider AI-generated content for ranking if it is helpful for searchers. This means AI-generated content can also get rankings now. However, such content can lack more uniqueness and quality.
SEO experts suggest creating content that directly hits the users’ search intent to combat this. AI can’t be leveraged best without human intervention. One way to do so is by generating pointers from AI and providing well-researched and original content.
3) Content Quality Will Matter More
Although Google has hinted it’ll now consider AI-generated content, it is still against plagiarized content. In the October 2023 Spam Update, Google confirmed that AI-generated and copied content that has no additional value for users, won’t get rankings. Furthermore, this is applied to multiple languages. Moreover, Helpful Content Update also emphasizes the quality of the content.
This tightness of this parameter will result in a more serious analysis of content. That’s why the quality of the content needs to be focused on. You must focus on your audience’s search intent and provide fresh insights.
4) Updates In Reviews System Will Be Consistent
Another update that Google introduced was the November 2023 Reviews Update. In that, Google stated that review updates will now occur continuously without further notification. So further advancement in Google’s Reviews system is one of the top SEO predictions for 2024. The most used search engine giant also clarified these updates will aim to provide fresh and helpful reviews and content for users/searchers.
The implication of this will be felt more by product review sites because they need to constantly maintain genuine and qualitative reviews and keep up with the standard review guidelines. That’s all, and you’ll be able to proceed to enjoy improved search engine rankings.
5) Optimizing Published Content Will Go a Long Way
Have you recently faced a drastic downfall in rankings or traffic on a particular page of your website? If so, then this can be the effect of updates in search engines’ algorithms. That’s why one must keep an eye on ways to increase content quality and utility to bounce back from this hit.
Since search engines are trying their best to deliver useful and helpful search results, your content strategy must include upgrading the already published content. Even a minor change, for instance, changing the title from ‘Top SEO Score Checker Tools 2023’ to ‘Top SEO Score Checker Tools 2024,’ can make a difference. So keep your content updated, run competitor’s analysis, and improve your content representation. This will automatically improve your search engine rankings.
6) Backlinks Still Rules Website Authority
SEO experts have found that backlinks are a constant factor that affects website authority. Google outrightly supports quality backlinks from genuine and relevant sites. This is to say, any spam link-generation technique won’t let you outsmart Google.
Instead of generating more and more links that can become spam, focus on targeting relevant and high-authority sites. This will speed up the indexing process and improve the website’s SEO score.
7) Personalized Discovery Will Affect Search Rankings
With the advent of offering a tasteful user experience, search engines are focusing on personalization in discovery more than ever. And it’s not just about Google; social sites such as YouTube, Instagram, Pinterest, etc., are trying to maintain their audience based on interest.
Categorization of the target audience becomes inevitable to attain the desired amount of traffic, responses, leads, and conversions. Niche-wise targeting and sub-division of audience based on particular behavioral considerations will help leverage the SEO strategy.
8) Video Marketing Has Become Important
As per research conducted by various content analysts, videos are catching audiences’ attention a lot lately. Wyzowl reported that more than 90% of marketers have experienced growth in traffic, brand awareness, and leads, whereas 87% have witnessed an increase in sales. That means video marketing is in trend these days.
This recent increased interest in videos hints at leveraging video marketing for content distribution. More importantly, SEO experts emphasize on garnering backlinks from high-DA video submission sites. This can help improve your site’s SEO score, establishing thought-leadership authority in your niche.
9) Zero Click Searches Are Slaying
One of the biggest concerns of SEO experts is zero-click searches. Such searches include keywords that ask a straightforward 1-2 word/s answer rather than a whole detailed paragraph. For instance, ‘Johnny Depp Age’ or ‘Christiano Ronaldo Height.’ Google shows straightforward answers for such questions in the 0 place result.
That means the audience won’t click on the articles shown on SERP. The same applies to conversion units like USD to Rupees, feet to inches, or kg to mg, etc.
Google wants searchers to have the best experience and not face any difficulty. That’s why here you must target to highlight your website name in this but not generate organic traffic. To achieve this, use schema markups and structured data to secure 0 positioning, which will enhance your brand visibility.
10) Ease Of Navigation Plays A Key Role
Navigation is equally important for any business website, whether it deals in e-commerce or not. Ease of navigation on a website helps search engines understand important pages on a site. Moreover, it also allows visitors to find their desired landing page easily. That’s why it is also counted as a ranking factor.
To enhance user experience, website owners must improve site structure, provide breadcrumbs, and fix non-responsive pages. In addition, Google core web vitals (website/web page loading speed) must be taken care of well.
11) Voice Search Is Expected To Grow Dramatically
With increasing use of voice search assistants like Siri, ChatGPT and Google Assistant, the search patterns are changing. SEO experts have analyzed that in the coming years, this will see an upward shift.
Increased use of voice search is no less than an opportunity for marketers who’re using conversational tones in their content. In addition, mobile search and local search marketing should be your core focus targeting long-tail keywords.
SEO is evolving much faster than ever. This means, those working in the field of SEO need to keep an open eye for the way search engines are preparing to serve the users in the best possible way. They need to buckle up in advance to get through the algorithm updates as they step into the new year. The above article has enlisted 11 top SEO predictions for 2024.
Gurleen Kaur is a Content Writer at Mind Mingles. She has presented her work in International Conference On Guru Nanak Dev Ji: Life, Philosophy and Legacy held at Mata Sundri College For Women and was awarded by the title of “Best Paper Presenter” under College Student Category for the same (Dated: 27th and 28th September, 2019) Has a strong grip over creating interesting, unique and informative content pieces for a wide range of niches. Firm believer that words have an impact.